In 2016, it no longer comes as a surprise that an influx of commercials air around the time of a major world event.
From the Olympics to FIFA to G20 Summits, we’re bombarded with a plethora images and video ads often with strong messages. It’s always interesting to note the influx of new content when it comes to a new [sporting] event. But do these video ads make a tangible difference?
Here we take a look at some of the metrics involved with different brands airing their video advertisements around game time.
When evaluating video commercials, it’s important to pay attention to widely publicized video campaigns that have been successful in the past.
Kia’s 2014 Matrix-esque SuperBowl commercial (starring Laurence Fishburne) did exceptionally well, with the car company have a great third quarter following the release of this ad.
Adidas UK did something similar for the 2012 London Olympic Games. Leveraging Olympic athletes and familiar faces (FKA twigs (30 seconds in) with a compelling voiceover, the commercial went viral.
Small Business Chron addresses one way to evaluate TV advertisements. Essentially, ratings depend on two things: video advertisement placing and the quality of said video. By promoting via video advertisements or commercials during highly-viewed programming is undoubtedly a great way to get your brand noticed and generate sales. And with compelling content? Even better.
And with compelling content? Even better.
We live in a dominant Internet era in which online viral videos sometimes mean more than televised advertisement. Companies would benefit from monitoring their website’s traffic and social media (with interlinks) to determine their traffic channels. Depending on the type of marketing campaign (e.g. a new product versus a service), one must strategize how an audience will receive your brand. A new product might be easier to sell at face value with compelling or engaging visuals, making it simpler to market through social channels. But a new service calls for more detailed information on how it can benefit your users, pricing information, and what credibility you offer as a company.
Here at Key West Video, we work with clients to develop compelling for both live events and individually-set marketing campaigns. For more info on the services we provide, contact us today!
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