Corwhin Tool: Case Study

Corwhin Tool & Manufacturing approached Keywest Video to create an informative and visually appealing video which they could utilize at trade shows. The result is a video that will captivate the attention of passersby, and paint a picture of the company that will entice and draw new customers in.

When deciding on what direction this #Video should go in the initial meeting with the Corwhin Tool team, they had expressed the need for a video that would be able to tell a story simply through visuals. The sales team at #Corwhin were utilizing a powerpoint presentation with images of their products embedded within it, in order to highlight what their company does for potential clients at #TradeShows. So they were interested in a video that could replace their current offering, in order to attract new clients to their booth.

After that meeting and subsequent site survey, the Keywest producers put together a shot list that captured the essence not only of the company’s products and services, but their additional and very beneficial offerings. Things such as custom engineered solutions, delivery services, rush orders, as well as their diverse staff and specialty equipment were all highlighted.

The completed project is a video which does exactly as it is supposed to. With just enough content to not bore or overwhelm, but just enough to get a good sense of the company and their offerings, it is a wonderful description of their company.

Take a look at Corwhin Tool’s new #PromotionalVideo.

Corwhin Tool & Manufacturing is also in the process of revamping their website. Once complete, they have the intention of re-working this video in order to promote their services with this great spot. Some adjustments would be made in order to tailor the video for an online audience, including cutting down the length to a shorter 1.5 – 2 minutes, as well as adding a voice-over to aid with the flow of the video.

Keywest is very glad to have been able to work on this project and we look forward to continuing our relationship with the Corwhin team.

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Corwhin Tool: Case Study

Personal Training: Way2Fit

Personal Training Promotional Video: Way2Fit

Challenge:

Keywest Video was contacted by personal trainer Renaldo Gairy to create a promotional video for himself as well as his website www.way2fit.com. The goal of the video was to provide Renaldo with a dynamic and interesting video that showcases his talents at personal training, thus promoting his company Way2Fit in the process.

Solution:

The final product was not only an excellent depiction of Renaldo’s personal training abilities and fitness knowledge, but also an indication of his personality and success rate with his clients.

The video begins with a combination of dynamic music and close-ups of Renaldo’s clients training using a variety of equipment in the gym. Not wanting to lose the viewer’s interest, we made sure to include varied shots and angles of clients, equipment, and Renaldo.

Renaldo then goes on to speak about his abilities and strengths as a personal trainer, outlining his skills to train for weight gain, weight loss, increasing cardio, and his specialty – bodybuilding. We intercut this information with footage of his clients training in order to keep the video interesting and not merely “a bunch of talking heads”.

Throughout the video, the viewer sees a great deal of b-roll as Renaldo trains his clients in addition to 3 key testimonials from 3 of Renaldo’s clients. These testimonials not only help to verify Renaldo’s abilities as a personal trainer, but they also showcase the various training types that he is capable of as each personal is striving for different results. Jeffry is transforming his body in order to achieve a more body-building like physique, Bianca is trying to gain more definition and muscle, and Andrew is looking for a more challenging workout than ever before.

The testimonials coupled with the dynamic b-roll and interview with Renaldo made for a unique and interesting video. By incorporating different elements and constantly shifting the viewer’s attention, we were able to create a captivating video that not only promoted Renaldo and his company, but is also enjoyable to watch.

Keywest Video – Corporate Video Blog – Personal Training: Way2Fit

Personal Training: Way2Fit

Keywest Corporate Video Blog- Online Videos

Keywest Corporate Video Blog- Online Videos