Crowdfunding is one of the top ways to gets eyes – and dollar bills – on you and your company.
But can a crowdfunding video be considered a corporate video in itself?
The ultimate goal of crowdfunding is to raise funds electronically. Usually done for a specific cause, product, or project of public interest, it unites those with similar interests to put their money where their mouth is and support the crowdfunder.
Most campaigns involve the basics: images of the person, product, or project, and lots of text. They explain what it is and why we should be interested in donating our money to it. But they’re missing one thing.
Nowadays, more and more online crowdfunders use video to really send their message across. The video encompasses everything a prospective donor needs to know. It answers the 5 W’s (who, what when, where, why) and how. And it answers it in a much more efficient way than words can.
For example, a crowdfunder’s video can demonstrate how a product will potentially be used. This can pose a problem to products that are difficult to explain through text and still images. A video with movement shows clearly how to operate things.
In essence, a crowdfunding video functions very similarly to a corporate video. Much like tutorials and instructional video, a crowdfunder’s video shows the ‘how’. Where they differ, however, is in their pitch. While corporate video focuses primarily on the ins and outs of how to do something, it does not seek to “sell” the product as much as it tries to instruct an audience. Therein lies the difference.
Here at Key West Video, we work with all different types of clients to assist them with their video needs. Whether it is to create an online campaign video or to simply shoot an instructional video for internal purposes, we use our skills and expertise to best service you. To view our online portfolio, visit our website today!
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