It would seem as though YouTube heard us when we first complained about video ads back in 2007, and just did not care.
Since Google acquired YouTube roughly 10 months prior, ad revenue became the primary objective. Quickly, YouTube began testing out 20 second ad models on popular YouTube channels, finding that roughly 75% of viewers stuck around for the whole ad. In it, the ads played for 15 seconds and disappeared up to 10 seconds later if not clicked. Now, most ads play for either 15 or 30 seconds, and offer us the chance to “skip” after 5 seconds – sometimes.
In what many (accurately) viewed as the beginning of the end of a great thing, YouTube would later roll out non-skippable in-stream ads. This meant that for certain videos, you had no choice but to watch the whole video without the option to skip. Sometimes, these ads are accompanies by even more ads (in banner format) viewable on the right-hand side. In-stream ads have been proven to be wildly successful in comparison to side-bar ads, which is probably why they won’t be going away anytime soon.
Thus began the inception of AdBlock.
For Google Chrome users, AdBlock was designed to dissolve the viewing of all types of ads – including YouTube. However, it came with its own set of glitches that didn’t leave users entirely happy.
It might be safe to say that content sites like YouTube (in collaboration with Google) are getting smarter. By making it harder to avoid advertisements (especially ones catered to your interests based on your tracking history), we might just be inclined to give in.
Key West Video is a full service corporate video production company with over 26 years of experience in the industry. Our corporate video production crew has worked with large corporations, small businesses, start-ups, and non-profit organizations.
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