The Five Most Recent Trends in Video Production

Video production is always in a state of change. Staying on top of recent trends is the only way to remain relevant amidst fierce video competition.

At times, it can be hard to keep up with the constant fluidity in the video production world. Here we’ve identified some of the more popular recent trends that have helped us stay on top of our game.

360 video

Photo credit: fusion-of-horizons via Foter.com / CC BY

360 videos are videos that shoot surrounding areas simultaneously. In other words, this spherical camera is able to shoot a particular scene from all angles (aka 360 degrees) at the same time, making for a well-rounded, all-encompassing view. Here at Key West Video, we look for avant-garde technology that helps us stay on our toes with the latest trends.

VR/AR

Photo credit: AstroSamantha via Foter.com / CC BY

As we move further into the world of alternate reality, it’s clear that the future of video production lies in virtual reality (VR) and augmented reality (AR). With the use VR glasses/goggles, viewers can see [un]real versions of video content. Operating similarly to 3D glasses, VR goggles take users into an alternate world manipulated by their senses.

Interactive

Photo credit: Robin Hutton via Foter.com / CC BY-NC-ND

Interactive video, while not exactly the most recent trend, has taken the online video world by storm. With subjects inside the video being able to manipulate animated objects, interactive video has become one of the more popular options when it comes to creating corporate video.

Perfect for instructional video, infographs and charts, and tutorials, interactive video is an incredibly fun way to not only engage your audience but inform them, too.

We first saw glimpses of this when every brand from McDonald’s pop machines to bank ATM’s started using touchscreens

Animation

Photo credit: ▓▒░ TORLEY ░▒▓ via Foter.com / CC BY-SA

Without a doubt, animation is yet another popular recent trend in corporate video to really catch fire amongst the production company community. It offers a great opportunity for companies to develop a dynamic visual component to their corporate video, while including fun or visually appealing characters for a more enjoyable viewing experience.

At Key West Video, we make it our duty to stay on top of what’s trending in the video production industry. For more information on the services we provide, visit our website here.

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