Tuesday, September 29, 2015

The Importance of Storytelling in Corporate Video

Since the dawn of time, humans have used #storytelling as a means of communicating with each other. From the Stone Ages to the invention of the printing press, we have found ways keep #narrative alive from word of mouth to drawings, to music, to movable clay type.

With the introduction of #motion #picture in 1895, we found a more visceral way to get our stories across – #film. Finally, a medium that could accurately depict the human experience. While reenacting our daily experiences, we were able to get visual justice for #stories deserving to be told.

And even though motion picture has come a long way in the last 120 years, some fundamental elements remain the same.

The Importance of Storytelling in Corporate Video

Today, we use motion picture storytelling in a plethora of areas. Film. #Television. #Animation. Even #video #games. In the world of corporate video, storytelling is essential in representing who you are. It’s a way to simplify your company’s services or products in a way that your desired clients can understand and relate to. It can explain how your #product or #service is beneficial, or tell a story of how your product has changed someone’s life.

They can also be fun. By creating a clear, concise story around your company, it can be a great way to build a narrative that your audience can understand and share.

In a previous post, we touched on the importance of narrative in nerd culture. Some of the most poignant #comics have the best backstories, giving a character more depth. The more detailed the story, the more “meat” an audience has to work with, and the more interested they become.

Some of the reasons we at Key West Video like storytelling is because it helps our clients’ audiences picture themselves with that particular brand in their lives. We enjoy creating that #virtual #reality experience that enables us to picture ourselves doing something.

The Importance of Storytelling in Corporate Video

After all, most actions begin with #visualization, right?

Storytelling also adds a #human element to your company. Audiences want to know that there are actual people behind the #brands they buy, and how those people are more similar to them than different. How does your #company relate? Do they know what’s best for their #audiences? If so, how do they #communicate this without directly telling them what is good for them?

It’s also a great opportunity to talk about the history of your company. If we’re being frank, our clients might not care about who founded your organization, what changes have been made over the years, and how your success has grown by telling them this through text. But with the right #visuals to accompany a compelling story, you can easily hook your audience and engage them in your company culture.

Here at Key West Video, we offer top-notch video production. Have a story you want to share? Contact us today!

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