Tuesday, November 26, 2013

Mistakes To Avoid: Corporate Video NoNo"s

Mistakes to Avoid When Producing Your Corporate Video


Contact Keywest Video today if you are interested in getting a professional corporate video.

Info@keywestvideo.com 416-675-0751

Keywest Video - Corporate Video Blog - Mistakes to Avoid

Mistakes To Avoid: Corporate Video NoNo"s

Monday, November 25, 2013

Keywest Wins Accolade Competition

Keywest wins Award of Merit from The Accolade Competition for CI Investments’ company profile video!

(Toronto, ON, November 25, 2013) – Key West Video Inc. has won a prestigious Award of Merit from The Accolade Competition. The award was given for Key West Video Inc.’s exciting company profile video, CI Investments, which illustrated the company’s work culture. CI Investments features exceptional interviews with the company’s staff, dynamic b-roll of the available facilities and amenities, and aerial footage of the building’s exterior, thereby highlighting the prestigious location.

The Key West Video Inc. team is proud to accept this Award of Merit and is overjoyed at The Accolade Competition’s recognition of their work. The team was extremely pleased to be a part of this production and the final product superseded their expectations.

“I was ecstatic when I discovered that we had won our second Award of Merit from The Accolade Competition.” – Stuart Steinberg, Owner/Senior Producer, Key West Video Inc.

The Accolade recognizes film, television, videography and new media professionals who demonstrate exceptional achievement in craft and creativity, and those who produce standout entertainment or contribute to profound social change. Entries are judged by highly qualified professionals in the film and television industry. Information about the Accolade and a list of recent winners can be found at www.theaccolade.net.

In winning an Accolade, Key West Video Inc. joins the ranks of other high-profile winners of this internationally respected award. Thomas Baked, Ph.D., who chairs The Accolade, had this to say about the latest winners, “The Accolade is not an easy award to win. Entries are received from around the world. The Accolade helps set the standard for craft and creativity. The judges were pleased with the exceptionally high quality of entries. The goal of The Accolade is to help winners achieve the recognition they deserve.”

Check out the video below:

For more information, visit Key West Video Inc.’s website at www.keywestvideo.com.

Keywest Video - Corporate Video Blog - Keywest Wins Accolade Competition Keywest Video – Corporate Video Blog – Keywest Wins Accolade Competition[/caption]


Keywest Wins Accolade Competition

Thursday, November 21, 2013

Intertextuality: Funny or Failure?

 Are Viral Videos that Utilize Intertextuality a Good Idea or a Cheap Cop-out?

The greatest hope that any video producer can have is for their video to go viral. That magical word which suddenly makes it seem like your work has paid off and your content is special in some way. It must have been funny or heartwarming, or something that no one has ever seen done before.

With such buzz around this word, this type of video content finds a way to attract the masses and spread like a disease, and everyone is trying to figure out the recipe. What is it that allows one dancing cat video to garner the attention of millions and another to go to the grave with only a few views from friends and family? That is the questions that media specialists have been trying to pinpoint for years, with some guidelines being helpful and others failures.

The concept of intertextuality (shaping the meaning of something through another text) has been popular for several decades now. Shows like the Simpsons and Family Guy commonly reference items of pop culture, and often look inwards openly mocking their own genre or plot lines.

Over the past few years video producers have started using preexisting viral videos and re-working the content, parodying, or utilizing the video’s star, in hopes of making their own videos go viral. But is this method a legitimate style or a cheap gimmick with no real substance or creativity? Check out this video for Smart Water starring Jennifer Aniston below.

The video employs all the common tricks and tips in order to make a video go viral. Clearly a parody of the ways videos do become popular, it in of itself was a cheap way to garner attention. Unfortunately for Smart Water the video, now three years after it’s debut, has still only attracted 70,000 views on YouTube.

Other videos that parody or mimic preexisting viral videos do become hugely popular all on their own. Take for example the news clip of Antoine Dodson which hit the internet by storm in the summer of 2012. Once it was re-mixed and auto-tuned shortly thereafter, that video received double the amount of views than the original.

Therefore, while intertextuality can be successful, the use of elements from one video to make another go viral doesn’t necessarily mean it will.

What are some of your favorite viral videos that utilize intertextuality?

Keywest Video - Corporate Video Blog - Intertextuality

Intertextuality: Funny or Failure?

Wednesday, November 20, 2013

Interactive Video: Corporate Video Rebirth

The Changing Landscape of Corporate Video in the Interactive Video Age

With every day that passes it seems like there is a new technological or social innovation coming out of the woodwork. Due to modern advancements in technology, the rapid growth of inventions is exponential. Therefore, the cool or exciting new ‘thing’ is in constant flux.

This current landscape has created a world where it seems as though there is no option to be stationary. As media, marketing, or advertising specialists, we must continually look for the next best way to get out our messages to the public.

Corporate Video’s Digital Consumer

In the corporate video sphere there has been a definite move over the last ten years to create videos that really target the digital consumer. Someone who has limited attention span, has video content at their constant disposal, and needs to be instantly and continually engaged. That is why videos in all forms have been structured in a way that makes them concise, to the point, and either visually stunning or provides content that viewers can’t turn away from.

Interactive Video

But where do we go from here? What is going to be the next big thing? There are a variety of answers to that questions depending on who you ask. One of the major trends that is becoming more popular is the idea of interactive video. Interactivity is something that broadcast programs such as American Idol have known is important for some time now. Which is why they try to get their audiences to stay engaged in their programming by allowing them to be a part of the shows development. Big Brother followed suit, and as well created a program where the viewer can manipulate certain elements of the show.

In terms of corporate video, how and why would this interactive element be useful? They why is simple. Because as a society our world has become a place where we can find the answer to any question we have with the click of a button. We have developed this idea that anything we want we should have access to. So the idea of being able to provide video audiences with the ability to interact with what they see in front of them is ideal.

As media producers we can actively presume what our audiences will want at the end or throughout each video they watch. If it is a company profile video they want a link to the company’s website. If it is a training video they want to go to the next module, or repeat the last video, or click for additional resources. For a product video viewers want to know where they can find that product at a store near them, or where to purchase it online, or find reviews from other consumers. You can even create videos with alternate endings depending on the path that viewers choose. The possibilities are endless.

Interactive video is being used more and more in the corporate side of video production. Although the cost to make a video interactive will raise the costs of  production, it is an investment that is aiding viewer engagement and thus increasing awareness and in turn sales. So the costs are worth the rewards.

Contact Keywest Video today if you are interested in learning more about interactive video for your corporate video project.

Keywest Video - Corporate Video Blog - Interactive Video

Interactive Video: Corporate Video Rebirth

Tuesday, November 19, 2013

NBA Jingle Bells Rendition

NBA knows exactly how to get into the Christmas spirit with this rendition of Jingle Bells.

With over 6 million views in under a week, the NBA’s latest promotional video has taken the internet by storm. This cute and entertaining “Jingle Hoops” video, intended to promote this year’s line of special edition jerseys and the annual Christmas day game, went viral in just a few days.

The 30 second video features NBA stars Kevin Durant, Stephen Curry, Derrick Rose, Steve Nash, James Harden, and of course MVP LeBron James. Each athlete fires a three-pointer into the bell-ridden basket with such impeccable timing that it creates the Jingle Bells harmony. Of course, at the very end, LeBron flies in with a slam dunk to finish it off. Check out the video below:

While some may believe that the video demonstrates the pure talent exhibited by the basketball superstars, others are questioning its authenticity. And for good reason…

According to The Blaze:

“The odds on five players making all of those shots, in order and in sequence are astronomical. We liked the ad and were entertained by it, but also suspected that some cinema magic might have been used to create the promo.”

It turns out that the critics were right and instead of trying to hide it, the NBA also capitalizes on the views that are generated from the “Behind the Scenes” video:

The NBA sure knows how to direct attention to their product… just in time for the holiday season :)

Tell Keywest what you thought of this video! Did you think it was real?

Keywest Video - Corporate Video Blog - NBA Jingle Hoops Keywest Video – Corporate Video Blog – NBA Jingle Hoops[/caption]

NBA Jingle Bells Rendition

Monday, November 18, 2013

Corporate Video Types

Different Corporate Video for Different Corporate Needs

Don’t think your business could benefit from a corporate video? Think again! There are so many different types of corporate videos out there that EVERY business could benefit.

Company Profile — A company profile video is a great way to show the world who you are and what you can do. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.  

Promotional This type of video is very popular and usually quite straightforward— allowing companies to showcase their product and/or service. It provides consumers with a visual explanation and allows them to see the product/service in use. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Testimonial  Another great way to highlight a product or service is through a raving client testimonial. Potential customers want to know that what they plan on investing in  has already been useful and successful for other buyers, so a testimonial can be a strong selling point. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Address to Camera  Addresses to camera are a useful communication tool. They allow companies to provide straightforward messages to the viewer, most often when CEO’s or other staff members need to speak directly to their team, vendors or sometimes even clients. USES: Internal or External Communications

Training – Training videos can help save time and money, and ensure that the same message is being delivered across the board. You can train potential buyers on the best way to utilize your product, train staff on how to handle certain situations, or sell your training videos as part of a lesson plan. USES: Internal marketing and/or communications. External marketing and promotion.

Recruitment If you are part of a company that places high value in your staff and is continually looking for the best talent available, then a recruitment video can be a great asset. It is a way to showoff what your company does and what it can offer potential employees. USES: Marketing for recruitment purposes, internally or externally.

Event – Creating a highlight video of an event that your company was apart of is a great way to ensure that the event will never be forgotten. With a variety of uses, event videos can be used as stand alone videos or in combination with others, such as a promotional or company profile videos. USES: Internal marketing and/or communications. External marketing and promotion.

Conferences & Seminars – Much like event videos, conference & seminar videos allow viewers to view the content without having to leave the comfort of their home. Can be utilized to allow individuals to watch who were unable to attend, allow attendees to re-watch certain sections, or you can sell this content in another forum. USES: Educational. Sales & Marketing purposes.

Commercial – Commercials don’t always have to be shown on broadcast television. While many companies still invest heavily into commercial production, more and more are beginning to create commercials specifically designed for online audiences. With cost effective and innovative solutions in mind, commercials are more accessible today to the medium to smaller businesses as well. USES: Sales & Marketing purposes.

Animation – Animation is not necessarily a type of corporate video more so than a style. Animation can be utilized and incorporated into all the different types of videos described above. It is a great way to engage audiences and can be especially helpful in illustrating complicated material or that which cannot be easily videographed.

If you are interested in getting a corporate video produced contact Keywest Video today! We would be happy to discuss your needs and see what we can do for you.

416-675-0751 – info@keywestvideo.com

Keywest Video - Corporate Video Blog - Corporate Video Types

Corporate Video Types