Living with Lag Experiment

Living with Lag is an experiment conducted to illustrate the fact that we wouldn’t accept internet lag offline, so why would we accept it online?

Living with Lag

The unique experiment was performed Swedish network provider UmeNet that filmed what was happening in front of their subjects with a webcam hooked to a Raspberry Pi computer and then intentionally staggered the video replay of whatever happened before displaying it to users through an Oculus Rift virtual reality headset. The rig also comes equipped with noise-cancelling headphones, which makes it pretty difficult to receive some audible assistance while you’re fumbling around 3 seconds behind everybody else.

Living with Lag has the subjects perform everyday tasks while wearing the headset and experiencing some type of lag. The minimum lag is 1/3 of a second, while the most frustrating delay is around the 3-second mark. The footage was pretty hilarious, to say the least.

Outsider’s Perspective

Subject’s Perspective

So why did UmeNet conduct the Living with Lag experiment? Advertising of course. The company provides fiber broadband that offers up to 1000 Mbit/s. They used four volunteers to illustrate the internet’s biggest disturbance in real life – lag. By revealing the frustrations associated with real-life lag, the company hopes that you will turn to them for a lag-free experience of course.

Though the results of a ping pong match where one person is living with lag aren’t surprising, it’s still amusing to watch him try to compete — or even attempt to pick the ball up off the floor after he misses a swing. Similarly, watching a girl dance out of step with her peers is infinitely more amusing when it’s because she’s lagged, rather than because she’s rhythmically challenged. Even making pancakes becomes a quest when you realize the measuring cup fills before you can actually see it fill.
www.geek.com

What did you think of #LivingWithLag?

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Living with Lag Experiment

Interactive Marketing: Pepsi Max

Pepsi Max has a great new innovative marketing campaign that utilizes interactive bus shelters to not only entertain and shock patrons, but also promote their brand.

Marketing agency AMV BBDO created an interactive campaign for Pepsi that turns regular bus shelters into the thrill of a lifetime. Those waiting for a ride on London’s busy New Oxford Street believe they are surrounded by simple glass panes — until all around them unbelievable events unfold: flying saucers approach the earth, meteors hit, a giant octopus emerges from underground and a man comes drifting by suspended from a bouquet of balloons. The shelters are outfitted with hidden interactive digital technology that displays a live feed (on what looks like a glass pane) with footage that is overlaid with graphics that lead commuters to believe that they are part of outrageous scenarios. The feed tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.

Interactive Marketing: Pepsi Max

Almost all participants are genuinely shocked by the events, many left speechless, and others of course snapping away vigorously using their smartphone cameras. But once they go beyond the bus stop, they are left amused and entertained by the concept. Best of all, when they breach the other side of the interactive bus stop, they are face to face with a giant Pepsi Max: Unbelievable poster.

Take a look below:

Rachel Holmes, senior marketing manager at PepsiCo UK said, “It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative.”

By the way: What does this #InteractiveMarkting campaign have to do with the #PepsiMax brand? The premise that with no sugar and no calories, Pepsi Max is “unbelievable.”

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Interactive Marketing: Pepsi Max

Lowe’s “Fix in Six” Campaign

Lowe’s, the second largest home improvement retailer in the world, uses Vine videos to offer tips to its consumers.

Lowe’s “Fix in Six” campaign uses social media network #Vine to offer consumers new ways to improve their lives and homes in as little as six seconds. Now, we know we’re a bit late on this one – it’s been around for almost a year – but it’s almost too good not to share. Each video shares an interesting and innovative #HomeImprovement tip in just six seconds.

Lowe’s Fix in Six – Avoid Bent Paintbrushes with Binder Clips

Take a look at how you can fix a stripped screw with a rubber band:

Here’s what advertising agency BBDO had to say about their ingenious “Fix in Six” campaign:

These entertainingly useful videos helped users think differently about improving little things in their daily life. Initially, we produced a dozen stop-motion Vine videos that paid off this strategy.

We knew that Twitter was the primary vehicle for driving engagement around Vine videos. While a lot of Twitter advertising is uninspired and product-focused, we considered this an opportunity to promote content consistent with what users enjoy seeing in their Twitter streams.

By targeting the individuals we deemed most likely to benefit from (and enjoy) our six-second tips, we seeded the Vine videos into the Twitter community in a way that felt less like advertising, and more like sharing interesting content. And based on the audience’s response, that’s exactly how it was interpreted.

BBDO Advertising Agency

Lowe’s appeared to be the first company to use a social media platform in a useful manner. We’re all too accustomed to viewing trivial content on these social networks, but how often do we actually view something useful that we can employ in our everyday lives?

Interested in more home improvement tips? Take a look at Lowe’s tumblr account – it’s got page after page of home improvement goodness!

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Lowe’s “Fix in Six” Campaign

Google Analytics: Innovative Marketing

Google Analytics has recently created a humorous marketing campaign to raise awareness about the online shopping experience.

The series of videos illustrates what a consumer’s everyday shopping experience in real life would look like if it were handled in the same way that we shop online. #GoogleAnalytics created the innovative campaign in order to illustrate to businesses exactly where they were losing/deterring their very own customers within the online shopping experience. The campaign is designed to help businesses realize that their website and digital marketing may not be up to par, thereby costing them greatly in the long run.

Google Analytics

Google Analytics came up with an innovative and especially humorous way to demonstrate exactly how missteps on the digital shelf would play out in real-life scenarios. The campaign not only clearly illustrates the errors being made, it also entertains the viewers by depicting highly relatable scenarios that almost all of us have been a part of. Take a look at the three videos below.

Optimizing your website’s landing page is key since you always want to make sure that your ad text leads to a matching page. Google Analytics suggests that many consumers are being led astray by other pages or products when searching for what they want. Ultimately, they’ll end up not finding what it is they came for and leave your site completely. In this video, Nick is distracted by other (unrelated) products on his quest for olives, only to find out that the olives weren’t even where he thought they’d be in the first place.

Shopping online is meant to be easy. Find out where your customers are being led astray.

Optimizing your website’s search functionality can be especially helpful when customers are looking for a specific product or service. Google Analytics suggests that it is important to categorize your products accordingly so that consumers are able to find what they are looking for quickly, easily, and in a logical manner. In this video, Oli is forced to jump through hoops in his search for semi-skimmed milk only to find out that he should have been searching for “milk, semi-skimmed” to avoid all of the hassle.

Shopping online is meant to be easy. Discover what your customers are looking for.

When optimizing a website where purchases are made, it is important to find out when it is your customers are “checking out” – not in the literal sense, but more in terms of where are your customers getting fed up and leaving your site. Google Analytics helps you understand your website flow process and identifies ways in which to better optimize your customer’s buying process.

Shopping online is meant to be easy. Find out where your customers are checking out.

Tell Keywest what you thought of the Google Analytics in Real Life campaign.

Key West Video Inc. — Corporate Video Production Toronto

Google Analytics: Innovative Marketing

Ajax Social Wipes Online Marketing

Ajax Social Wipes: combining social media and cleaning products to create a unique, interesting, and useful online advertising campaign.

We all know how it feels to be bombarded by spam in our e-mail and as the years have gone by, spam has slowly weaseled its way into our social media accounts. Users are constantly faced with unwanted likes, posts, and other spam… Ajax Social Wipes offers an online tool that provides users with a way to “Spring Clean” their Facebook and Twitter accounts “with one easy wipe”.

Ajax Social Wipes

How does it work? First, you need to visit http://ajaxsocialwipes.com/ and connect your Facebook or Twitter account to the online tool. The tool then automatically rounds up all the pages or profiles that people have “liked” or “followed” for “spring cleaning”. On Facebook, it aggregates all of your likes onto one page, and lets you search through them or view them by category. You can choose to unlike one or two pages, but you can also select a whole bunch and unlike them all at once. For Twitter, it deletes unwanted spam you’ve come to follow, and cleans up your feed to only regular and existing human beings.

Damian Facciolo, marketing manager at Colgate Palmolive sums up the campaign:

Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer.

Ajax Social Wipes is a prime example of innovative online advertising and marketing. Unique campaigns like these garner a great deal of attention because they are not only interesting, but useful to audiences as well. What do you think of the campaign? Let Keywest know your thoughts!

Key West Video Inc. — Corporate Video Production Toronto

 

Ajax Social Wipes Online Marketing