Woman quits her job via YouTube video

Woman quits her job through an interpretive dance to a Kanye West song

And when you thought you’ve seen it all…. A 25-year-old writer Marina Shifrin, announced her resignation last Saturday by posting a video of her having a solo dance party on YouTube set to Kanye West’s song “Gone”.

Apparently there is no need for two weeks’ notice anymore; this is how you quit your job in the 21^st century.

Almost immediately the video went viral, with now 8.7 million views. The video also got the attention of major news outlets around the world.

In the video, which was filmed at 4:30 am, she dances around in the office, while on screen captions explain her reasoning behind the video and her resignation.

She claimed that the Taiwanese animation company Next Media Animation is “awesome,” and that her “boss only cares about quantity and how many views each video gets… I believe it’s more important to focus on the quality of the content.”

She says she made this video “to focus on the content instead of worrying about views.” Quite ironic how this video went viral with over 8.7 million views. Her boss should be proud.

Today, in response to Shifrin’s video, the company posted their own video in the same format, wishing Marina well and to let everyone know that “they’re hiring” .

The response video used the same locations and format as the original video, as well as showed off some of their awesome facilities they offer, like a roof top pool, to entice potential job candidates.

Her boss also had some words for her saying he wished “Marina would have applied more creativity to her daily work as she did in this video”.

This video has already inspired a parody, featuring a dancing stay-at-home mom dancing that she quits.

 

Keywest Video Inc. -Corporate Video Blog -Woman Quits her Job via YouTube goes Viral

Woman quits her job via YouTube video

Corporate Video Trends for 2013

Corporate Video has transformed over the past few years. With newer technology available today and the growing trends taking effect at a rapid rate, it’s important to keep up to date so your corporate video doesn’t look out of date.

Here are the top 5 recent Corporate Video Trends for 2013:

1. Corporate videos are becoming shorter. A few years ago, the ideal length was 3 minutes, and now the standard has changed to anywhere between 60 and 120 seconds, and that number is continuing to shrink. Why? Because the attention spans of people are shrinking. There is so much happening on the web right now that people are moving onto the next video at a faster rate.  Now, prior to watching videos, people are beginning to check out the length of the video itself. If there is another video available with an even shorter time, people will choose to watch that video instead. Mobile video viewing is also growing at a substantial rate. People on the go don’t necessarily have as much time to watch a longer video as they do while sitting at a computer.


2. Corporate videos are becoming more social. Corporate videos have teamed up with many different online social platforms (i.e. YouTube).  Corporate videos are now known as second – only to word of mouth – in its power to influence consumers on their purchasing decisions. This growing trend is an important component of marketing corporate videos, and should not be overlooked by businesses.


3. The use of animation in corporate videos are becoming more popular. Animation is not what it used to be.  It is now used to spruce up corporate videos while bringing a high quality look and feel to them. For more information, visit our blog on animation.
   


4. 
   The style of corporate video. The recent trends for style in corporate videos are slowly changing. This includes using larger sensor cameras to attain the shallow depth of field look, adding more movement, as well as masking office settings through green screens or backdrops. With this changing trend, the divide between amateur and professional corporate video has grown substantially.


5. The focus on having a good storyboard. It use to be all about having a solid script, but now storyboards are becoming a huge part of the pre-production stage. Check out our previous post about the importance of storyboards, and why they are essential when it comes to corporate videos.

Here at Keywest, we keep up-to-date with all the current corporate video trends. We know the importance of each growing trend, and strive to utilize all of them when producing our corporate videos.

Keywest Video Inc. -Corporate Video Blog -Corporate Video Trends for 2013

Corporate Video Trends for 2013

Keywest Corporate Video Blog- Online Videos

Keywest Corporate Video Blog- Online Videos

2014 Kia Soul Hamster Commercial “Totally Transformed”

There has been a total transformation, and we are not just talking about the new 2014 Kia Soul.

Kia deserves the applause with their new commercial featuring three hamsters and Lady Gaga’s new Song “Applause”.  They found a creative and humorous way to showcase their redesigned 2014 Kia Soul.

The ad, by David&Goliath, is so well produced — and so well done — that you can’t help tapping your foot to the music, even as you try to stifle the smile that so annoyingly seems to be spreading on your face.

The commercial features a training montage of the three hamsters working their furry butts off at the gym — trying to transform themselves – all the while, you see the Kia designers significantly redesigning the 2014 Soul.

Check out the video below.

What made this commercial great?

Was it because it was set to Lady Gaga’s new song? That definitely did help, but the commercial was also very artistic and creative. They weren’t afraid to appear a little silly and ridiculous. You can see they were quite serious about their training, but every once in a while you see them shaking their hips to Gaga’s song (like while preparing to dive). “Totally Transformed” wasn’t like the usual car commercial where you see a family driving in it and it bragging about all the new features of the car. It focused more on the training and transformation of the hamsters, which captured the attention of the audience (we wanted to watch the end result of the hamsters) and got to see that their transformation was like the transformation of the new 2014 Kia Soul—which has been significantly redesigned.

At the end of the commercial we see the three hamsters get out of a totally new and sleek 2014 Kia Soul, looking completely transformed and redesigned themselves just like their new ride.

I didn’t even really like Lady Gaga’s new song “Applause” until after watching this commercial.

Keywest Video Inc. -Corporate Video Blog -2014 Kia Soul Commerical Totally Transformed

2014 Kia Soul Hamster Commercial “Totally Transformed”

Camp Gyno Video- A Breakthrough

Camp Gyno Video –A Breakthrough in Tampon Advertising

Tampon Commercial goes Viral

 “Its like Santa for your vagina…” and with those words and more, the video ad The Camp Gyno became one of the most popular tampon ads in history, with over 5 million YouTube views in just over a week. Why? Check out the video below.

 

This Tampon video is a first of its kind: its real, inventive and downright funny.

It differs from the conventional tampon commercials that usually feature a model type looking girl twirling around in a white dress on a beach.

This video is not like any tampon commercial out there. Period. In a comedic way, it tells a coming of age story to young girls. Which most girls can actually relate too.

Its been called the “funniest period commercial ever” by ABC News.

Tampon Ad Industry is forever changed

The Camp Gyno video has definitely changed the tampon ad industry as we know it.

This video brings to light that yes, girls do get their period, and that they shouldn’t be embarrassed by it. It shows tweens suffering with the excruciating monthly cramps –which has never been showed before in a tampon commercial.

And it’s about time to finally see a commercial that does not censor that.

And Because of this 1.47 mins video, it has put the unheard of company Hello Flo on the radar.

If you are a small business or large corporation looking to create a one of a kind video to market your business, look no further. Here at Keywest, we have been producing videos for over 20 years.

So, after watching this video, would you order a starter kit from www.helloflo.com for yourself, or someone you know? Or would you just rather make that drive down the street to your local store?

Key West Video Inc. – Corporate Video Blog – Camp Gyno

Camp Gyno Video- A Breakthrough