Online Corporate Video Statistics

Online corporate video – why your business needs it.

Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the most powerful and influential places today.

Here are the latest stats about online corporate video:

• Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)


• 
  92 percent of mobile video viewers share videos with others. (Invodo)


• Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

Stats from COMSCORE:                                                                                

• 
  96% of online shoppers watch online video.
  


• 
  187 million people in the US alone watched 48 billion online content videos in July 2013.


• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.


• In June this year, the total number of videos viewed reached a staggering 44 billion, which is a 7 % increase from one month prior.

Stats from Diode Digital:

• Video promotion is 6 times more effective than print and direct mail.


• Before reading any text on a website, 60% of visitors watched a video.


• 60% of people share their experience through “share this video”.

Stats from EMARKETER: 

• Online video is the fastest growing ad format, up from last year with nearly 55% in growth.

Stats from Internet Retailer:

• 
  52% of consumers say that watching product videos makes them more confident in online purchase decisions.


• Visitors who view product videos are 85% more likely to buy than visitors who do not.


• Shoppers who view video are nearly 2x more likely to purchase.

If your company doesn’t have a online corporate video, contact Keywest today!

Keywest Video Inc. -Corporate Video Blog -Latest Stats for online corporate video

Online Corporate Video Statistics

Online Ad by Motorola: Lazy Phone

Online Ad “Lazy Phone” – Touchless Control

The new online ad campaign by Motorola “Lazy Phone” – Touchless Control has received a staggering 15 million views over YouTube. Which is almost 15 times more views than what the latest HTC ad received.

Actor and stand up comedian T. J. Miller stars in several of the online ads for Motorola’s new Moto X phone campaign. The latest “Lazy Phone” ad –Touchless Control has gone viral. Check this video out to find out why.

It’s funny. Very amusing. But was it all just humor that garnered that many online views, or was it the fact that it starred someone famous, like T. J. Miller?

There was another ad released recently starring Robert Downey Jr., for the mobile company HTC.

After watching this ad,  I realized that it didn’t mention a mobile phone at all, let alone list any new and innovative features. During the whole video (which had many special effects to keep us entertained), they really only word played HTC, which at one time stood for “High Tech Computer Corporation”.  Thus, having someone famous star in your ad isn’t the only element required to garner millions of views and turn a video viral.

What made the Moto ad excel was the creativity in the script. They had written out a humorous main character, an anthropomorphized lazy smartphone played by T. J. Miller, and used this innovative character to illustrate the Moto X’s new features in comparison with many of the popular devices available. This video wasn’t just humorous, but informative as well.

Their message was clear, any smartphone out there compared to the Moto X is basically a lazy phone.

After watching this Moto ad, I can’t help but see many available smartphones as lazy phones.

After watching these two ads, which phone do you want?

Keywest Video Inc. -Corporate Video Blog – New Online Ad by Motorola: Lazy Phone

Online Ad by Motorola: Lazy Phone

Tips on how to make a Corporate Address to Camera

Tips on how to make a Corporate Address to Camera

Professional Videographer vs Man with a Camera

Why Hire a Professional Videographer?

These days it might seem pointless to hire a professional videographer. Video cameras are readily available, and further more, people know how to use them. So why pay a professional videographer hundreds of dollars for something you think you can do yourself?  Is it really worth the investment? How about hiring a recent film grad? In this post, we will tell you what sets apart professional videographers vs someone with a camera, and why a professional videographer will be worth it.

Professional Videographers are more than a guy with a camera. They are trained and experienced in their field.

Firstly lets explain what makes a professional videographer different than someone with a camera.

Professional Videographers come with the latest professional equipment, and know how to use them. They will come to the shoot prepared, and have all the necessary equipment needed for the shoot to run as smooth as possible.  Shooting a video is more than just having a video camera. Do you have proper mics? Proper lighting equipment? A slider? Tripod? Monopod? Teleprompter? If not, the video will end up looking simplistic and amateurish.

Professional Videographers are problem solvers. They know the ins and outs of shooting a great video. If there is an audio or lighting problem, they will know exactly how to solve that problem –and fast, not to miss a moment of that shoot. Could you say that about yourself?

Professional Videographers are trained to have a keen eye. They know the best lighting for different shots and knows the best and most creative angles. If you decide to shoot the video yourself, the video could end up looking boring, dull and lacking creative direction. You’re trying to promote your business; is all your hard work worth it for a shaky, badly lit video?

Another option can be hiring a recent film grad – for a lower price. But there’s always a reason the rate’s are lower; the lower quality it entails. Both the recent film grad and professional videographer have training; but what makes a professional videographer the proper choice, is the years of experience he has in the field.

If you want a great video, hiring a professional videographer is definitely worth the investment.

Here at Keywest, we have a well-seasoned professional videographer who knows the ins and outs of everything that has to do with videography.

The starting rate for our Professional Videographer is $499 for a half day. That includes a lighting package, lav mics and camera mics, tripod and your choice of camera.

Visit our website for more information on a Keywest Professional Videographer.

Keywest Video Inc. -Corporate Video Blog -Why hire a Professional Videographer Toronto

Professional Videographer vs Man with a Camera

Tips for writing a script

Writing a Script for Corporate Video:

What does every great video, commercial, or film all have in common? A great script. The script is the foundation of every type of video, big or small. To get started on scriptwriting you don’t even need a specific format or program. A computer and/or a pen and paper will work just fine.

1. Keep in mind the budget for your video. Your budget will dictate the amount of production that will be involved in your corporate video.  This includes your location, your talent/actors, video equipment, etc.


2. How long do you want your video to be? There are around 150-200 words per minute of video. So if you want a two-minute video – your script should run around 300 to 400 words.


3. What is your core message? Think of one simple message you want to convey in your corporate video. You will be basing your whole script around this one message. If you try and add more messages, this will only leave your audience confused at the end of the video.


4. You must determine a tone and style of script writing before your first draft. Do some research first. This will help you properly reach out to your audience and engage them.


5. Who is your target audience? Remember to keep them in mind during the whole writing process.


6. Remember to avoid industry jargon. You and your company might understand the meaning behind those terms, but will your audience? If you aren’t sure, avoid it at all costs. Also, try and avoid complicated words. The last thing you want to do is to bore or confuse your audience with words that they may not know of, thus causing them to tune out that much faster. Instead, use simple and effective words that they will be more likely understand.


7. The last part of your script needs a call to action. This is where the viewer takes the next step after watching your video. It should be crystal clear to them at the end of the video exactly what it is you want them to do.

Here at Keywest, we can help with any of your scriptwriting needs. We have been producing corporate videos for over 20 years, and we know exactly how important the script is for any video. Contact us for your next corporate video!

Keywest Video Inc. -Corporate Video Blog -Tips for scriptwriting for Corporate Video

Tips for writing a script

TrueMove H"s "Giving" Ad Uses Emotion to Sell Communications

TrueMove H Ad goes viral with over 3.5 million viewers… in less than 5 days.

30 years later, a random act of kindness is returned.

Here is an example of how using emotion in videos is one of the strongest tools when it comes to selling products. The new ad by TrueMove H mobile phone is a complete tearjerker.

Warning: Watch with a box of tissues handy. 

The video begins with a poor young boy caught stealing painkillers from a pharmacy. Another store owner sees this and pays for what the boy has stolen (painkillers for his sick mother), along with giving him some veggie soup. Thirty years pass by and the store owner falls ill, leaving his family with a shocking $25,000 medical bill to pay. Out of desperation, his daughter attempts to sell their home. In a later scene, she wakes up in her father’s hospital room to find a new medical bill in front of her, but with the total amounting to $0. She reads the note attached to it, which says “All expenses paid 30 years ago with 3 packs of painkillers and a bag of veggie soup.”

We later find out that the doctor in the video was the little boy from 30 years ago.

At the end of the video the tagline is “giving is the best communication”.

TrueMove H said they based this video on the reflection of their brand’s beliefs: giving without expecting anything in return.

Based on that belief, TrueMove H is dedicated to providing the Thai communication market with newer technology-oriented services and products as well as an easier access to the latest technologies, which allows for a greater opportunity and an enhancement of a better life for people in Thailand.

They did a very good job of communicating their message in this video. One of the elements they used very well was emotion. It definitely captivated and connected the audience to the video.

When it comes to corporate videos, using emotion is always a great tool. When you cause your audience to feel, they are more likely to remember your video, and what you had to say. Check out this previous blog post on how to utilize the emotion in video.

Keywest Video Inc. -Corporate Video Blog -Giving- TrueMove H

 

TrueMove H"s "Giving" Ad Uses Emotion to Sell Communications

5 Myths about Corporate Videos

Common myths when it comes to corporate videos:

Every industry has myths that are tied to them. Corporate video production is no exception.

Here is a list of the top 5 myths out there:

1. 
   Myth 1: Corporate video will cost an arm and a leg. Producing a great corporate video does cost money, but it’s not as bad as you think. If produced right, the proper production value put towards your video can greatly improve your company’s message – bringing your company more business in return. Having a corporate video is always a great investment. For a quote on your next corporate video, simply visit our website.


2. 
   Myth 2: Corporate videos are all the same. Unfortunately, we have all seen that one boring corporate video, which may have made a lasting impression on us. Corporate videos today are more lively and interesting then ever before. Why? Because of newer technology, creativity, and resources. A corporate video doesn’t have to be a talking head in a suit. Here at Keywest, we don’t produce boring corporate videos. Check out  our previous blog post for more information about what sets us apart from the other corporate video production companies.


3. 
   Myth 3: You need to use your CEO/boss. Again, a talking head in a suit is not necessary to make a corporate video.  If a company wants to do a profile video, there are more options than just using their CEO. One available option is showcasing real employees in the field. This not only makes it more interesting for the viewer, but it also draws in more emotion than seeing a CEO speaking directly to the camera.


4. 
   Myth 4: You don’t need a script. It’s not like you are making a huge Hollywood movie right? So you think you won’t need a script. Wrong.  The script is the most important part. Even if you spend millions of dollars producing a video, but have a poorly written script, you will likely end up with wasted time and money. Why? Because without a well written script, your message will not be clear to your targeted audience. The script outlines your message clearly and determines what important information you must include in your video. What exactly is in a script? The script contains the concept, format, structure and style of your corporate video. A well-written script will grab the attention of the audience from the beginning of the video, hold their attention while relaying the message, and present a call to action at the end.


5. 
   Myth 5: You don’t need a video production company. This may be one of the biggest myths when it comes to corporate videos. You have a video camera and think that’s all it takes to produce a corporate video. Perhaps that might be true, but that ‘video’ will end up looking dull, boring, and low budget. Is that how you want your company being represented? In the end, it would be a waste of your time and energy. Why? Because video production takes well-seasoned and skilled producers, videographers, editors, professional equipment, and much more. Producing a good corporate video takes professionalism. Here at Keywest we are professionals when it comes to producing great corporate videos.

Keywest Video Inc. -Corporate Video Blog -5 Myths about Corporate Videos

 

5 Myths about Corporate Videos

Breakdown of Corporate Video Costs:

Why is producing a corporate video costly? And how much will a corporate video cost?

There are three main stages when it comes to corporate video production: the pre-production, production and post-production stage.

One of the major elements that will dictate your corporate video cost is the length of the video. 

Costs will vary between different video production companies, but here is the breakdown of the actual elements that factor in as added costs in your budget:

Pre-production Stage:

Producer: In order to produce a corporate video, you will need a video producer. This cost of this can vary, depending on how experienced the producer is.

Creative Concept: You know you want a video, but what TYPE of video? Who is your target audience? Where will your video be marketed? This can be an added cost… if you don’t already have a creative concept in mind.

Script: Even if it’s a 2-minute video, writing a detailed creative script takes a lot of time from either a scriptwriter and or copywriter.

Production Stage:

Location: Where will your video be shot?

Studio rental: if you are shooting in studio, costs will vary depending on the size of the studio and the features it offers.

If the location of the shoot is far, and more than one shoot day, be prepared to budget costs for transportation, accommodation, and food for the crew.

Deciding to shoot in your own office can end up saving  you studio rental fees, but it all depends on what you want your corporate video to feature.

Crew:

Videographer: Videographers are like producers, the more experienced they are in cinematography, the more money they will end up costing you. If you will need more than 1 camera that means you will need more than one videographer. And depending on how extravagant your shoot is, you may need a bigger crew which will  drive up your production costs.

Here is a basic list of some of the crew you may need:

• Actors (starting rate for some actors are somewhere between $500 per day)/ on-air talent (remember not everyone is good on camera)


• Makeup artist


• Production assistants/Assistant Producer


• Grip


• Audio specialist


• Gaffer (lighting specialist)

Here is a list of some of the equipment that may be required depending on the production of the video:

• Camera, camera lenses (higher quality= better quality of video= increase in costs)


• Lighting kit


• Green screen


• Teleprompter


• Audio equipment (lavs, boom mic etc)


• Props and designs

Shooting Time: How long will the shoot take? Will it take just one day, or three, or more? This will be a major factor in cost; because then everything listed above will be multiplied by how many days of shooting you will need.

Post-production Stage:

Most video production companies will base the editing quote on the amount of time and complexity it will take the editor to edit the video. The following elements will be a factor in the amount of time it will take to edit:

• Logging of footage (the more footage, the longer it will take)


• Graphics (more complex = more time)


• Animation (more complex = more time)


• Voice over


• Music


• Stock footage


• Transcriptions


• Translation


• Final edits/reviews

The distribution and delivery of your corporate video will also be another added factor.

• Digital (compressed for YouTube, websites, etc.)


• DVD


• Blu-ray


• Raw footage

Want a more specific quote for a corporate video? Contact Keywest Today!

Keywest Video Inc. -Corporate Video Blog -How much will a Corporate Video Cost?

Breakdown of Corporate Video Costs

How much will a Corporate Video cost?

Corporate Video cost breakdown:

Why is producing a corporate video costly? And how much will a corporate video cost?

There are three main stages when it comes to corporate video production: the pre-production, production and post-production stage.

One of the major elements that will dictate your corporate video cost is the length of the video. 

Costs will vary between different video production companies, but here is the breakdown of the actual elements that factor in as added costs in your budget:

Pre-production Stage:

Producer: In order to produce a corporate video, you will need a video producer. This cost of this can vary, depending on how experienced the producer is.

Creative Concept: You know you want a video, but what TYPE of video? Who is your target audience? Where will your video be marketed? This can be an added cost… if you don’t already have a creative concept in mind.

Script: Even if it’s a 2-minute video, writing a detailed creative script takes a lot of time from either a scriptwriter and or copywriter.

Production Stage:

Location: Where will your video be shot?

Studio rental: if you are shooting in studio, costs will vary depending on the size of the studio and the features it offers.

If the location of the shoot is far, and more than one shoot day, be prepared to budget costs for transportation, accommodation, and food for the crew.

Deciding to shoot in your own office can end up saving  you studio rental fees, but it all depends on what you want your corporate video to feature.

Crew:

Videographer: Videographers are like producers, the more experienced they are in cinematography, the more money they will end up costing you. If you will need more than 1 camera that means you will need more than one videographer. And depending on how extravagant your shoot is, you may need a bigger crew which will  drive up your production costs.

Here is a basic list of some of the crew you may need:

• Actors (starting rate for some actors are somewhere between $500 per day)/ on-air talent (remember not everyone is good on camera)


• Makeup artist


• Production assistants/Assistant Producer


• Grip


• Audio specialist


• Gaffer (lighting specialist)

Here is a list of some of the equipment that may be required depending on the production of the video:

• Camera, camera lenses (higher quality= better quality of video= increase in costs)


• Lighting kit


• Green screen


• Teleprompter


• Audio equipment (lavs, boom mic etc)


• Props and designs

Shooting Time: How long will the shoot take? Will it take just one day, or three, or more? This will be a major factor in cost; because then everything listed above will be multiplied by how many days of shooting you will need.

Post-production Stage:

Most video production companies will base the editing quote on the amount of time and complexity it will take the editor to edit the video. The following elements will be a factor in the amount of time it will take to edit:

• Logging of footage (the more footage, the longer it will take)


• Graphics (more complex = more time)


• Animation (more complex = more time)


• Voice over


• Music


• Stock footage


• Transcriptions


• Translation


• Final edits/reviews

The distribution and delivery of your corporate video will also be another added factor.

• Digital (compressed for YouTube, websites, etc.)


• DVD


• Blu-ray


• Raw footage

Want a more specific quote for a corporate video? Contact Keywest Today!

Keywest Video Inc. -Corporate Video Blog -How much will a Corporate Video Cost?

How much will a Corporate Video cost?

Corporate Video Trends for 2013

Corporate Video has transformed over the past few years. With newer technology available today and the growing trends taking effect at a rapid rate, it’s important to keep up to date so your corporate video doesn’t look out of date.

Here are the top 5 recent Corporate Video Trends for 2013:

1. Corporate videos are becoming shorter. A few years ago, the ideal length was 3 minutes, and now the standard has changed to anywhere between 60 and 120 seconds, and that number is continuing to shrink. Why? Because the attention spans of people are shrinking. There is so much happening on the web right now that people are moving onto the next video at a faster rate.  Now, prior to watching videos, people are beginning to check out the length of the video itself. If there is another video available with an even shorter time, people will choose to watch that video instead. Mobile video viewing is also growing at a substantial rate. People on the go don’t necessarily have as much time to watch a longer video as they do while sitting at a computer.


2. Corporate videos are becoming more social. Corporate videos have teamed up with many different online social platforms (i.e. YouTube).  Corporate videos are now known as second – only to word of mouth – in its power to influence consumers on their purchasing decisions. This growing trend is an important component of marketing corporate videos, and should not be overlooked by businesses.


3. The use of animation in corporate videos are becoming more popular. Animation is not what it used to be.  It is now used to spruce up corporate videos while bringing a high quality look and feel to them. For more information, visit our blog on animation.
   


4. 
   The style of corporate video. The recent trends for style in corporate videos are slowly changing. This includes using larger sensor cameras to attain the shallow depth of field look, adding more movement, as well as masking office settings through green screens or backdrops. With this changing trend, the divide between amateur and professional corporate video has grown substantially.


5. The focus on having a good storyboard. It use to be all about having a solid script, but now storyboards are becoming a huge part of the pre-production stage. Check out our previous post about the importance of storyboards, and why they are essential when it comes to corporate videos.

Here at Keywest, we keep up-to-date with all the current corporate video trends. We know the importance of each growing trend, and strive to utilize all of them when producing our corporate videos.

Keywest Video Inc. -Corporate Video Blog -Corporate Video Trends for 2013

Corporate Video Trends for 2013

Keywest Corporate Video Blog: The use of internal Corporate Videos

Keywest Corporate Video Blog: The use of internal Corporate Videos

Century 21 Aberwin Realty

Case Study: Century 21 Aberwin Realty

Challenge:

Century 21 Aberwin Realty is a realty agency serving the greater Hamilton area. They came to Keywest in search of a tool to promote their firm and showcase their agents to consumers who are either buying or selling their home, or interested in buying or leasing commercial property. They wanted to explain to consumers what Century 21 Aberwin Realty Agents are all about. They also wanted to emphasize their motto: agents are “smarter, bolder, faster” compared to the other real estate agents out there.

Solution:

At Keywest, we understood exactly what Century 21 Aberwin Realty was looking for in a corporate video. So we created a one-minute, fast-paced, fresh real estate video.

To truly define Century 21 Aberwin Realty agents, we shot real Century 21 Aberwin Realty agents out on the field.

Using real Century 21 Aberwin Realty agents gave a more personal touch to the video. We wanted to highlight what an Aberwin realty agents’ typical day is like so we captured the agents interacting with real clients, visiting and showcasing real homes, as well as having real office meetings and tutorials. The video really captured agents exhibiting their outstanding costumer service.

We used a voice over to further explain the qualities that every agent possesses at Century 21 Aberwin Realty, which includes the following: they are excellent communicators, listeners, problem solvers, outstanding consultants, project managers and much more. The video ends off strongly, reminding the audience that Century 21 Aberwin Realty agents are here for you. We also ended the video with text stating the Century 21 Aberwin Realty’s motto, that their agents are smarter, bolder and faster.

Keywest provided theses services for:

Tom Peddle

Broker of Record 

Century 21 Aberwin Realty

http://www.century21.ca/aberwinrealty

Keywest Video Inc. -Corporate Video Blog -Century 21 Aberwin Realty

 

Century 21 Aberwin Realty

Dove Real Beauty Sketches

This Ad was released a few months ago, but after watching it, I knew it had to be posted.

For the first part of the video, I thought this was just about an FBI trained forensic artists’ ability to sketch out a persons face; with that person behind a curtain describing their features. I was really puzzled how they were going to try and tie Dove to a sketch artist’s ability.

It moved on to numerous people also describing to the sketch artist the features of a stranger they met prior to the sketch.

At the end, people are shown two different sketches side by side; the first sketch is how they described themselves and the second sketch, is the strangers descriptions.

The stranger’s descriptions were regularly more stereotypically attractive and similar to what the subjects actually looked like.

With this Ad, Dove was trying to prove that women really do  see themselves dramatically different compared to what other people see them as.

Dove Real Beauty Sketches Ad:

• The most watched online ad ever, according to Unilever, with over 163 million views globally


• 4.6 billion media impressions; reached 275,000 followers on Google+


• #1 on the Cannes YouTube Ads Leaderboard and won Titanium Grand Prix at 2013 Cannes Lions International Festival of Creativity

Why did this Ad do so well?

It did a great job of using  emotion.  You can literally see the tears in the women’s eyes when they saw the second sketch. Which elicited a strong emotional response from viewers.

David Waterhouse, the global head of content and PR at viral tracker Unruly Media agrees that this video received an intense emotional response of ‘warmth, ‘happiness’ and ‘knowledge’ from its target demographic —which is one of the key factors behind a video’s sharing success.

I loved the message at the end “You are more beautiful than you think”.

Keywest Video Inc. -Corporate Video Blog -Dove Real Beauty Sketches

Dove Real Beauty Sketches

Keywest Corporate Video Blog: TIFF 2013

 

Keywest Corporate Video Blog: TIFF 2013

Storyboard for Corporate Videos

The importance of a storyboard for corporate videos:

A great corporate video always starts with a great storyboard. It’s what brings videos to life.

What exactly is a storyboard?

A storyboard is a graphic illustration of your script used to pre-visualize the video. In simpler terms, it’s a blueprint for your corporate video production. It shows how you intend on communicating your video’s message during the pre-production stage, before you get to the production stage.

Most people think having a well written script is all they need. A script and storyboard essentially both tell a story, but in a different way. A script uses written words, while a storyboard uses images. That’s why a script and storyboard should be considered as two separate elements.

Storyboards are a fundamental step in the production process. It can save your corporate video production from a lot of stress, time and money.

Building a great storyboard doesn’t take great artistic skill. Drawing even stick figures works just fine, since this process is about transitioning the great ideas from your head onto paper or even your tablet.

There are various storyboard apps available on ipads that contain hundreds of characters and props. With this tool, you’ll be able to quickly compose the shots of your next corporate video. This is great if you have no drawing ability, or want a more detailed and creative storyboard.

Visit itunes for more information.

Storyboards can also include various information related to the production and post-production stages. This can include a detailed shot list, instructions for the camera operator and director, as well as notes for the editor.

Why are storyboards so useful?

• It helps predict any future problems during pre-production, so you can avoid them in production.


• It’s the best way to share your vision, so everyone on the development team is on the same page.


• It saves time and money; you’ll know exactly what you need to shoot, which makes the production time that much faster and effortless.

Here is a great video that explains why you should storyboard for your corporate video.

Keywest Video Inc. -Corporate Video Blog -Storyboard for Corporate Video

Storyboard for Corporate Videos

Worst Corporate Video

Worst Corporate Video: Scottie Car Rental New Zealand

What not to do in your corporate video 

At first I thought this corporate video was a joke. It was that bad. Check out the worst corporate video below, it’s actually so bad you will want to keep watching it.

On their website, the Scotties wrote this comment about their “worst corporate video”: We had a lot of fun putting our Corporate Video together. Bruce Willis, Tom Cruise and Nicole Kidman were all not considered to have the right ‘look’ so we did it ourselves.

Based on the worst corporate video, here are some tips of what not to do in a corporate video:

Corporate videos are a direct representation of your company. So if the quality of the video is horrible, that usually means that the quality of your company is held to that standard. Every production element in this video was poorly done.

•  Camera work. It was obvious from the start that this video was shot unprofessionally. Bad camera work takes away from the audience’s attention on what is going on in the video.


•  Talent performance. The on air talent performance was horrible. It’s definitely a great idea to showcase real employees in corporate videos. But if the video just shows the talent stumbling and messing up, the audience simply loses interest in what’s being said.


• 
  Audio. The background sound was just too loud.  I could barely make out what the people in the video were trying to say. A professional audio recording is paramount.


• 
  Music. Music in corporate videos is meant to create an emotional connection and drive the video forward. The music that the Scotties choose was very odd for a car rental video, and added to make the video that much worse.


• 
  Lighting. Depending on the clip, there was either too much lighting, or not enough present. In the clips with too much lighting, it gave a little shadow on some faces. In the clips with not enough lighting, it made it harder to even see one girl.  At this point, not only does the viewer have a difficult time hearing the employee’s in the video, but they have a difficult time in making out their faces as well.


• 
  Editing. The editing job was done extremely poorly. It was very clear that the people in the video were on a green screen. If your green screen goal is to create the illusion that the subject is actually part of that scene, then your production value needs to be incorporated into every aspect including editing/composting. Which in this case, it was very clear the subjects were on a poor green screen.

The goal of this “worst corporate video” was to show the humorous side of Scotties; having good customer service. Regardless of that, if you choose to create a humorous corporate video, at least make sure the video has some good production elements, that helps get the message across.

Keywest Video Inc. -Corporate Video Blog – Worst Corporate Video

Worst Corporate Video

Keywest Corporate Video Blog- Online Videos

Keywest Corporate Video Blog- Online Videos

Kickstarter coming to Canada!

Kickstarter will be available for Canadians starting September 9^th!

The Rolling Stone calls it “Funds for the Future” and CNN is calling it “Paradigm-shifting”. What exactly is Kickstarter? Kickstarter is an online platform that helps to raise funds publicly for creative projects that need financial backing.  They raise funds for projects ranging from films, games, and music to art, design, and technology.

Since 2009, over $769 million dollars have been pledged to fund more than 47, 000 independent projects. Kickstarter’s mission is to help bring creative projects to life.

Starting September 9^th 2013, Kickstarter will finally be available to Canadians.

Kickstarter is an innovative platform, which creators could receive 100 percent of the donations pledged.

How does Kickstarter work?

Creators sign up and set a funding goal and a deadline. It works as an all or nothing: creators either reach their goal and receive all the funding pledged or don’t reach their goal and receive nothing.

This is a great platform for anyone who has an innovative project and needs further funding. But how are projects able to stand out from the thousands of other projects on Kickstarter? How do they effectively get enough pledges to reach the funding goal by the deadline?

It’s all in the creator’s video. People who view product videos are 85 % more likely to buy that product than if there is no product video at all.

Online videos are increasingly being watched more often, as much as, or even more often than watching television.  In our society today, people are infatuated with watching videos for everything. When showcasing a new product, a well done product video will surely capture the attention of consumers.  How often are people really watching online videos? And does that have an effect on businesses that don’t have a product video? Keywest went out to find the answers to these questions and more.  Check out the video below to find out more.

The most funded Kickerstarter projects all have one thing in common; they all have great videos showcasing their innovative products and services.

High quality commercials and video ads (worth thousands of dollars) have already been seen by the general public. What does this mean? After watching a poorly produced video, the conclusion is simple; Kickstarter backers will come to assume that the product is a direct reflection of the video.

Here at Keywest Video, we are professionals when it comes to producing high quality product videos. We have been producing corporate videos for over 20 years. We can help any business big or small produce a product video that will get the product noticed, and if for kickstarter, can help it achieve the funding goal it needs by the deadline.

Keywest Video Inc -Corporate Video Blog -Kickstarter coming to Canada!

 

 

Kickstarter coming to Canada!