Friday, October 30, 2015

How to Weather the Storm: Preparing for Winter Shoots

As House of Stark so adequately puts it, winter is coming. So be prepared.

It’s no secret that #Canada has what some might call “extreme” cold #winter #temperatures. We, the North, (see what we did there?) have been the butt of the world’s winter jokes for decades. #Snowstorms. Moose. Maple Syrup. Beavers. And Tim Horton’s. Not to mention Ontario’s crippling ice storm two years back.  These are, what we’ve been told, make up our Canadian identity. So it would come naturally that we would have adjusted by now, right?

Many Canadians opt for weathering the storms – literally. We can’t count how many times we’ve seen individuals outside in shorts during below zero #weather. Though admirable, it does lead one to wonder: have we, as a nation, truly evolved to become immune to the #cold? Or are we just old-fashioned crazy?

For Canadian media professionals, our #weather forces us to take extra precautions to ensure our #equipment stays safe. Unlike our mutant body temperatures that might keep us hot-blooded during the winter season, our equipment is simply not as sturdy.How to Weather the Storm: Preparing for Canadian Shoots

Whether you’re on-air talent, camera-operator or production assistant, here are some things to keep in mind while you happily trudge through the snow for the next 6 months.

Pay attention to your camera specificities.

Most camera manufacturers have some sort of specification for the lowest operable temperatures. This is essential when filming in remote areas with below freezing weather. Of course, depending on the type of camera you own, operability may vary.

Another reason why camera model matters is because modern day cameras don’t need much internal lubrication as older models.

Keeping cameras warm is essential for outdoor winter-weather shoots. Though digital cameras are efficient and may generate less heat than older cameras, it’s imperative to keep them warm in a pocket or camera bag outside of the ambient temperature. This is not to say that your camera should be shoved into an overcoat with high body heat; a quick transition from hot to cold could cause condensation in the lens. Instead, try to keep your camera a moderate temperature and let it gradually adjust to its surroundings before shooting. Some recommend the plastic bag method.

The same can be applied to your SD card. It’s a well known fact that electronics and moisture of any sort don’t go very well. You wouldn’t want to lose precious footage from an SD card ruined by condensation.

How to Weather the Storm: Preparing for Winter Shoots

One of the third most important things to take note of is your battery supply. A 10 degree drop in weather can half your battery life. Make sure to pack extras.

Be mindful when opening plastics. In cold weather, plastic tends to harden, making it difficult to open. Battery compartments are especially vulnerable and prone to accidental damage.

Some photographers note that hand warmers are an ideal way to keep your equipment safe. Since they are meant to adjust to your body’s natural hand temperature, they are just warm enough to keep batteries intact.

What are some other ways to protect your camera gear in the winter? Comment below!

 

The post How to Weather the Storm: Preparing for Winter Shoots appeared first on Corporate Video Blog.

Wednesday, October 28, 2015

Why this Mercedes-Benz Corporate Video is Winning

In true avant-garde fashion, automotive company Daimler produced “Spirit, Passion & Performance”, a corporate video for Mercedes-Benz that earned itself a Golden Dolphin Award at Cannes.

There are reasons why #Mercedes-Benz is one of the most innovative automotive manufacturers in the world. Unsurprisingly, they’re not afraid to demonstrate why:

This #corporate #video shows what it’s really like to work for Mercedes-Benz, from the bottom up. Taking a well-rounded approach, Daimler takes us around the world to get the true gist of the company’s #diversity.

Each group of workers has their own unique part to play in the automotive #creation. They also tell their own stories.

Perhaps what is so enjoyable is how, despite the differences, all Mercedes-Benz employees come together to share a common goal: pushing a stellar #product.

Why this Mercedes-Benz Corporate Video is Winning

While most corporate companies will use videos to better explain or promote their product, this video focuses on the people behind the wheel. From the mechanics to the brand reps, we get a sense of each employee’s work #environment.

In a series of fast-paced shots, we are quickly drawn in. But perhaps what keeps us glued are all the cool things we don’t usually get to see in other car #promos. A lot of car #companies might show the manufacturing of their automotive parts, but not all will showcase their affiliates. In a quick series of shots and voiceovers, Mercedes-Benz brilliantly, yet subtly, makes an ode to the 2014 FIFA World Cup.

Why this Mercedes-Benz Corporate Video is Winning

Mercedes-Benz also shows off its wide car selection. We get just as excited over the huge trucks as we do for the small race cars on the tracks. The video also strays away from the generic list of #buzzwords most companies loosely use, and instead demonstrates it with powerful statements and gripping footage.

Innovation? Just look at their new emissions-free model.

Diversity? Take a look at their employees.

Success? Check out their track record.

Not convinced? Watch it again.

The post Why this Mercedes-Benz Corporate Video is Winning appeared first on Corporate Video Blog.

Monday, October 26, 2015

The Hills Are Alive With the Sound of…Story

We often downplay the importance of #sound when we tell #stories. In any #visual #media platform, be it #film, #television, or even presentation, sound plays an essential role in determining the overall #tone of a piece of work.

Our minds are stimulated by the various senses. Sound, in particular, has the unique ability to evoke emotion, release stress chemicals, and create new development pathways in the brain. According to the National Institutes of Health, music particularly affects our prefrontal cortex. This is the part of the brain that controls the link between sound, memories and emotion.

#Disney realized this early on, tugging on our emotional strings in the first 4 minutes of their 2009 movie, Up.

In #corporate #video #production, sometimes #dialogue isn’t necessary. Though masterfully crafted shots are critical to video (duh!), it’s equally important to choose the right sound bites, #audio clips and sound #effects when telling a story.

And sometimes sound is the only thing you need. We have the unique ability to familiarize certain sounds with particular experiences or nostalgic memories. Sound helps us lay the perfect groundwork for our minds to build on.

Media students are sometimes asked to create sound stories. These are completely auditory experience devoid of visuals. They augment our ability to create our own interpretations. We are able to pinpoint plots by recognizable noises and audible reactions.

The Hills Are Alive With the Sound of...Story?

 

Another form of sound storytelling is soundscaping. Soundscaping combines a plethora of sounds to create an immersive audible environment. Acoustic ecologists use sounds from natural landscapes (e.g. animals, weather etc.) and layers them with sounds comprised by humans through sound design and musical composition.

Here at Key West Video, we provide exceptional sound quality services to accompany your video.

Like this post? Comment or Share below!

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Wednesday, October 21, 2015

And the #Dancing continues. #Tuurnt #App #Party #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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Shooting a #PromoVideo for a new #App called #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto

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And the #Dancing continues. #Tuurnt #App #Party #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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Shooting a #PromoVideo for a new #App called #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto

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And the #Dancing continues. #Tuurnt #App #Party #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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Shooting a #PromoVideo for a new #App called #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto

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Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI


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The post Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto #Ronin #DJI appeared first on Corporate Video Blog.

Shooting a #PromoVideo for a new #App called #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto

The post Shooting a #PromoVideo for a new #App called #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto appeared first on Corporate Video Blog.

Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B

The post Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B appeared first on Corporate Video Blog.

Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B

The post Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B appeared first on Corporate Video Blog.

Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto


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The post Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto appeared first on Corporate Video Blog.

Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B

The post Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B appeared first on Corporate Video Blog.

Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto


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The post Some #Party #Dancing for a #PromoVideo for a new #App #Tuurnt. #VideoProduction #CorporateVideo #B2B #Toronto appeared first on Corporate Video Blog.

Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B

The post Here’s a #VideoStill from our week long shoot with #CLLC that went from #Toronto to #NiagaraFalls to #Halifax. #VideoProduction #CorporateVideo #B2B appeared first on Corporate Video Blog.