Google Analytics: Innovative Marketing

Google Analytics has recently created a humorous marketing campaign to raise awareness about the online shopping experience.

The series of videos illustrates what a consumer’s everyday shopping experience in real life would look like if it were handled in the same way that we shop online. #GoogleAnalytics created the innovative campaign in order to illustrate to businesses exactly where they were losing/deterring their very own customers within the online shopping experience. The campaign is designed to help businesses realize that their website and digital marketing may not be up to par, thereby costing them greatly in the long run.

Google Analytics

Google Analytics came up with an innovative and especially humorous way to demonstrate exactly how missteps on the digital shelf would play out in real-life scenarios. The campaign not only clearly illustrates the errors being made, it also entertains the viewers by depicting highly relatable scenarios that almost all of us have been a part of. Take a look at the three videos below.

Optimizing your website’s landing page is key since you always want to make sure that your ad text leads to a matching page. Google Analytics suggests that many consumers are being led astray by other pages or products when searching for what they want. Ultimately, they’ll end up not finding what it is they came for and leave your site completely. In this video, Nick is distracted by other (unrelated) products on his quest for olives, only to find out that the olives weren’t even where he thought they’d be in the first place.

Shopping online is meant to be easy. Find out where your customers are being led astray.

Optimizing your website’s search functionality can be especially helpful when customers are looking for a specific product or service. Google Analytics suggests that it is important to categorize your products accordingly so that consumers are able to find what they are looking for quickly, easily, and in a logical manner. In this video, Oli is forced to jump through hoops in his search for semi-skimmed milk only to find out that he should have been searching for “milk, semi-skimmed” to avoid all of the hassle.

Shopping online is meant to be easy. Discover what your customers are looking for.

When optimizing a website where purchases are made, it is important to find out when it is your customers are “checking out” – not in the literal sense, but more in terms of where are your customers getting fed up and leaving your site. Google Analytics helps you understand your website flow process and identifies ways in which to better optimize your customer’s buying process.

Shopping online is meant to be easy. Find out where your customers are checking out.

Tell Keywest what you thought of the Google Analytics in Real Life campaign.

Key West Video Inc. — Corporate Video Production Toronto

Google Analytics: Innovative Marketing

Personal Training: Way2Fit

Personal Training Promotional Video: Way2Fit

Challenge:

Keywest Video was contacted by personal trainer Renaldo Gairy to create a promotional video for himself as well as his website www.way2fit.com. The goal of the video was to provide Renaldo with a dynamic and interesting video that showcases his talents at personal training, thus promoting his company Way2Fit in the process.

Solution:

The final product was not only an excellent depiction of Renaldo’s personal training abilities and fitness knowledge, but also an indication of his personality and success rate with his clients.

The video begins with a combination of dynamic music and close-ups of Renaldo’s clients training using a variety of equipment in the gym. Not wanting to lose the viewer’s interest, we made sure to include varied shots and angles of clients, equipment, and Renaldo.

Renaldo then goes on to speak about his abilities and strengths as a personal trainer, outlining his skills to train for weight gain, weight loss, increasing cardio, and his specialty – bodybuilding. We intercut this information with footage of his clients training in order to keep the video interesting and not merely “a bunch of talking heads”.

Throughout the video, the viewer sees a great deal of b-roll as Renaldo trains his clients in addition to 3 key testimonials from 3 of Renaldo’s clients. These testimonials not only help to verify Renaldo’s abilities as a personal trainer, but they also showcase the various training types that he is capable of as each personal is striving for different results. Jeffry is transforming his body in order to achieve a more body-building like physique, Bianca is trying to gain more definition and muscle, and Andrew is looking for a more challenging workout than ever before.

The testimonials coupled with the dynamic b-roll and interview with Renaldo made for a unique and interesting video. By incorporating different elements and constantly shifting the viewer’s attention, we were able to create a captivating video that not only promoted Renaldo and his company, but is also enjoyable to watch.

Keywest Video – Corporate Video Blog – Personal Training: Way2Fit

Personal Training: Way2Fit