The Truth About Video Stream Apps

Periscope, Meerkat and now Blab – these apps are changing the way we broadcast and live stream video content.

We’re in an age where we’re witnessing the rise of live stream content. Periscope. Meerkat. Blab. What do these all share in common?

Well, for one, they bring high-profile, previously exclusive content in real-time to everyday users. We as consumers, viewers, and humans with a need for connection are constantly looking for ways to see what is happening in other parts of the world. We crave information and entertainment, while remaining perpetually curious about how things work. With new video stream technology, we’re able to quench that thirst by getting quick, in-your-face content when we want, how we want it.

Periscope is Twitter’s latest, most successful video streaming application. The app lets users to stream activities in real-time, gives viewers access to live, behind-the-scenes events, and allows users to chime in and comment.

Meerkat, previously linked to Twitter’s social graph, recently turned its attention to Facebook in an attempt to appeal to users’ friends list and curated interests.

Blab, one of the newest rising video streaming apps on the block, made its debut sometime in 2015. Though similar in concept to Periscope, the app is unique in that it allows for users to do “group chats” with roughly 2-4 people.

It’s interesting to note how connected video streaming has become with popular social media apps. Though blab seems to act on its own, the very nature of the apps acts as a visual social media community.

We at Key West Video like to stay on top of popular video streaming trends. When it comes to live footage, streams or events we specialize in creating content that will last beyond just the online social media realm. For more information on the services we provide, visit our website today!

 

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Why TV and Netflix Will Never Beat YouTube

In a recent study put out by digital entertainment company Defy Media, it seems that most teens prefer YouTube over Netflix and mainstream television.

Surprising?

Well, kinda.

With the rise of video streaming since YouTube’s inception in 2005, we’ve seen a huge surge in the amount of users consuming online video content.

And with anything the first of its kind, competitors are bound to follow. Content streamers like Netflix were quick to follow suit, taking note of YouTube’s massive success for curated video content.

Netflix specifically posed a serious threat when it came out. The subscription-based TV/Film streaming service did what YouTube didn’t immediately capitalize on: making money off of its subscribers. Other video streaming services like Hulu, Amazon, and Shomi quickly followed suit, diversifying their content to accommodate Netflix’s library limitations.

As for mainstream television – be it cable or network – the study found that only 51% of teens and young adults (aged 13-24) preferred television (in comparison to YouTube’s 67%).

This percentage indicates one thing: YouTube is here to stay. The user-friendly site allows for its users to upload videos of pretty much anything. While it’s still unsure what this actually means for the future of content creation, it’s clear that both Millennials and Generation X’ers prefer to retain this virtual freedom.

What does this say about our culture? Are we a generation who prefers to push the envelope or are we really as narcissistic as they say? Forward-thinking companies would benefit from putting content in a public forum that is easily sharable to all. Even if this means enduring 30-second ads in the process.

YouTube is not only known for its easy-to-share interface but also for its sense of connection. YouTube has incorporated algorithms to make it easier for us to find content suited to our specific interests.

This is not to say that other forums have not tried to implement the same concept. Facebook recently introduced its own live streaming, allowing users to post video streams on their timelines.

We at Key West Video like to think that we are a generation who has a say in the content we consume. If you are a progressive company looking to reach a digital audience through video, contact us for a quote today!

 

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