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Video Games and What Corporate Videos Can Learn From Them

Happy #WoofWednesday! Here's a #videostill from a shoot we did with @dogtalesrescue.#videoproduction #dog #rescue #toronto #keywestvideo #missionaccomplished #dogsofinsta

The post Happy #WoofWednesday! Here's a #videostill from a shoot we did with @dogtalesrescue.#videoproduction #dog #rescue #toronto #keywestvideo #missionaccomplished #dogsofinsta appeared first on Corporate Video Blog.

How To Avoid Making A Bad Corporate Video Advertisement

Have a great weekend! #Toronto #VideoProduction #CorporateVideo #LongExposure #Photography #IGMood #PicOfTheDay #Coffee #Tripod #InstaGood

The post Have a great weekend! #Toronto #VideoProduction #CorporateVideo #LongExposure #Photography #IGMood #PicOfTheDay #Coffee #Tripod #InstaGood appeared first on Corporate Video Blog.

Green as far as the eye can see! #VideoProduction #Chef #GreenScreen #Cooking #BlackMagic #BlackMagicUrsa #UrsaMini46K

The post Green as far as the eye can see! #VideoProduction #Chef #GreenScreen #Cooking #BlackMagic #BlackMagicUrsa #UrsaMini46K appeared first on Corporate Video Blog.

Things To Remember When Shooting Your Corporate Video Abroad

Thinking of shooting abroad? Don’t forget to be cautious when stepping into uncharted territory.

Whenever anyone travels abroad, it’s always to be mindful of where you’re going and how you can make your trip as smooth as possible.

When it comes to shooting corporate videography/photography abroad, the perimeters become even more strict.

Shooting abroad means doing ample research on the intended place to shoot. Understanding the cultural, political and even literal climate of the country or region is especially essential for shooting a video production abroad. Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:

Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:

1. Legalities

Photo credit: eflon via Foter.com / CC BY

Pay attention to a country or region’s law when it comes to shooting video or photography in public. The last thing you want is to have your equipment taken away by local authorities because you failed to look at privacy laws prohibiting public shooting. Instead, do a bit of research on the country to find out if open photography is acceptable.

2. Climate

Photo credit: NASA Goddard Photo and Video via Foter.com / CC BY

In a previous post, we highlighted how temperate can affect video camera equipment. Stark dips or hikes in extreme temperatures can take a serious toll on your camera. Be sure to understand how to keep your equipment safe in extreme weather.

3. Safety

Photo credit: Mark Fischer via Foter.com / CC BY-SA

A bit of an obvious, but keeping your equipment safe while you travel is probably the most overlooked precaution of them all. Finding somewhere safe to store your equipment is of the utmost importance. Whether it is in a safe or tucked away in a locker, we’d still recommend keeping the most expensive bits of equipment with you at all times. Consistently backing up content onto multiple external hard drives (and then storing them in separate areas) is also another way to ensure the safety of your footage.

Here at Key West Video, we aren’t afraid to travel to get the right corporate video. For more information on the services we provide, visit our website today!

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The post Things To Remember When Shooting Your Corporate Video Abroad appeared first on Corporate Video Blog.

What Role Does Corporate Video Play in Making A Brand Memorable?

Ever wondered why some of your favourite brands have managed to stay so memorable over the years? Here we took a look at the role corporate video plays in creating strong content.

We all have that one memorable TV commercial that’s stayed with us over the years. Whether it’s Kellogg’s Cornflakes or Honey Nut Cheerios, we’ve all fallen victim at least once to the seductive show tunes and radio jingles.

Photo credit: benjaflynn via Foter.com / CC BY

But what about corporate video?

Forget social media; before the Internet became the essential part of society that it is today, there was this thing called the television. On this static box, it played images shared over an antenna that displayed on a televisual screen.

Between regularly programmed television shows, there were these things called “commercials” whose sole purpose was to advertise products to viewers before tuning back into their shows. Before video marketing became what it is today, many brands relied on TV advertisements/marketing as the print ad culture (through newspapers, specifically) began to decline.

And thus, the TV broadcast video commercial was born. In the 1940s. With Mr. Potato Head. Except with actual potatoes:

Now, in 2016, we’ve come a long way in our visual marketing. From video billboard ads to online social media marketing campaigns, we’ve progressed far away from traditional TV formats. And yet for some reason, we still find ourselves being lured back to programmed television.

What is it about television that keeps us coming back to this platform?

Well, to understand brand marketing in television, we must first look at it for what it is.

Some of our most memorable ads have been a thorough balance of ethos, pathos, and logos. They strengthen their credibility as either a reliable service or functional product by demonstrating the product/service in use. Often times, they include a story to appeal to our emotions (or “tug on our heartstrings”, if you will). They also appeal to our logic as being a sensible service/product to have in our everyday lives.

The best corporate videos are the ones that can seamlessly convey this without preaching it from the mountaintops. A strong corporate video will identify the weaknesses in the way a brand represents itself and play up its strengths. It will capture the essence of the brand and understand how to reach its target demographic.

Here at Key West Video, we specialize in establishing brands through corporate video and visual storytelling. For more information on the services we provide, visit our website.

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How Brands Can Benefit From Corporate Video Broadcast Commercials

Ever considered marketing your brand through TV broadcast commercials?

Of course, you have. You’re surrounded by commercials every day.

Photo credit: tashalutek via Foter.com / CC BY-NC

Whether it’s listening to them in your car on the radio, in between podcasts, on TV, or even on YouTube, at some point you’ve been advertised to whether you like it or not.

But what makes all the difference is the platform. While most advertisers are slowly moving away from traditional television, many still find that consumers are still more attracted to visuals just like before. This means that that particular 30-second spot ad might necessarily garner the same attention for a radio ad. It may not even be strong enough for a social media campaign. But it can do well as a standalone video.

That’s where we come in.

As a company with over 20 years of experience in corporate video alone, we take it upon ourselves to understand our clients’ needs. It’s no secret that many large corporations/big-paying companies shell out hundreds of thousands (and sometimes millions) of dollars for TV time. A strong video with the right message and enough audience can leave an invaluable long-lasting impression in the minds of millions.

But what about the little guys?

We’ve also found that there is a growing niche for smaller, start-up brands who are looking to make a name for themselves in the market to fill. One of the best ways to create a name for yourself is to create something authentic and true to who you are. People tend to gravitate towards honesty (which bolsters credibility) just as much as functionality.

Take, for example, the infamous scene in Mad Men’s pilot episode. Don Draper, one of the top ad executives in Manhattan, saves a Lucky Strikes campaign just after the FTC ban on stating cigarettes are good for your health:

Smart corporate companies in competitive markets differentiate themselves by selling their truth in order to build and maintain their customers. Corporate video that reflects that only bolsters their image.

Imagine if corporate video were as big as it is today in the 1950s (aka the ‘Consumer Age’). Companies both big and small would be competing to find out how they can sell their brand to make their customers happy through corporate video commercials. Corporate video would be geared towards a sense of satisfaction. Commercials would be based on how it would make its customers feel, versus how logical the product/service actually was for them.

Now, audiences require more. Commercials, though they can tug on our heartstrings, must reach us in ways that will make sense. Corporate video commercials give both large and small brands the opportunity to separate themselves from the pack, reach larger audiences, and build a narrative around their brand.

When you think about it, there’s no reason to not choose video commercials.

For more information about the services we provide, visit our website today.

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