Tuesday, January 21, 2014

How Video improves SEO

SEO, or Search Engine Optimization, is an important process that affects your website’s visibility and ranking in a natural/organic search. Many do not realize that video is an excellent tool for SEO and that it can greatly benefit the visibility of your site.


Using Video for SEO Purposes Using Video for SEO Purposes


Using video as a means to boost your SEO can be beneficial to your company in more ways than one: video can help create brand awareness, increase your conversion rate, and of course improve your rankings within search engines.


For one, people love to watch video. Today alone, 89 million people in the United States are going to watch 1.2 billion online videos today. It’s important to take advantage of these numbers when improving not only your brand/image, but also your website. Video serves as yet another means of enticing viewers to your website, and increasing the time they spend on it.


It is important to take advantage of the SEO tools and outlets that are available to you. For one, YouTube has a great deal of optimization tools that will not only help drive traffic to your video but also improve your visibility in searches.


YouTube is the world’s second largest search engine and people are consuming video at an astonishing rate, yet video is often an afterthought in most SEO strategies. Even when it has a place, most marketers don’t invest in best practices for optimizing their video assets for SEO. Consider that good news and an opportunity to get a step ahead of your competitors. Adam Kleinberg, Traction


Optimizing Video for Google SEO Optimizing Video for Google SEO


You are 53x more likely to appear on page 1 of Google’s search results if you have video on your website. Search engines are looking for websites that have the right amount of information without overwhelming audiences, credible sources and links, as well as informative pictures and videos. Having video on your website improves your SEO (since video is ranked higher than text) and your chances of showing up as a video link on the first page. Also, if your website shows up as video link, it is 41% more likely to get clicked than a text listing.


You can greatly boost your SEO by transcribing your video as well. Essentially, these transcripts are a textual representation of your video’s seen and heard content. Once transcribed, Google is able to crawl the text, thereby amplifying your search presence. Not only can you transcribe your videos and add them to your website, but you can also add captions/subtitles as well. In the case of YouTube, after uploading, captions are indexed by both Google and YouTube, in turn boosting your ranking within both search engines.


A study compared 37 web pages before and after adding transcripts. Pages with transcripts earned on average 16% more revenue than they did before transcripts.


Looking for a video to help improve your website’s SEO? Contact Keywest today.



How Video improves SEO