Why Corporate Photography Isn’t As Easy As It Looks

One general assumption is that corporate photography can be done by just anyone. Nothing is farther from the truth.

Corporate photography, like any other art form, takes careful precision, attention to detail, and technical skill. It is a science as much as it is an art form.

But for some reason, many assume that one becomes a photographer at the simple purchase of a DSLR (digital single-lens reflex) camera.

This is far from the case. Just because you have the tool, does not mean you have the craft.

Corporate photography requires a lot more than a “good eye”. We at Key West Video have worked with a vast amount of corporate photographer who knows the ins and outs of the latest camera technology. One thing we’ve come to realize is that not only it a never-ending learning process, but that different sets of corporate photography calls for different measures.

Headshots and Portraits

Photo credit: Christopher.Michel via Foter.com / CC BY

For example, corporate (or non-corporate) headshots, group photos, and portraits call for a specific aesthetic. Typically,  corporate photographers should understand fluorescent lighting and how to manoeuvre employees in order to get the best, most effective corporate look. Headshots say a lot about an employee. Whether it’s for a prospective employee on the hunt for a new job or a long-time employee looking for an upgrade, your corporate headshots need to be a professional, but accurate, representation of you.

Event Photography

Photo credit: hepp via Foter.com / CC BY

Key West Video photographers are also highly skilled in event photography. Whether’s it’s a major convention or a private corporate event, we’ve had the honour of shooting stellar photography throughout the years. It’s important that your brand represents the corporate climate or culture of your company. We have a keen eye for flattering candids that accurately depict you.

Aerial Photography

Photo credit: Jimmy McIntyre – Editor HDR One Magazine via Foter.com / CC BY-SA

Drone photography has become a recent phenomenon in the past few years. They offer a unique way of capturing the corporate climate of your company. They also grab wide-scale shots to give viewers a better look at what your company looks like. Whether it’s outdoor workers or the building’s architecture, drones are an excellent way to capture an all-encompassing bird’s eye view.

Product Photography

Photo credit: yourbestdigs via Foter.com / CC BY

Lastly, we have product photography. Almost a stark contrast to aerial photography, product photography gets up close and personal with your product or service. We shoot (extreme) close-ups of your product or services, giving audiences an intimate, insider’s look at what you’re all about. Often used for educational or entertainment (or infotainment) purposes, this can be a great way to illustrate the ins and outs of your company and help shape a story around who you are.

At Key West Video, we understand the differences between the different types of corporate photography that is necessary to keep our clients happy. For more information on the services we provide, visit our website today!

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