Monday, November 30, 2015

Corporate Video and the Future of Online Marketing

A lot of people in the marketing industry spend endless hours pouring over online articles on video marketing. In a world that is constantly outdoing itself, it’s getting harder and harder to compete with changing trends and online buzz.

We’ve reached the point where the internet has become our primary source for information, entertainment (or as some would affectionately call “infotainment”), and connection with others.

The level of online users has rapidly increased over the past few years. According to tech company, Cisco, Global IP (Internet Protocol) traffic has increased more than fivefold in the past 5 years, and will increase nearly threefold over the next 5 years. This means an annual growth rate of 23% from the years 2014 to 2019.

Corporate Video and the Future of Online Marketing

We’ve mentioned before how important it is to turn consumers into brand evangelists (don’t know what that is? See our previous post). Companies create content curated for mass consumption in hopes that their videos will go viral. Ultimately, an engaged viewer is a sharing viewer, and our internet culture has made it all the more easier to accomplish this.

If you peruse viral videos, you will find certain common threads. Most online videos are easy to digest, tug on our emotional strings in some way, or are provocatively advertised to pique our interest on an otherwise mundane topic.

Research has shown that humans react better to visual stimuli. Images, graphics, and, of course, video play a huge role in drawing our attention and evoking emotion. According to the American Psychological Association, our brains are hardwired to read facial expressions that convey emotion.

Corporate Video and the Future of Online Marketing
That’s probably why the internet has blown up massively since the early 90s. We’ve been introduced to, bombarded with, and socialized to accept online content as our way of life. It has even become so normalized that we now unconsciously retain unsolicited advertisements from paying companies (but that’s a topic for another day)

That’s where we come in.

Here at Key West Video, we specialize in helping companies tap into their huge digital market. By offering exceptional video content, we work directly with our clients to ensure that their brand is reaching its highest potential. Contact us for a quote today!

 

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