It’s no secret that #social #media has taken over the way we communicate. In an increasingly rapid #digital world, #content #creators and #corporate #companies alike find it hard to keep up with the trends, much less stay one foot in front of their #competitors.
With #visual #storytelling #apps like #Vine, #Instagram and #Snapchat, the barriers that once barred commoners from creating #compelling content are now broken.
A large part of what makes social media so powerful is its ability to generate user participation. We are now in a realm where we can curate our own interests and change industries. After the massive success of Facebook and Twitter, other social media apps took note of the way we participate in our own virtual lives and began catering directly to us.
The main idea behind successful apps is to share, share, share. By letting your audience do the storytelling for themselves, it makes it easier for them to become the creators of their own stories.
While we’re not saying you need to become the next Twitter or Facebook, you do need to think about how current applications operate. How can you engage your audience? Do your customers feel like they have a say in what they want?
Another thing to consider is what outlet would be best to put your content out on. Though Snapchat recently became the third most popular app amongst Millennials, you may not want to put out disposable content. However, if you’re dedicated to consistency, this might not affect you. Certain brands have found that apps like Snapchat and Periscope are great ways to promote exclusivity by taking audiences “behind the scenes” with live content.
Vine is another fun way to put out 6 second spots with the potential to go viral.
Most companies would find Instagram to be ideal, given the 15-second range for video. Unlike Snapchat, it is permanent unless deleted by its user, making it easier to share on other social media platforms. And unlike Vine, it is, of course, longer.
It’s important to define what kind of story you’d like to tell before you choose your platform. Since time is limited, each millisecond of your content should serve a visual purpose. People underestimate how much can fit into a Vine post, or how long an Instagram video actually is.
Providing shareable content is key in creating a substantial online presence. You should aim for content that can gain you visibility. In fact, the more visual, the better. This can mean creating enticing thumbnails on Instagram with Youtube links in your bio page, for example.
Interested in creating great video for social media? We at Key West Video pride ourselves on making shareable content for all social media platforms.
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The post How to do Social Media Storytelling Right appeared first on Corporate Video Blog.
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