Wednesday, March 30, 2016

Why TV and Netflix Will Never Beat YouTube

In a recent study put out by digital entertainment company Defy Media, it seems that most teens prefer YouTube over Netflix and mainstream television.

Surprising?

Well, kinda.

With the rise of video streaming since YouTube’s inception in 2005, we’ve seen a huge surge in the amount of users consuming online video content.

And with anything the first of its kind, competitors are bound to follow. Content streamers like Netflix were quick to follow suit, taking note of YouTube’s massive success for curated video content.

Netflix specifically posed a serious threat when it came out. The subscription-based TV/Film streaming service did what YouTube didn’t immediately capitalize on: making money off of its subscribers. Other video streaming services like Hulu, Amazon, and Shomi quickly followed suit, diversifying their content to accommodate Netflix’s library limitations.

As for mainstream television – be it cable or network – the study found that only 51% of teens and young adults (aged 13-24) preferred television (in comparison to YouTube’s 67%).

This percentage indicates one thing: YouTube is here to stay. The user-friendly site allows for its users to upload videos of pretty much anything. While it’s still unsure what this actually means for the future of content creation, it’s clear that both Millennials and Generation X’ers prefer to retain this virtual freedom.

What does this say about our culture? Are we a generation who prefers to push the envelope or are we really as narcissistic as they say? Forward-thinking companies would benefit from putting content in a public forum that is easily sharable to all. Even if this means enduring 30-second ads in the process.

YouTube is not only known for its easy-to-share interface but also for its sense of connection. YouTube has incorporated algorithms to make it easier for us to find content suited to our specific interests.

This is not to say that other forums have not tried to implement the same concept. Facebook recently introduced its own live streaming, allowing users to post video streams on their timelines.

We at Key West Video like to think that we are a generation who has a say in the content we consume. If you are a progressive company looking to reach a digital audience through video, contact us for a quote today!

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Tuesday, March 29, 2016

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Monday, March 28, 2016

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Wednesday, March 23, 2016

Twitter and Facebook Fight for TV Spots

In a quest for more visual representation, Facebook and Twitter have set their eyes on the big screen – television.

Facebook Live, Facebook’s newest feature, is set to deliver live stream video for its users – on TV. According to the New York Post, both Facebook and Twitter have begun approaching television execs and programmers to implement this live stream service.

Facebook Live, operating similarly to YouTube, stream and share live video on one’s feed.

Though much is still being discussed behind closed doors, it’s clear that there are a lot of possibilities for Facebook Live. One may be that Facebook, like YouTube, is working on a system to monetize its content. Another is that it’s possible Facebook may even provide a bundle of programming to its users.

The motivation? Well, some might argue that both Facebook and Twitter bring a more youthful, user-friendly demographic to TV. This is an obvious incentive for television programmers. Since the rise of streaming services such as Netflix, Hulu, Shomi and Amazon, it’s becoming increasingly difficult to reach younger, targeted demographics.

When it comes to the ad world, this could be especially good news. We all know how much time and effort is spent on social media online – if there is a larger platform, this could be a “holy grail” for television programmers and advertisers alike to reach desired audiences.

But is the incentive high enough for those behind TV? Neither Facebook or Twitter heavily rely on monetization, making it difficult to determine whether TV execs would want to take that risk. Nevertheless, Zuckerberg has publicly made it known that Facebook is focused on creating its own content for monetized consumption.

Another interesting thing to note is that Facebook is also not interested in the rights for existing or new television programs. That means creating, generating and sharing entirely new and organic content, specific to its brand.

Likewise with Twitter (which used Meerkat to broadcast its live content to Twitter followers and now Periscope to stream live events), it is also interested in widening its scope to the new forum.

At Key West Video, we view ourselves as avid consumers of all things media – both online and onscreen. For more information on some of the services we provide, visit our website.

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Monday, March 21, 2016

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How Much Emotion Should Your Video Have?

Some of the most poignant, memorable videos usually contain something that gets our attention. But it isn’t what catches us – it’s what keeps us there. And that something is emotion.

A lot of times when we work with new clients, they have an idea of what kind of video they’re looking for. Testimonials. Tutorials. Training videos. Music videos.

But where we sometimes have to step in is with creative direction. What is the story being told? What message does the client want to portray? And how can we best get that across?

For some of our more creative projects (or PSAs), we tend to offer more creative direction. And sometimes this means digging a little deeper. Who do we want to appeal to? What is the target demographic? And ultimately, what emotion do we want to convey?

In the past, we’ve worked with clients to create emotion in the form of video. One of our past clients, Free Them, used emotion to send a message in their online campaign against human trafficking.

One of the few things we’ve learned while working with our diverse clients is that it’s important to really grasp the need of the video. Some of the most memorable campaigns have tugged on our emotional strings. They’ve made their mark in both our hearts and minds as something worth remembering.

Corporate companies especially should not only be seeking to educate potential customers, but appeal to them on a personal level. At the end of the day, a business, organization or team is a unit formed by a multitude of people behind it. We are human beings who feel, understand, have some capacity for compassion, and can ultimately latch on to gripping content.

In the past, we’ve talked about how companies can utilize emotion in video. Another reason to take advantage of it is simply because you can. If you’re a daring, risk-taking company who wants to push the corporate envelope, then you may want to consider using strong emotions in your video. It worked for Dove. It worked for Maxwell House with ‘Affirmation Girl‘. It can certainly work for you.

Here at Key West Video, we specialize in creating top-notch video. For more of our portfolio or a quote, visit our website today!

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Saturday, March 19, 2016

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Friday, March 18, 2016

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Why This Body-Positive TV Commercial Was Rejected

A simple YouTube search will easily give you a long list of banned TV commercials – and usually for a good reason.

But Lane Bryant‘s latest 30-second TV commercial sparked controversy a few days ago when it was deemed by networks ABC and NBC as “too risqué” to air.

In less than a minute, Lane Bryant featured a multitude of plus-sized models wearing little to no clothing. The motto?

Well, their motto embodied (for lack of a better word) their campaign, ‘This Body’.

Throughout the commercial, the models can be seen lying down, standing up, showing off their midsections, stretching in a pair of jeans, and at one point (and probably the main point of criticism) nursing a baby.

Sports Illustrated‘s Ashley Graham is also featured in the 30-second spot.

In a statement, NBC concluded that the commercial would have to undergo “minor edits” in order to meet its decency standards.

Meanwhile, the commercial has become an online hit, now with over 2 million views, more than 36,000 reactions and 3,000 comments.

Using the campaign motto, online viewers took to social media to voice their concern over the network’s refusal to air the clip. Nevertheless, the commercial has succeeded in reaching thousands – especially by it now being marked as “banned”.

It sparked an interest debate on the concept of body positivism in relation to body representation. While some viewers may find the spot offensive, many (including Lane Bryant) would argue that the commercial simply aims to “[empower] women and express themselves as they see fit.”

Here at Key West Video, we are dedicated to providing a multitude of video services of TV broadcast quality. For more information on our services, visit our website and contact us for a quote today!

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Wednesday, March 16, 2016

Facebook Introduces New Business Video Tool

Facebook has added yet another feature to cater to its small business market.

Its newest tool, Your Business Story, allows small companies to create their own marketing videos. Through this feature, they are allowed to virtually introduce themselves.

Though not a full-on short video, it serves more as a photo slide show accompanied by music and the option to add a short description.

It’s an interesting combat to Google’s photo and video editing features (not to mention YouTube).

What’s important to note is that Facebook already serves as an online social media hub for most online interactions, making it an ideal place to create and share content. This serves as competition to subdivisions of Google (aka YouTube) who also service photos in slide show format with music.

And apparently it’s doing quite well. According to Dan Levy, Facebook’s VP for small businesses, more than 1.5 million small businesses are uploading videos on Facebook each month.

A lot of it has to do with Facebook’s ‘autoplay’ feature, which plays content automatically as a viewer scrolls down his or her news feed. But a second feature, and probably worth paying more attention to, is its prioritization of videos in the first place.

Not only are top commented photos showing up high on our news feeds – we’re now getting a mix of highly viewed video as well.

However, a new feature in a competitive marketplace doesn’t come without its own set of criticism. YouTube vloggers have denounced the feature, arguing that, due to its autoplay feature, Facebook has a lower standard for what actually constitutes a genuine ‘view’. Facebook considers anything over 3 seconds a legitimate ‘view’. This is comparable to YouTube, which requires a viewer to watch the video for at least 30 seconds.

Nevertheless, Facebook continues to rack up its viewership.

Here at Key West Video, we do a lot more than photo slide show video. Check out our website for our portfolio and a quote today!

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Thursday, March 10, 2016

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Wednesday, March 9, 2016

3 Reasons To Use Vimeo For Corporate Video

It goes without saying that creating and marketing corporate video proves beneficial to your company’s brand. And with the recent roll-out of Vimeo’s latest design for iOS, it makes sharing remarkable content that much easier.

Nowadays, video streaming, video sharing, and video content as a whole is coming at us harder, better and faster than ever before. Through video-sharing sites such as YouTube, we are able to quickly get easily digestible content. For online streaming services such as Shomi, Netflix, and Hulu, we are able to curate what we want when we want it.

But let’s talk about video-sharing sites for a moment.

Since the inception of YouTube in 2005, we’ve seen our social media mass culture transform. It changed the way we view content, yes, but changed our digital landscape as a whole as we looked online for our main sources of entertainment. With such a free-range video service, it became easy for just about anybody to become a content creator, so much so that good content easily got lost in the sea with some of the bad.

Then along came Vimeo.

Well, technically, Vimeo was founded a year earlier. Much like YouTube, it was intended to be a video-sharing site for users. However, over the years (and after the introduction of HD streaming quality in 2007), it has become an online hub for aspiring/upcoming filmmakers from around the world.

It’s no wonder certain corporate companies have hopped on to the Vimeo train. Below are some of the top reasons why Vimeo has become such a hit in the corporate video world:

1. Quality Content

Vimeo, despite a rising reputation, still isn’t as well-known as other video-sharing websites. Because of the this (coupled with a specific audience), it has a lot less poor content. Vimeo depends less on “trending” topics (as opposed to YouTube whose algorithm depends on ‘clicks’ and Google searches), therefore focusing on the craft of creating quality content.

2. The Right Audience

Because of the quality content put out, users can be assured that Vimeo’s users will follow suit. Unlike YouTube, Vimeo is a much more nuanced website that curates its content based on user uploads. Like-minded filmmakers are apt to provide feedback and build an online sense of community on Vimeo. Depending on your company’s brand, that may or may not be a good thing when it comes to reaching a specific audience. For those looking to see brand-specific video, Vimeo is an ideal choice.

3. Clean Interface

Vimeo is known for its chic, clean look. Unlike YouTube, which can often feel cluttered with advertisements, suggested videos and a multitude of clickbait thumbnails, Vimeo offers a smooth interface with appealing thumbnail images for its users. It also offers High Definition (HD) quality streaming, allowing for users to watch films (often longer than YouTube videos) in their full resolution.

Here at Key West Video, we specialize in creating quality content sharable for the masses. Contact us for a quote today!

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Thursday, March 3, 2016

The Need for Virtual Reality in the Corporate World

From virtual reality training videos to entertainment games, virtual reality (VR) has taken mainstream culture by storm.

Once viewed as just an underground gaming experience, the virtual reality experience has managed to crawl its way to the top as one of the most innovative ways to train and expand companies and businesses.

Quickly permeating corporate industries, it became a great training device for new employees. For example, in healthcare, medical professionals used virtual reality in their operating systems to master test medical procedures. By showing 3D human organs, practicing professionals were able to hone their skills with little to no risk. VR offered a safe alternative for companies looking to train employees without them having to conduct the actual physical task.

This shouldn’t come as a surprise with our current online social climate either. In a $2 billion-dollar deal, Facebook recently acquired the virtual reality technology company, Oculus. The goal? To make its users’ social experience as immersive as possible. By drawing in current Facebook users, Zuckerberg and his new development teams set the tone for other social media outlets to create the ultimate online experience.

VR has not only changed the tech industry – it has evolved it. With Facebook teaming up with Oculus, they’ve set a strong precedent in the virtual experience world. Users will one day be able to access virtual reality in-app through future Facebook settings.

But one does not shake the cage without awakening a few beasts. Oculus undoubtedly shook out a few contenders from the VR tree when it made its announcement last week.

When it comes to marketing, the mentality behind virtual reality is that the virtual experience will prompt customers to want the ‘real thing’. VR offers customers a new way to experience company products and/or services. With this new technology, it also gives older companies the chance to ‘catch up’ on their competition, without necessarily having to replace or alter their actual product.

And yet there are still very few companies really taking advantage of the VR experience. You’d think that with the ability to create holograms, virtual tours, and insider access, every company would want to take advantage of it, right?

Wrong.

Most Oculus VR sets start at $599 – and that’s before tax.

Nevertheless, certain companies like Gatorade and Lowe’s consider it an investment and have begun the process of using virtual experiences to capture young audiences.

What better way to do it?

When it comes to creating virtual reality and video, it’s important to note how to shoot video. A lot of amateur game makers have turned to GoPros. When it comes to shooting video for VR, you will inevitably end up losing half of your resolution anyway (which may be one of the reasons why a lot of VR games have that dreamy, out-of-focus look).

Here at Key West Video, we specialize in creating all sorts of video content. For more information on our services, visit our website today.

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Tuesday, March 1, 2016

What Does It Take for a Video To Go Viral?

Making a corporate video go viral might be a little harder than you think. After all, if it were easy, every corporate company would be doing it.

The recipe for viral corporate video marketing isn’t an easy one to follow. We hate to break it to you, but oftentimes something going viral depends on the timing/state of the world (i.e. piggy-backing on to a trending social topic), appealing emotionally to the masses, or creating something so outlandish that ignoring your content simply isn’t an option.

However, this also doesn’t mean that companies should be seeking out ‘clickbait‘ tactics, either. Being strategic and specific enough to your brand makes for a more relevant video. After all, when the dust settles, you want your viewers to be able to identify the video content with your brand.

So what makes a video go viral, anyway?

Well for starters, one might consider the aforementioned.

Cultural or social statements are a great way to get online attention. These types of statements, however, (especially those that play into your company’s services or products) can be tricky. Making viral videos that not only advertise but take a stance can backfire if not done correctly. PETA learned the power of social media when they took a stance against sheep wool shearing. Ideally, you want to create something with a strong message that points out the error in an injustice in a non-offensive way.

Yeah. We didn’t say it’d be easy.

Consider the notorious Dove campaign when talking about appealing to human emotion. What Dove did was interesting. It didn’t piggyback an existing trending topic, but rather revealed something about our society’s undercurrent in an engaging, fresh way. If your message is strong, heartfelt, or poignant enough, it will cut through the noise.

Another thing to keep in mind is your target audience. Most importantly, your video should interest them. After all, most corporate companies would agree that the point of a viral video is to sell, sell, sell. Exposure = profit and, well, you get the rest.

With that being said, it’s equally important to not “preach” to your audience either. Consumers shouldn’t feel like they’re being swindled, talked or sold into anything. Rather, your viral video or campaign should be a moving train that customers will want to get on.

Another thing to consider is speed. Your audience will most likely consist of the Millennial demographic. With that being said, it is necessary to put out content in a timely fashion in order to get and remain relevant.

One last thing is creativity. It goes without saying, but giving an otherwise boring, monotonous product or service an exuberant online uplift will not only attract people to your brand, it will show you are willing to remain current with the times! After all, you’re trending – ride the viral wave for as long as you can.

Here at Key West Video, we help our clients create the compelling, enticing and gripping content they deserve. For more information on how we can help you, visit our website for a quote today.

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