Tuesday, August 23, 2016

Our Top 3 Animation Styles In Corporate Video Production

With so many animation styles out there, it can be difficult determining which one to go with – especially in corporate video.

And with all animation styles comes their own look.

At Key West Video, we offer a number of services – including animation. But sometimes our clients aren’t sure which ones best apply to their brand or product. Here we’ve compiled a list of some of the most popular animation styles we find ourselves using in our corporate video:

Whiteboard

Our Top 3 Animation Styles In Corporate Video Production

Photo credit: Joseph.Morris via Foter.com / CC BY-ND

Whiteboard, one of the more popular animation styles, is the process of creating a story using drawings and storyboards with pictures on a white backdrop (or whiteboard). most often used in television, whiteboard can also be seen on internet video services such as YouTube or Vimeo, as well. It’s often used interchangeably with animated doodling or video scribing.

2D vector style animation

Our Top 3 Animation Styles In Corporate Video Production

Photo credit: (AZ) via Foter.com / CC BY-NC-SA

2D vector style animation (also known as motion graphics) are another type of animation style that we use often. Using bitmaps and vector graphics, it is more suited for computer animation software such as Adobe After Effects, Photoshop, or Flash. As opposed to 3D (or three-dimensional) animation graphics, 2D vector style animations have a lesser appearance of depth. 2D also consists of flat animation as opposed to 3D, which has an extra dimension of ‘realism’ and sits on the z-axis. 2D animations are made by drawing each frame out.

Infographics

Our Top 3 Animation Styles In Corporate Video Production

Photo credit: GEEKSTATS via Foter.com / CC BY-NC

Though many understand infographics as still images, they can actually be animated, as well. In a process similar to interactive video, infographics can be brought to life in Adobe’s After Effects software. Animated infographics are a fun, easy way to provide vital information to an audience. Here’s a simple guide on how to create basic infographics onscreen.

Here at Key West Video we provide the best in animation for video. For more information on the services we provide, visit our website today!

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