3 Reasons To Use Vimeo For Corporate Video

It goes without saying that creating and marketing corporate video proves beneficial to your company’s brand. And with the recent roll-out of Vimeo’s latest design for iOS, it makes sharing remarkable content that much easier.

Nowadays, video streaming, video sharing, and video content as a whole is coming at us harder, better and faster than ever before. Through video-sharing sites such as YouTube, we are able to quickly get easily digestible content. For online streaming services such as Shomi, Netflix, and Hulu, we are able to curate what we want when we want it.

But let’s talk about video-sharing sites for a moment.

Since the inception of YouTube in 2005, we’ve seen our social media mass culture transform. It changed the way we view content, yes, but changed our digital landscape as a whole as we looked online for our main sources of entertainment. With such a free-range video service, it became easy for just about anybody to become a content creator, so much so that good content easily got lost in the sea with some of the bad.

Then along came Vimeo.

Well, technically, Vimeo was founded a year earlier. Much like YouTube, it was intended to be a video-sharing site for users. However, over the years (and after the introduction of HD streaming quality in 2007), it has become an online hub for aspiring/upcoming filmmakers from around the world.

It’s no wonder certain corporate companies have hopped on to the Vimeo train. Below are some of the top reasons why Vimeo has become such a hit in the corporate video world:

1. Quality Content

Vimeo, despite a rising reputation, still isn’t as well-known as other video-sharing websites. Because of the this (coupled with a specific audience), it has a lot less poor content. Vimeo depends less on “trending” topics (as opposed to YouTube whose algorithm depends on ‘clicks’ and Google searches), therefore focusing on the craft of creating quality content.

2. The Right Audience

Because of the quality content put out, users can be assured that Vimeo’s users will follow suit. Unlike YouTube, Vimeo is a much more nuanced website that curates its content based on user uploads. Like-minded filmmakers are apt to provide feedback and build an online sense of community on Vimeo. Depending on your company’s brand, that may  or may not be a good thing when it comes to reaching a specific audience. For those looking to see brand-specific video, Vimeo is an ideal choice.

3. Clean Interface

Vimeo is known for its chic, clean look. Unlike YouTube, which can often feel cluttered with advertisements, suggested videos and a multitude of clickbait thumbnails, Vimeo offers a smooth interface with appealing thumbnail images for its users. It also offers High Definition (HD) quality streaming, allowing for users to watch films (often longer than YouTube videos) in their full resolution.

Here at Key West Video, we specialize in creating quality content sharable for the masses. Contact us for a quote today!

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