Using Video in Social Media

Social media marketing is largely dependent upon visual content. By incorporating a visual, be it an image or video, you are more likely to increase exposure, thereby resulting in a click, and hopefully a conversion.

Incorporate video into your social media marketing campaign to increase exposure.

By 2017, video will account for 69% of all consumer internet traffic. Video-on-demand traffic alone will have almost trebled. Since online video is naturally and rapidly becoming a first choice for people to satisfy their information and entertainment needs, it can be an essential tool for your business’ internet marketing strategy.

“It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.”

— The Guardian

Being that video production is an investment, you’ll want to maximize your return on your investment (as you would any other). The best way to increase your return on investment in this instance is to promote your video using social media and gain as much exposure (and conversions) as possible. By utilizing the plethora of social media platforms out there, it is easier than ever to reach your target audience and give them the information they’re looking for – all with a few clicks.

As a business owner, it is important to find out which social media platforms your target audience frequents the most. If your target market is spending most of their time on platforms such as Vine or Instagram for example, you’ll want to create much shorter videos – between 6 and 15 seconds – to accommodate the restraints of these platforms. If your target audience is more likely to be seen sharing posts on Facebook, LinkedIn, or Twitter, you could consider creating a slightly longer video that people are likely to share with their friends/followers.

Are you interested in creating video for your social media marketing needs? Contact Keywest today!

Using Video in Social Media

Ajax Social Wipes Online Marketing

Ajax Social Wipes: combining social media and cleaning products to create a unique, interesting, and useful online advertising campaign.

We all know how it feels to be bombarded by spam in our e-mail and as the years have gone by, spam has slowly weaseled its way into our social media accounts. Users are constantly faced with unwanted likes, posts, and other spam… Ajax Social Wipes offers an online tool that provides users with a way to “Spring Clean” their Facebook and Twitter accounts “with one easy wipe”.

Ajax Social Wipes

How does it work? First, you need to visit http://ajaxsocialwipes.com/ and connect your Facebook or Twitter account to the online tool. The tool then automatically rounds up all the pages or profiles that people have “liked” or “followed” for “spring cleaning”. On Facebook, it aggregates all of your likes onto one page, and lets you search through them or view them by category. You can choose to unlike one or two pages, but you can also select a whole bunch and unlike them all at once. For Twitter, it deletes unwanted spam you’ve come to follow, and cleans up your feed to only regular and existing human beings.

Damian Facciolo, marketing manager at Colgate Palmolive sums up the campaign:

Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer.

Ajax Social Wipes is a prime example of innovative online advertising and marketing. Unique campaigns like these garner a great deal of attention because they are not only interesting, but useful to audiences as well. What do you think of the campaign? Let Keywest know your thoughts!

Key West Video Inc. — Corporate Video Production Toronto

 

Ajax Social Wipes Online Marketing

Vine and Instagram for Small Business Marketing

Social media tools like Vine and Instagram allow you to upload short video clips and share them with the world. Learn how Vine and Instagram can help your small business by sharing creative video clips that are short, sweet, and to the point.

First, you’ll need to get up to speed. Although these apps do pretty much the same thing, there are a few differences:

The Basics

• It is important to create these videos and share them with your client base because, even if they aren’t particularly related to some aspect of your business, you’re still putting something out there. People enjoy watching videos as they have a more personal, informal, and fun side than the typical content that businesses have on their social media sites. These videos allow you to showcase a lighthearted side of your business and garner personal connections with your customers. When people feel personally connected to a brand, they’re more likely to follow, like, and friend your business.


• Instagram and Vine can actually help you with little to no effort on your part. Since they’re both about sharing, commenting, and liking, your clients actually end up doing most of the work. These apps encourage your client to do your marketing for you, especially if you’re a visual-based company because they’re the ones spreading the content for you. Whatever you post on these sites gets passed around by your customer, ultimately expanding your client base.


• Hashtags are your best friend. If you hashtag correctly, you can drive the right type of clientele to your page. These hashtags can also facilitate direct sales (in the case of businesses selling products) as they allow you to communicate immediately (once you receive a notification) with the customers, and interact on a personal level.

What types of videos can I make?

• You can create videos to preview your products and/or services. You may choose to create interest with a sneak peek of an upcoming product or service, or showcase it in its entirety. Depending on how efficient your video-making skills are, a short snippet may be the way to go.


• Create comparisons of products. Use the stop motion features on the apps to help create videos that create comparisons between two products. Now you can show your audience how your product compares in a quick video.


• Make mini commercials. You may not have the budget to hire a production team and create the grand commercial of your dreams… but you’ve got a phone and an imagination. Why not make mini commercials for your product or service? If you take the time to plan and execute something worth watching, your customers will show their appreciation by passing it on to others.


• Use videos as announcement tools. Need to spread the word about an upcoming sale or contest? Make a quick and exciting announcement video to spread the word like wildfire. Don’t forget to add all the appropriate hashtags to maximize exposure.


• Customer testimonials. These are probably the most valuable little videos you can make to help your business. People want to know what other people think of you – so why not show them in a mini testimonial? Show your customers that others are proud clients of yours and willing to tell the world about your business.


• Company profile snippets. Again, get a little personal with your customers. Show them a mini tour of your facilities, impromptu interviews with your staff, demonstrations of your services, etc.


• Sometimes, you don’t even have to post a video that’s related to your business; just a cool and interesting clip will still get you the attention you need. Check out this cool video: https://vine.co/v/blrW6wMzEpa
  

What do you think of social media sites like Vine and Instagram? Have you ever used them to promote your business? Tell us about your experience in the comments below!

Vine and Instagram for Small Business Marketing