Friday, August 1, 2014

Case Study: Wings of Hope Highlight Video

Keywest was pleased to work with PrepSkills and Wings of Hope for the Wings of Hope book launch at the end of May. We created this highlight video to showcase the spectacular event.



PrepSkills published “Wings of Hope”, a collection of inspiring words and images to distribute to the Princess Margaret Hospital, the Hospital for Sick Children and select Clinics, Charities, Hospices and Doctors Offices.


The Wings of Hope book launch for Childhood Cancer Canada Educational Scholarships took place at Crestwood Preparatory College in Toronto on Saturday, May 31st, 2014. The event was intended to help raise funds to support scholarships for childhood cancer survivors through sales of Wings of Hope 2014 Journals. The book launch included a variety of entertainment and activities for the whole family, and Keywest was there to capture it all.


Notable speakers/performers included:




  • Joanna Severino, President, PREPSKILLS & Founder, Wings of Hope


  • Megan Davidson, President, Childhood Cancer Canada


  • Assia Messaoudi – Childhood cancer survivor hero who is a recipient of CCC educational scholarship


  • Michael Martchenko – Illustrator of Robert Munsch books


  • Suzie McNeil – Canadian pop rock artist, Juno Award Nominee


Keywest created a highlight video of the Wings of Hope book launch to capture the essence of the event and showcase its participants and attendees. The video combined footage of the event’s participants, snippets of the speakers/performers, a symbolic butterfly release, dynamic photographs, and inspiring audio by Suzie McNeil to create a warm and intriguing video for the event.


Wings of Hope Book Launch Wings of Hope Book Launch


#WriteForLife: Inspire others with your words of wisdom, consciousness to new ideas, blessings of hope, revelations of an illuminating journey, recollections that replenish the spirit, or rejoicing stories of courage and triumph. An inspiring artistic submission will also be chosen for the book cover. #WingsOfHope is designed to help each of us connect to a deeper and greater understanding and appreciation of life and the potential that it offers. Life is a gift, and the best way to honour that gift is to, like a butterfly, simply take wing and fly.


Click here to purchase Wings of Hope