What Does It Take for a Video To Go Viral?

Making a corporate video go viral might be a little harder than you think. After all, if it were easy, every corporate company would be doing it.

The recipe for viral corporate video marketing isn’t an easy one to follow. We hate to break it to you, but oftentimes something going viral depends on the timing/state of the world (i.e. piggy-backing on to a trending social topic), appealing emotionally to the masses, or creating something so outlandish that ignoring your content simply isn’t an option.

However, this also doesn’t mean that companies should be seeking out ‘clickbait‘ tactics, either. Being strategic and specific enough to your brand makes for a more relevant video. After all, when the dust settles, you want your viewers to be able to identify the video content with your brand.

So what makes a video go viral, anyway?

Well for starters, one might consider the aforementioned.

Cultural or social statements are a great way to get online attention. These types of statements, however, (especially those that play into your company’s services or products) can be tricky. Making viral videos that not only advertise but take a stance can backfire if not done correctly. PETA learned the power of social media when they took a stance against sheep wool shearing. Ideally, you want to create something with a strong message that points out the error in an injustice in a non-offensive way.

Yeah. We didn’t say it’d be easy.

Consider the notorious Dove campaign when talking about appealing to human emotion. What Dove did was interesting. It didn’t piggyback an existing trending topic, but rather revealed something about our society’s undercurrent in an engaging, fresh way. If your message is strong, heartfelt, or poignant enough, it will cut through the noise.

Another thing to keep in mind is your target audience. Most importantly, your video should interest them. After all, most corporate companies would agree that the point of a viral video is to sell, sell, sell. Exposure = profit and, well, you get the rest.

With that being said, it’s equally important to not “preach” to your audience either. Consumers shouldn’t feel like they’re being swindled, talked or sold into anything. Rather, your viral video or campaign should be a moving train that customers will want to get on.

Another thing to consider is speed. Your audience will most likely consist of the Millennial demographic. With that being said, it is necessary to put out content in a timely fashion in order to get and remain relevant.

One last thing is creativity. It goes without saying, but giving an otherwise boring, monotonous product or service an exuberant online uplift will not only attract people to your brand, it will show you are willing to remain current with the times! After all, you’re trending – ride the viral wave for as long as you can.

Here at Key West Video, we help our clients create the compelling, enticing and gripping content they deserve. For more information on how we can help you, visit our website for a quote today.

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