Wednesday, August 9, 2017

Why Does Your Company Need An Explainer Video?

An explainer video is an excellent way to convey information about a product, service, or brand.

An explainer video shows us the ins and outs of corporations through a corporate video, animations, commercials, or behind-the-scenes footage.

Confused? Well, let us explain. 

Why Does Your Company Need An Explainer Video?

Explainer videos are used to explain concepts, procedures, or even products that can be difficult to explain otherwise. They break down not only what happens with a product, service, or at a company; they show the steps involved, too.

An explainer video can be a lot of fun. Most companies opt for the simple option: live-action actors (or employees) completing the action with either text or voice over running throughout the piece.

But for companies willing to take more of a creative risk, an explainer video can be vamped up in a myriad of ways.

Animation is one popular way of doing this is. An animation is a visually pleasing way to explain the corporate climate of a company. It can delve into the specifics of a training/instructional video, or explain the intricacies of how certain products are made. Recently, we animated an explainer video for Design Docs. It explored the many hats company higher-ups often have to wear:

Also, it goes without saying that animation will, by all means, include some voice acting. The tone and speed of the visuals dictate how animated the voice will be. This can set a great pace for an explainer video and help narrow down the most important aspects that need to be explained. Infographic explainer videos are also great for this as they explanations often directly follow the flow of the illustrations.

Here at Key West Video, we offer up a number of motion graphics and animation services. From infographics to whiteboard to 3D animated explainer videos, we’re here to service your needs. For more information about our services, visit our website today!

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