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Tuesday, November 29, 2016
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Friday, November 4, 2016
Have a great weekend! #Toronto #VideoProduction #CorporateVideo #LongExposure #Photography #IGMood #PicOfTheDay #Coffee #Tripod #InstaGood
Things To Remember When Shooting Your Corporate Video Abroad
Thinking of shooting abroad? Don’t forget to be cautious when stepping into uncharted territory.
Whenever anyone travels abroad, it’s always to be mindful of where you’re going and how you can make your trip as smooth as possible.
When it comes to shooting corporate videography/photography abroad, the perimeters become even more strict.
Shooting abroad means doing ample research on the intended place to shoot. Understanding the cultural, political and even literal climate of the country or region is especially essential for shooting a video production abroad. Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:
Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:
1. Legalities
Photo credit: eflon via Foter.com / CC BY
Pay attention to a country or region’s law when it comes to shooting video or photography in public. The last thing you want is to have your equipment taken away by local authorities because you failed to look at privacy laws prohibiting public shooting. Instead, do a bit of research on the country to find out if open photography is acceptable.
2. Climate
Photo credit: NASA Goddard Photo and Video via Foter.com / CC BY
In a previous post, we highlighted how temperate can affect video camera equipment. Stark dips or hikes in extreme temperatures can take a serious toll on your camera. Be sure to understand how to keep your equipment safe in extreme weather.
3. Safety
Photo credit: Mark Fischer via Foter.com / CC BY-SA
A bit of an obvious, but keeping your equipment safe while you travel is probably the most overlooked precaution of them all. Finding somewhere safe to store your equipment is of the utmost importance. Whether it is in a safe or tucked away in a locker, we’d still recommend keeping the most expensive bits of equipment with you at all times. Consistently backing up content onto multiple external hard drives (and then storing them in separate areas) is also another way to ensure the safety of your footage.
Here at Key West Video, we aren’t afraid to travel to get the right corporate video. For more information on the services we provide, visit our website today!
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The post Things To Remember When Shooting Your Corporate Video Abroad appeared first on Corporate Video Blog.
Thursday, November 3, 2016
What Role Does Corporate Video Play in Making A Brand Memorable?
Ever wondered why some of your favourite brands have managed to stay so memorable over the years? Here we took a look at the role corporate video plays in creating strong content.
We all have that one memorable TV commercial that’s stayed with us over the years. Whether it’s Kellogg’s Cornflakes or Honey Nut Cheerios, we’ve all fallen victim at least once to the seductive show tunes and radio jingles.
Photo credit: benjaflynn via Foter.com / CC BY
But what about corporate video?
Forget social media; before the Internet became the essential part of society that it is today, there was this thing called the television. On this static box, it played images shared over an antenna that displayed on a televisual screen.
Between regularly programmed television shows, there were these things called “commercials” whose sole purpose was to advertise products to viewers before tuning back into their shows. Before video marketing became what it is today, many brands relied on TV advertisements/marketing as the print ad culture (through newspapers, specifically) began to decline.
And thus, the TV broadcast video commercial was born. In the 1940s. With Mr. Potato Head. Except with actual potatoes:
Now, in 2016, we’ve come a long way in our visual marketing. From video billboard ads to online social media marketing campaigns, we’ve progressed far away from traditional TV formats. And yet for some reason, we still find ourselves being lured back to programmed television.
What is it about television that keeps us coming back to this platform?
Well, to understand brand marketing in television, we must first look at it for what it is.
Some of our most memorable ads have been a thorough balance of ethos, pathos, and logos. They strengthen their credibility as either a reliable service or functional product by demonstrating the product/service in use. Often times, they include a story to appeal to our emotions (or “tug on our heartstrings”, if you will). They also appeal to our logic as being a sensible service/product to have in our everyday lives.
The best corporate videos are the ones that can seamlessly convey this without preaching it from the mountaintops. A strong corporate video will identify the weaknesses in the way a brand represents itself and play up its strengths. It will capture the essence of the brand and understand how to reach its target demographic.
Here at Key West Video, we specialize in establishing brands through corporate video and visual storytelling. For more information on the services we provide, visit our website.
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The post What Role Does Corporate Video Play in Making A Brand Memorable? appeared first on Corporate Video Blog.
Tuesday, November 1, 2016
How Brands Can Benefit From Corporate Video Broadcast Commercials
Ever considered marketing your brand through TV broadcast commercials?
Of course, you have. You’re surrounded by commercials every day.
Photo credit: tashalutek via Foter.com / CC BY-NC
Whether it’s listening to them in your car on the radio, in between podcasts, on TV, or even on YouTube, at some point you’ve been advertised to whether you like it or not.
But what makes all the difference is the platform. While most advertisers are slowly moving away from traditional television, many still find that consumers are still more attracted to visuals just like before. This means that that particular 30-second spot ad might necessarily garner the same attention for a radio ad. It may not even be strong enough for a social media campaign. But it can do well as a standalone video.
That’s where we come in.
As a company with over 20 years of experience in corporate video alone, we take it upon ourselves to understand our clients’ needs. It’s no secret that many large corporations/big-paying companies shell out hundreds of thousands (and sometimes millions) of dollars for TV time. A strong video with the right message and enough audience can leave an invaluable long-lasting impression in the minds of millions.
But what about the little guys?
We’ve also found that there is a growing niche for smaller, start-up brands who are looking to make a name for themselves in the market to fill. One of the best ways to create a name for yourself is to create something authentic and true to who you are. People tend to gravitate towards honesty (which bolsters credibility) just as much as functionality.
Take, for example, the infamous scene in Mad Men’s pilot episode. Don Draper, one of the top ad executives in Manhattan, saves a Lucky Strikes campaign just after the FTC ban on stating cigarettes are good for your health:
Smart corporate companies in competitive markets differentiate themselves by selling their truth in order to build and maintain their customers. Corporate video that reflects that only bolsters their image.
Imagine if corporate video were as big as it is today in the 1950s (aka the ‘Consumer Age’). Companies both big and small would be competing to find out how they can sell their brand to make their customers happy through corporate video commercials. Corporate video would be geared towards a sense of satisfaction. Commercials would be based on how it would make its customers feel, versus how logical the product/service actually was for them.
Now, audiences require more. Commercials, though they can tug on our heartstrings, must reach us in ways that will make sense. Corporate video commercials give both large and small brands the opportunity to separate themselves from the pack, reach larger audiences, and build a narrative around their brand.
When you think about it, there’s no reason to not choose video commercials.
For more information about the services we provide, visit our website today.
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The post How Brands Can Benefit From Corporate Video Broadcast Commercials appeared first on Corporate Video Blog.
Friday, October 28, 2016
The Relationship Between Corporate Video and Industry Specific Video
Contrary to popular opinion, corporate video and industry specific video are not the same.
While corporate video is an umbrella term for literally all sorts of video pertaining to a corporation, company, brand, or professional entity, an industry-specific video is used particularly for a certain area of the public or private sector.
Photo credit: ffela via Foter.com / CC BY-NC-SA
We’ve shot a wide range of industry-specific corporate videos over the years. From real estate to food to interior design, we’ve worked side-by-side with our clients to create informative videos that show audiences the ins and outs of that particular job sector.
Strong industry videos typically feature one key subject who is knowledgeable of the job, culture, and climate. He or she is usually filmed while in action. A lot of these sorts of videos (especially service videos) feature a series fo close-ups to give audiences a real sense what it’s like to do that particular type of work.
Take, for example, this corporate video we’ve done in the past for a restaurant. We showcase the work both behind and in front of the kitchen, the culture of happy customers and workers, and put the food on display. We’ve also featured workers and customers, having them state their experiences as both a customer and cook or waiter/waitress.
This isn’t too far off from corporate video itself. Often, corporate video will also highlight the culture, corporate landscape, and show employees doing the job itself. But it’s also an umbrella term that can be used for corporate interviews, company addresses, and video marketing. It’s safe to say that industry-specific video does fall under corporate video, but it is a lot less varying in degree.
Here at Key West Video, we specialize in a wide range of video production. Whether you’re in search of a production company that shoots industry-specific video or more generic corporate video, we do it all. Contact us for a quote today!
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The post The Relationship Between Corporate Video and Industry Specific Video appeared first on Corporate Video Blog.
Wednesday, October 26, 2016
Thinking of Making An Advisory Video? Try These Video Techniques
If you’ve reached the point the point where you’re ready to take your brand to the next level, you’ll probably need an advisory video.
Advisory videos exist to, well, advise people. Its viewers are usually employees of a company, conglomerate, or corporation that are seeking the expertise of an advisor in a specific public (or private) sector.
Photo credit: jurvetson via Foter.com / CC BY
Whether it’s real estate or finance, it’s most likely that your clients come to you for your insight and knowledge. A corporate advisory video should reflect as such. If you’re an independent advisor, consider the following:
1. Ethos
Establishing your credibility is of the utmost importance. When first coming into contact with a new audience or client, it’s essential that you first sell your credibility before anything else. After all, an advisor is someone who a paying client want to trust. Your honesty and demeanor is the first thing people will notice upon first contact – whether it is in person, or on camera. Listing past experiences, successes, as well as paying attention to body language and making eye contact with the camera makes it easier for an audience to want to trust you.
2. Message
Now that you’ve become comfortable behind the camera, what will you say? Advisory can sometimes be dry, dull, and boring. An advisory video is meant to bring your thoughts and ideas to life. One surefire way to do this is to abandon a script. Yes, you read us. Get rid of that rigid script that makes you sound like Frankenstein. Instead, have mental talking. points to address and reference from.
3. Visual Aids
Who wants to sit through a 10-minute video of a single talking head? Visual aids are necessary to spruce up your message and keep your audience engaged. In the past, we’ve found that many advisors prefer to use visual cues (animated infographics, for example) while they narrate over them.
Here at Key West Video, we specialize in creating long-lasting content for the B2B and B2C communities. For more information on the services we provide, visit our website today.
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The post Thinking of Making An Advisory Video? Try These Video Techniques appeared first on Corporate Video Blog.
Tuesday, October 25, 2016
#smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction @tfi_fashionincubator @theglydee @futurpreneur @telehope @thestoryarchitect @entripy @digitalmainstreet @ncfacanada
The post #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction @tfi_fashionincubator @theglydee @futurpreneur @telehope @thestoryarchitect @entripy @digitalmainstreet @ncfacanada appeared first on Corporate Video Blog.
Custom #hoverboards by @TheGlyDee are front and center at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
@V-Tac Payroll Management is dressed to impress at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
@TFI_FashionIncubator is well represented today at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
US Customs and Boarder Services want you to get your Nexus pass at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
PayTrack is looking good at #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
Dr. Advertise might have the most swag at #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
Setting up our booth for the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction
Monday, October 24, 2016
Why You Need A Production Company With An Actual Studio
You’d be surprised at the number of production companies that don’t have an actual studio.
And if not having a studio wasn’t enough, some production companies would even go so far as to not attain office space for their “employees”.
Photo credit: theob via Foter.com / CC BY-NC
When considering what production company to go with, it’s important to do a bit of research into who they are, what they’ve done, how they operate, and who the key players are. There are a lot of production companies out there that produce stunning work and great video quality. They also consist of a few random guys who run a website and work from home.
Careful.
While there isn’t necessarily anything wrong with not having studio space, it does leave some room for questions of validity.
A production company without office space limits itself to field or on-location shoots, leaving less opportunity for indoor studio work. For some clients, this makes no difference; some prefer to have their corporate videos shot on-location or in-house. But for those who might want to widen the scope of their options, companies like Key West Video are ideal for versatility.
A production company with studio/office space assures a client that it not only takes itself seriously professionally but is also well-established and experienced. It’s been around long enough to occupy physical space and pays a rental fee to remain there. It is not only open for business – business is free flowing. It is also a place where clients can visit and speak to us one-on-one in a professional setting.
Through our studio space, we are able to extend our services to the following: greenscreen, training videos, corporate video blogs, studio rentals, actor services (such as workshops, demo reels, private coaching and self-tape auditions etc.). A literal, physical space also affirms accountability. Our clients are welcome to visit us anytime
A literal, physical space also affirms accountability. Our clients are welcome to visit us anytime with questions, concerns, personal involvement in the production process, or as silent supporters of the work we do for them as a client. We welcome our client’s interaction with our brand and would encourage any production company to take the steps towards doing the same.
Here at Key West Video, we specialize in creating professional, legitimate corporate videos to our diverse range of clients. For more information on the services we provide both inside and outside of our studio, visit our website today!
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The post Why You Need A Production Company With An Actual Studio appeared first on Corporate Video Blog.
Friday, October 21, 2016
Enjoying a powerful evening @universal1982 for #TalkHatsOn! #VideoProduction #MentalHealth #MentalHealthAwareness #BlackMagicUrsa #Vaughan #Toronto
Why You Might Need A Corporate Video For A Company-Wide Address
Sometimes, the head of a corporation needs to address his or her employees.
And sometimes, that address must be televised.
Photo credit: HolgerRings via Foter.com / CC BY-NC-ND
Okay, well maybe not televised, but it does make it a lot easier to create a visual image or series of moving stills (aka a corporate video) to relay a message to the masses.
Major corporations with hundreds (and sometimes even thousands) of employees often need to send out messages to various department heads and applicable staff. This often includes memos, company-wide events, updates on new or existing changes to benefit and retirement packages, upcoming training events, conferences, and much, much more.
Sometimes, emails just don’t cut it. They get lost in translation and are susceptible to being forgotten about.
That’s where corporate video comes in.
Companies like us specialize in creating memorable, informative content that not only sticks in the minds of its viewers, but is strong enough to be ‘liked’, shared, and commented on.
Think of a corporate video company-wide address as the connecting thread between departments, employees, and new information. Often, a corporate address is given by a member of the board, top executives, or CEOs, CFOs or President his or herself.
It is ideal to create a corporate address to the camera for the purpose of visibility. It creates a sense of inclusion in larger companies in which employees may not feel valued individually. After all, larger corporations often tend to have thousands of employees and it is all too easy to feel like a drop of water in a large ocean. But when a high-ranking exec or department head addresses employees directly, it can make all the difference.
Production-wise, some ways to address the camera are: making direct eye contact, smiling, dressing simply (yet professionally), and exude confident body language. In the past, we’ve outlined our top tips for professionals when addressing their corporate company.
Here at Key West Video, we have a wide breadth of experience in creating corporate addresses for our clients. For more information on the services we provide, visit our website today!
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The post Why You Might Need A Corporate Video For A Company-Wide Address appeared first on Corporate Video Blog.
Wednesday, October 19, 2016
Do You Need A Human Resources and Recruitment Corporate Video?
Ever seen a powerful recruitment video? HR representatives are now turning to corporate videos to attract more potential employees.
Contrary to popular belief, finding the right candidate is actually hard work. It takes a lot of time and effort to sift through all applications, resumes, and cover letters that come in once a job gets posted. And it can be especially tough for those who work in human resources and deal with recruitment on a regular basis.
Photo credit: uniondocs via Foter.com / CC BY-NC-SA
But what if the job isn’t exactly the most glamourous job in the world? Sure, there will always be those looking for work (no matter what it entails or what the pay is like), but sometimes this also attracts candidates who simply aren’t qualified or a good fit for the job.
With the help of corporate video, HR reps can help speed along the recruitment process.
Corporate videos for the purposes of hiring potential employees are tailored a lot differently than marketing videos. They not only show the glitz and glamour of the job – they show the job for what it actually is. Their aim is to display the corporate culture and climate in a positive light while giving the ideal candidate an accurate and insightful look in to what it’s like to work at this particular company.
It’s just as important for a potential candidate to feel like your company is a good fit for them as they are for you.
A strong, powerful corporate recruitment video should not only showcase the benefits of your corporate culture, but also highlight the realistic expectations of what it means to work there. What is the team dynamic like? What benefits are included in the job? What will an employee’s day-to-day look like? And how happy are the employees who currently work there?
Your job as an employer is to ensure that all informative bases are covered in the recruitment video. A corporate video production company’s job is to ensure that this is done in the most enticing, visually-appealing way.
Here at Key West Video, we have extensive experience in collaborating with our clients to create fun, exciting, and informative HR recruitment videos. For more information on the services we provide, visit our website today!
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The post Do You Need A Human Resources and Recruitment Corporate Video? appeared first on Corporate Video Blog.
Capturing some power yoga for @hadleymedia a few weeks back. #yoga #videoproduction #toronto #workoutwednesday #corporatevideo #torontoevents #B2B
Friday, October 14, 2016
The Truth About Corporate Videos and Kickstarter Campaigns
Ever wondered what it really takes to get Kickstarter campaigns to fly? If you guessed a strong video message, you just might be right.
Crowdfunding is never an easy task for anyone. Whether you’re a large brand or a new product company, it can be difficult conjuring up the funds for a specific cause. Crowdfunding, at its core, is asking for donations on the internet from people you both know and don’t know. You have a goal with a time-sensitive deadline. If it’s not met, it can be taken down. And sometimes it can be tough getting the word out in the first place. Cue Kickstarter campaigns.
Photo credit: tobias feltus via Foter.com / CC BY-NC-ND
Kickstarter campaigns are designed to raise funds for various reasons. Sometimes, they are used for (PSAs) public service announcements by larger companies, creative projects, business ventures, or good causes by the community at large. Now, when it really comes to driving home a message, Kickstarter videos play a significant role in grabbing people’s attention. There is a significantly higher chance of receiving funding when a campaign introduces video. They function as most corporate videos do: they let people know who you are, they explain or explore the idea (or story behind it), and they give back to the audience a chance to feel they are contributors to the future of your brand, cause, or initiative. They want to connect to something before the commit to it. They want to feel as though their hard-earned money is being well spent. Believe it or not, people actually do want to invest themselves into something – whether it is time, money, or supporting something positive.
When it comes to creating conceptual ideas for Kickstarter video campaigns, really think critically about who you are. How passionate are you about this project or initiative, and what is the best way to convey this passion to the masses?
Your Kickstarter should also be transparent; clue people in on what you’re doing, why you’re doing it (or why it’s necessary), and the exact steps you intend on taking in order to achieve that very tangible goal. Back up your content with facts and statistics. Use still images if you have to. Create a compelling script for on camera or voiceover that will prompt people to take action.
Speaking of action, don’t forget to make a call-to-action. This is essential to your video and needs to be done as soon as possible. While not preachy, you must create a sense of urgency that will lead others to want to help you within a tight timeframe.
Here at Key West Video, we work with all types of clients to create strong, effective, successful, and compelling Kickstarter videos. For more information about the services we provide, visit our website today.
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The post The Truth About Corporate Videos and Kickstarter Campaigns appeared first on Corporate Video Blog.
Wednesday, October 12, 2016
How Creative Should Your Corporate Video Concept Be?
When it comes to conceptualizing corporate video, one leading question is how creative the final product should be.
How far are companies willing to go in order to reach target audiences? And on the service end, how much creative freedom are they willing to give to corporate video production companies such as ourselves?
Photo credit: Keith Allison via Foter.com / CC BY-SA
Over the years, we’ve come to realize just how creative corporate videos can really be. Typically when we’re approached with a potential new project, we’re often asked to drum up scenarios for online social media video campaigns or TV spots. This requires not only technical precision and skill (aka the real production side of things) but also forces us to look within ourselves to not only find our inner creativity but also to identify where our clients are coming from. Aside from setting a production timeline, budget, and equipment, we first focus on the goal, aesthetic, tone and message. Some questions worth asking are: what is the overall message you (the client) would like to send? How open is the client to artistic or creative ideas for their campaign? Who is their target audience? These are all valid questions that we, the production company, must ask before setting out to do any project.
Business2Community put out a fantastic listicle of corporate brands who’ve taken creative risks to create daring, but memorable, corporate video. One thing we’ve realized is that corporate video production companies are visual storytellers. With visuals and audio, we are conduits of your corporate culture and climate surrounding your brand. We are brand shapers and risk takers. We don’t think outside the box – we create like there is none for as much as our clients will allow.
For older companies with simple, straight-forward messages, we work with them every single step of the way to ensure that their brand is translated onscreen and will speak to their audiences. For start-up or younger companies, we focus on building relationships necessary to help and establish a strong, loyal audience through visual content. Depending on the type of clientele we deal with, we ensure that our creativity services their needs.
For more information on the services we provide, visit our website here.
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The post How Creative Should Your Corporate Video Concept Be? appeared first on Corporate Video Blog.
Monday, October 10, 2016
Corporate Video And The Importance of Pre-Production
Like any video project, pre-production is essential to creating and executing your desired content.
And anyone who’s worked on a video project knows that pre-production is just as (if not more important than production and post-production.
One of the running film school jokes is that mistakes can be fixed in post. Nothing is farther from the truth. Why spend countless hours in a dark, cold editing suite trying desperately to fix a shot frame-by-frame that could have been an easy adjustment while on set? What about that production mishap that could have been fixed had you been more thorough with a pre-production checklist?
Whenever we take on a new client, some of the first things we ask are:
- the type and quantity of project(s) (e.g. animation, multiple short spots, instructional videos etc.)
- the length of the project(s)
- the desired deadline for the project(s)
These all factor in how we determine our quotes/cost, what camera operators to use, which editors are best suited for the project, and how our production schedule will need to adjust.
Often, the pre-production phase is an ongoing one. Sometimes clients change their minds. Sometimes, they add or remove from their original request. We welcome all change.
We often meet with our clients to get a stronger sense of what they are looking for. With scripted content, we often provide multiple storyboards or rough first-draft scripts to go over with them to ensure we are all on the same page. For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot.
For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot. They not only give us an idea of what we’ll be shooting outside of b-roll; they help us shape a story that all videos do through series of shots. With the right audio and poignant lighting, you’re well on your way.
Here at Key West Video, we make it our duty to go over all production aspects before they touch cameras. For more information on the services we provide, visit our website today!
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The post Corporate Video And The Importance of Pre-Production appeared first on Corporate Video Blog.
Saturday, October 8, 2016
Thursday, October 6, 2016
Why Colour Grading Is Vital To Corporate Video Production
Don’t be fooled – colour grading is of the utmost importance when it comes to creating stunning quality in corporate photography and video production.
Colour grading is literally just that – grading colour. Sometimes used interchangeably with the term, “colour correcting”, it is a tool often used to magnify, amplify and augment either still images or video content to brighten the visual. In a film, it’s meant to alter or enhance a motion picture or image either electronically, digitally, or photo-chemically.
Typically, grading is done by colour types: primary and secondary.
With primary colours, the colour density for red, blue and green colour channels are covered across the entire frame. With secondary colours, they are used to isolate a specific hue (or hues), the saturation, and the brightness of the image.
Photo via http://bit.ly/2dV9xVD
When it comes to non-linear editing, often times video content can be colour graded within the software. Video editing software such as Adobe After Effects has built-in colouring adjustments that make it easy for any colourist (video editor) to colour grade. The levels and curves effects help to create a cinematic look and can either be adjusted to add or take away from a digital feel. Oftentimes, colour grading is used to create a more old-school, grainy film-like look to the tone and overall aesthetic of a film.
In corporate video, however, colour grading is used to really bring out high contrast in the video. What we often find is that indoor corporate offices exude a lot of secondary and tertiary colours and shadows. Apart from whites and blacks, there a lot of cool (or slate) greys, and tend to lack vibrant, primary colours. Colour grading is an amazing way to adjust video content, brighten up your subjects, and really give a project life.
Check out this cool tutorial on colour grading!
Here at Key West Video, we work directly with our clients to create the best, most stunning quality in corporate video production. For more information on the services we provide, visit our website today!
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Tuesday, October 4, 2016
Why Corporate Photography Isn’t As Easy As It Looks
One general assumption is that corporate photography can be done by just anyone. Nothing is farther from the truth.
Corporate photography, like any other art form, takes careful precision, attention to detail, and technical skill. It is a science as much as it is an art form.
But for some reason, many assume that one becomes a photographer at the simple purchase of a DSLR (digital single-lens reflex) camera.
This is far from the case. Just because you have the tool, does not mean you have the craft.
Corporate photography requires a lot more than a “good eye”. We at Key West Video have worked with a vast amount of corporate photographer who knows the ins and outs of the latest camera technology. One thing we’ve come to realize is that not only it a never-ending learning process, but that different sets of corporate photography calls for different measures.
Headshots and Portraits
Photo credit: Christopher.Michel via Foter.com / CC BY
For example, corporate (or non-corporate) headshots, group photos, and portraits call for a specific aesthetic. Typically, corporate photographers should understand fluorescent lighting and how to manoeuvre employees in order to get the best, most effective corporate look. Headshots say a lot about an employee. Whether it’s for a prospective employee on the hunt for a new job or a long-time employee looking for an upgrade, your corporate headshots need to be a professional, but accurate, representation of you.
Event Photography
Photo credit: hepp via Foter.com / CC BY
Key West Video photographers are also highly skilled in event photography. Whether’s it’s a major convention or a private corporate event, we’ve had the honour of shooting stellar photography throughout the years. It’s important that your brand represents the corporate climate or culture of your company. We have a keen eye for flattering candids that accurately depict you.
Aerial Photography
Photo credit: Jimmy McIntyre – Editor HDR One Magazine via Foter.com / CC BY-SA
Drone photography has become a recent phenomenon in the past few years. They offer a unique way of capturing the corporate climate of your company. They also grab wide-scale shots to give viewers a better look at what your company looks like. Whether it’s outdoor workers or the building’s architecture, drones are an excellent way to capture an all-encompassing bird’s eye view.
Product Photography
Photo credit: yourbestdigs via Foter.com / CC BY
Lastly, we have product photography. Almost a stark contrast to aerial photography, product photography gets up close and personal with your product or service. We shoot (extreme) close-ups of your product or services, giving audiences an intimate, insider’s look at what you’re all about. Often used for educational or entertainment (or infotainment) purposes, this can be a great way to illustrate the ins and outs of your company and help shape a story around who you are.
At Key West Video, we understand the differences between the different types of corporate photography that is necessary to keep our clients happy. For more information on the services we provide, visit our website today!
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The post Why Corporate Photography Isn’t As Easy As It Looks appeared first on Corporate Video Blog.
Friday, September 30, 2016
We had a blast doing this drone shoot. You can imagine why! #drone #videoproduction #djiphantom #corporatevideo #aerial #aerialfilming #island #realestate
How Virtual Reality Is Affecting Corporate Video Advertising
When it comes to the future of corporate video advertising, virtual reality is a real possibility.
While to some, virtual reality is still considered niche, many believe that it is the new face of digital advertising.
Photo credit: Leo Laporte via Foter.com / CC BY-NC-SA
Nevertheless, a report from the Interactive Advertising Bureau concluded that virtual reality is a real possibility when looking at the future of advertising.
Apparently, the subject of VR has become increasingly popular amongst media brands such as VICE, NYT, and Fox Sports, as they’ve pioneered through and created sponsorship opportunities, product placement, and immersive ads.
Even non-media brands such as real estate or travel can benefit off of alternate realities by building more interactive experiences for users and customers. Something as simple as store-front set-ups or interactive booths at trade shows can help a brand immensely by showing how up-to-speed they really are.
It leaves one to question: is this where our culture is going?
According to Mashable, the potential of VR and augmented reality (AR) in everyday brands can further blur the line between traditional advertising and consumer media. With VR, it becomes less about speaking to an audience, bu rather reaching them on a level they can understand. By creating VR setups, brands are taking the time and money to create a world curated specifically for their user’s experience.
Though VR comes with its own set of trials (it being expensive, for one). Not every company (especially start-ups) can afford to invest in alternate reality programming. Then there’s also the issue of demographic; how old is your audience? Will a VR experience immerse them, or turn them off? How much is too much? While newer companies might be able to get away with a more tech-savvy audience, older companies might not.
Here at Key West Video, we specialize in staying on top of current trends and new technology. For more information on the services we provide, visit our website today!
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The post How Virtual Reality Is Affecting Corporate Video Advertising appeared first on Corporate Video Blog.
Wednesday, September 28, 2016
A Quick Look At Facebook’s Difficult Relationship with Video Advertising
Gone are the days when advertising could be determined by a number of buys from a newspaper, magazine or even TV set.
Now in the 21st century, advertising has become that much more difficult to measure.
Add in modern technologies (for video in film and television), and you’re left with a cluster of extra, uncurated data and an immeasurable amount of potential eyes viewing your ad.
For social media (Facebook in particular), this poses a specific problem – especially when it comes to video ads.
Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA
With such a wide scale, narrowing down who is watching what and for how long can be extremely difficult when it comes to Facebook video advertisements. What constitutes an actual view on Facebook is difficult to determine. Facebook admitted that it miscalculated average video viewing times (by inflating performance numbers) when it failed to factor in those who watch videos for less than 3 seconds. Mashable pointed out that “an average that doesn’t account for the total number of viewers, whether they’re engaged or not, is probably not much of an average” and that Facebook had set 3 seconds or less as the benchmark for audience engagement.
Clearly, this wasn’t the case.
With the rise of social media, engagement is equated with success. Often pitted against each other are YouTube and Facebook, which, when you really break it down, have entirely different ways of measuring audience engagement. For example, YouTube is able to know when a video plays, how long it plays for, and whether or not it is stopped. Though it doesn’t know (and probably never will) whether or not you are physically tuned in behind your screen, it is able to offer some helpful metrics to better determine viewership and engagement.
Another thing worth noting is that YouTube opens up a separate page for videos, whereas Facebook’s videos are embedded on the main page. This makes it difficult to really determine who is watching what and why. It’s especially difficult considering Facebook’s recent video feature that rolls viewer onto other related videos without their consent. Autoplay then becomes a weak indicator of actual audience engagement, further affecting tangible Facebook video ad results.
As a corporate company struggling to find a home for your video, it might be best to consider what sort of impact you want to have on your viewers. Are you in it for the tangible, easier-to-understand results YouTube brings? Or do you want your video(s) to autoplay onto your viewers’ feeds? Do you care about your content being grouped with a potential competitor?
If the latter, consider the ways in which Facebook can better improve its video advertising strategy. For more information on how Facebook can improve, visit here.
Here at Key West Video, we strive to create the best in corporate video production. For more information on the services we provide, visit our website today!
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The post A Quick Look At Facebook’s Difficult Relationship with Video Advertising appeared first on Corporate Video Blog.
Monday, September 26, 2016
What the Deal Is With Corporate Video Production and GoPro
Karma is the newest addition to the GoPro family.
Its compactness makes the Karma drone the ideal missing link to the GoPro collection.
It solves a problem that a lot of other drones have – portability. But with its size and flexibility, Karma is able to fit into small backpacks, as told by Mashable.
While it isn’t exactly a secret that GoPro has a new drone up its sleeve, any significant details still remain a mystery. A few things we can be sure of, however, is that the new GoPro addition does not come with an integrated camera, unlike other drones like the DJI Phantom 4. Instead, it allows users to connect with GoPro Hero action cameras.
Photo credit: superidoljp via Foter.com / CC BY-SA
Another thing we can be sure of is that the drone has a 3-axis camera stabilizer to, well, stabilize camera footage in real time. What’s more is that the stabilizer is removable and adjustable to things like the Karma Grip for handheld and vehicle-mounted recording.
Though some believe that Karma is a fictitious entity (due to its appearance in the animated short film The Secret Life of Pets), it is more than likely that GoPro will roll out its newest protege sooner than later.
For corporate video production, this makes life a lot easier. We at Key West Video have gotten some amazing shots with our DJI Ronin. With the added ease of the Karma grip, corporate video production companies like us, video production becomes that much easier.
Another added benefit is that Karma will shoot in 4k-resolution. While most drones shoot in High-Definition (HD) at 1080 pixels, Karma takes it to the next level, making it a viable contender in the camera world’s latest quality standards.
Here at Key West Video, we make it our duty to stay up-to-speed on the latest in camera and video technology. For more information on the services we provide, visit our website today!
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The post What the Deal Is With Corporate Video Production and GoPro appeared first on Corporate Video Blog.
Friday, September 23, 2016
Why Visual Albums Have Become So Popular and Important
With the recent success of artists like Beyonce and Frank Ocean, visual albums have set a high bar for artists around the globe.
And for companies like us who work with a lot of talented, up-and-coming artists for music videos, visual albums might not be such a bad idea.
When it comes to visual albums, the most important thing (like most other visual mediums) is story. What message will you convey? With music (especially an entire album already completed), your work is already halfway done – your story is clearly laid out for you. Now you’ve just got to create the visuals to complement it.
Here at Key West Video, we work our clients to interpret their vision. Whether it’s branding, creating a video marketing campaign, or creating a music video theme/idea, we work directly with our clients to create artistic bodies of work that mean something.
In 2013, Beyonce broke the internet when she not only released an entire album unannounced but the visuals to go with it. Not necessarily a complete film, the visuals did serve as a continuous music video throughout the album. Then earlier this year, LEMONADE was introduced as an artistic docu-drama filled with music, poetry, compelling visuals and unforgettable transitions that served to take us on an emotional journey of everything from love to hatred to forgiveness.
Photo credit: amsfrank via Foter.com / CC BY-SA
Following this same format was experimental R&B artist Frank Ocean who released a dual album (with the first being entirely visual). Also serving the story and overall tone of the album, Frank could be seen building a metaphorical stairway to heaven while angelic vocals played in the background.
We’ve come to a point in entertainment where our consumption needs are much higher than before. Gone are the days when an artist could simply release a 12-track album of mediocrity and forgetfulness. Now, true artists are not only raising the bar in the quality of music production they put out, but also challenging listeners to really experience the sound in new ways.
We at Key West Video totally get that. We work with avant-garde artists who seek to make leave their footprint on the sands of time. For more information on the services we provide (or to check out our portfolio), visit our website today.
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The post Why Visual Albums Have Become So Popular and Important appeared first on Corporate Video Blog.
Thursday, September 22, 2016
How Corporate Video Can Capitalize On YouTube Interactions
It will now be easier for video bloggers to connect with their fans thanks to YouTube’s newest interactions tab.
The new interactions tab, named “Community”, will give YouTubers the ability to send text, live videos, images, and GIFs to fans in real time, as told by Mashable.
Working directly with YouTube collaborators, the Google-owned video site developed the product to better engage fans. The new beta launch initiative increases interactions as viewers can see posts from their favourite YouTube stars in their subscriptions feed.
It also gives the option to receive notifications of new uploads.
According to Vidcon co-creators John and Hank Green, “YouTube has always thought of itself as being about video but for many of us it’s mostly been about community. I’d argue the best YouTube channels aren’t just shows you lean back and watch, they are communities you are part of. For a long time, that was seen as YouTube’s great weakness. In the early days YouTube actually released a product called Lean Back that allowed you to watch videos without engaging with them because advertisers, especially back then, thought engaged viewers were bad news…in spite of it all, YouTube has continued to be a community platform and today they have embraced that with the community tab.”
YouTube even enlisted a list of content creators for this new initiative, including Brampton’s own Lilly Singh (also known as Superwoman).
For corporate companies looking to feature videos on their YouTube channels, this could be a huge win. Now your audience will be able to engage with you in a faster, more direct way, further increasing online interactions.
Here at Key West Video, we work directly with companies looking to reach their audiences in strategic, yet massive ways. For more information on the services we provide, visit our website and check out our portfolio!
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The post How Corporate Video Can Capitalize On YouTube Interactions appeared first on Corporate Video Blog.
Monday, September 19, 2016
Got to the chopper. :) #VideoProduction #BlackMagic #BMPC #Camera #Videography #Photography #Instagood #IGMood #Picoftheday #IAmDJI #DJI #Ronin #Helicopter
Why Camera Lens Filters In Corporate Video Are So Important
Ever wonder what the big deal is with Instagram filters? They usually provide an extra aesthetic that augments the quality of the image.
Well, camera lens filters are no different.
If we’re going to take filtering your pictures, however, we’re going to need to identify what they are and why they’re important. Many camera operators and photographers would agree that camera lens filters are most often used as lens protectors. Filters do in fact protect your camera from dust (or any other weird particles floating in the atmosphere), but it also serves another purpose: to improve image quality.
Photo credit: frankieleon via Foter.com / CC BYmera
One of the most basic filters are UV filters. As suggested by the name, the absorb ultraviolet light. Most digital sensors in camera are more sensitive than the human eye and are ultimately more susceptible to damage from ultraviolet rays.
UV filters, otherwise known as Haze filters, cut through ambiance, dullness, and air pollutants. Depending on what you’re shooting, the filters can come in different UV filtration. And depending on the strength of the filter, the filters can be clear or warm and almost ambient-looking.
One alternative to Haze filters are Skylight filters. Unlike Haze filters with an ambient look, Skylight filters have more of a magenta tint and are ideal when shooting different skin tones (due to film stock’s natural tendency to be blue, the magenta balances out the colours to even out the skin tone).
Another choice is polarizing filters, often used to darken bright backgrounds like skies and landscapes, manage reflections, or darken glare from the sun reflected on bodies of water or snow. Typically, they consist of a thin layer of color film (or polarizing material) pressed between two layers of glass.
Similar to apps like Instagram (and Snapchat and even Facebook, now), camera lens filters are created to augment the image to get a certain desired aesthetic.
Here at Key West Video, we provide the best in camera quality for our clients. For more information on the services we provide, visit our website today!
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The post Why Camera Lens Filters In Corporate Video Are So Important appeared first on Corporate Video Blog.
Friday, September 16, 2016
Why You Need A Video Production Company For Your Music Video
If you’re considering making a music video, look no further.
Contrary to what you may think, corporate video production companies like us are great choices when setting out to make a music video.
We at Key West Video have a wide breadth of experience in video production. From corporate training videos to free form content, we specialize in creating the best possible video with stunning quality, crisp audio, and compelling visuals.
It’s no wonder that we’ve been able to branch out into music videos.
Music videos have slowly become an increasing demand. Even after the demise of music video on TV music channels like MTV and MuchMusic, we still find that audiences crave visual content to accompany their listening experience.
Photo credit: VilleHoo via Foter.com / CC BY-SA
Here we’ve listed some of the top reasons why anyone should consider a corporate video company as their go-to for music video production:
1. Attention to Detail
As a video production company that deals with a lot of corporate clients, we have to honour the little things when it comes to detail. Information. Product or service. Dialogue. Everything for our clients needs to be strategic, accurate and detailed. Likewise, with music videos, there is often an emphasis on the little things, too. Capturing beautiful moments and small clues in a song’s video add to its depth.
2. Poignant Audio
With that being said, audio is of the utmost importance. After all, clear audio (and possibly strong dialogue) are the reasons for the music video in the first place. Otherwise, what’s the point? In corporate video (and virtually any other type of video), crisp audio is essential to creating solid content. It helps shape a story and adds dimension to the visuals. A music video is no different.
3. Narrative Building
Last but not least, corporate video tells a narrative. Whether it’s a linear storyline or an abstract scenario, each corporate video tells some sort of story that sends a message and resonates with its viewers. Music videos need not follow this formula, but a narrative helps the audience connect to the music and relate to the song.
Here at Key West Video we specialize in bridging the gap between viewers and content. For more information on the services we provide, visit our website today!
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The post Why You Need A Video Production Company For Your Music Video appeared first on Corporate Video Blog.
Wednesday, September 14, 2016
The 5 Major Types of Corporate Training Video Production
People don’t often realize the different types of training there are in the corporate world.
And when it comes to corporate video production, knowing how to shoot the right kind of training video is essential when working with clients.
At Key West Video, we’ve had our fair share of corporate training videos, instructionals and much, much more. If there’s one thing we’ve learned over the years, it’s that each client’s needs are different and specific, as is their training videos.
Photo credit: NEC Corporation of America via Foter.com / CC BY
Here we’ve compiled a list of some of the top training videos we’ve become familiar with:
1. Dramatic Training Video
Depending on the type of company you are, a dramatic video might be ideal for you. In this, we work with clients to create something that will resonate with new – and old – employees. It most often involves a narrative of some sort and trained actors. We believe that creating a character a viewer can connect to makes the viewing experience more memorable, and helps the information stick.
2. Instructional Video
If you’re the kind of company that deals with intricate tools and very specific methods, then instructional video is for you. In the past, we’ve worked with clients to provide detailed instructions in their tutorial videos that make it easy for a newcomer to grasp. It’s also a great way to showcase a product or service while it’s in use! This can be done in a plethora of ways from live-action to animation.
3. Educational Video
From school boards to non-profit organizations, we’ve worked with a wide range of clients who seek to educate their audiences with video. Educational videos should inform and entertain a viewer, all the while giving them the relevant information they need. A good educational video should answer all of their questions (the 5 W’s and How?) and retain their attention.
4. Safety Orientation Video
Sometimes the job requires a refresher among employees. We provide safety orientation videos to show how our clients’ employees can stay safe while on the job. A strong, professionally produced video will make sure your team knows the rules and works safely as well as efficiently.
5. E-Learning Video
Lastly, we create e-learning videos. For our tech-inclined clients, sometimes information is best conveyed through an online curriculum. We place a huge emphasis on attention to detail and technological intricacies to ensure a strong, yet fully-functional, e-learning video.
Interested in hearing more about our services? Visit our website today!
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Tuesday, September 13, 2016
What Corporate Video Production Can Learn From Stan Lee
Stan Lee, arguably one of the greatest comic creators of our time, paid his last visit to this year’s Toronto FanExpo.
It goes without saying that Stan Lee has made incomparable contributions to the Marvel Universe.
We at Key West Video nod in admiration at all the contributions and creative input he’s had in the past. From X-Men to Spiderman to the Avengers, Stan Lee has shown us time and time again that he is a man with an insatiable quest for adventure.
Stan Lee taken by Key West Video’s Chris Porteous
While Stan the Man is most noted for world building, we often gloss over the invaluable lessons he’s taught us over the years. If you’re true Stan Lee fans like us, you’ll notice that each and every character has his or her own set of challenges and triumphs. It’s what adds to the uniqueness of the character.
With that being said, we’ve compiled a list of some of the strongest messages Stan Lee has taught us (and how they can be applied to corporate video production).
1. “With great power, comes great responsibility”
As with most situation, we as a production company often find ourselves in a unique position when it comes to dealing with new and old clients. Often, they come to use with a specific need for our service. They are coming to us with complete trust that we will not only see a project through but also work with them every step of the way. They’ve placed their faith in our creative and technological capabilities. In return, we owe them the responsibility of doing ur job and doing it well.
2. “Every superhero should make you feel good about yourself.”
During a Q&A session at FanExpo, a fan asked Stan what the most meaningful challenge – out of all the characters in the Marvel Universe – was, and what challenges should do. Stan replied that the goal of each superhero should make his fans/audience feel positive about themselves after. All characters – both good and bad – represent the things about us that we love, hate or try to hide altogether. Whether we can relate to a character or thank the heavens that we’re not as bad as them, each one of us can say that we felt something after an encountering them. After all, that’s what strong characterization does.
Likewise in corporate video production, you’re character-building as well. Arguably one of the most meaningful (and difficult) challenges is to create a strong, long-lasting relationship with the client that is built on trust. By the end of the project, the client should feel good about not only the final result but the journey along the way. From pre to post production, there should be a strong sense of involvement, communication, and integrity that a client will remember you for years down the road.
3. Don’t think of yourself as a promoter of change. Just do it.
Another eager fan pointed out Stan’s contributions to social issues. From Professor X to Magneto (who are often likened to Dr. Martin Luther King Jr. and Malcolm X) to the creation of the futuristic fictional African land of Wakanda, Stan has been attributed to a lot of forward-thinking creations that were lightyears ahead of their time – even up until now. Though the 93-year-old curtly calls himself “old-fashioned”, the fan (and many audience members) strongly disagreed by pointing out how all of his creations have contributed to (or at least reflected) social justice.
Though social change may not be on your plate, it’s important that you think of yourself as a game changer. What makes you dynamic in your industry? Why do customers and clients come to you as opposed to everyone else? And ultimately, what makes you so different? Some of our best clients know themselves inside out. They’re able to tell us exactly what makes them so innovative. They make waves and promote tangible change with what they do and how they do it. And most importantly, they don’t get hung up on the idea of making a difference. They just do it.
Here at Key West Video, we work with Fortune 500 companies who are at the top of their industries. Through video, we make sure their customers know this, too. For more information on the services we provide, visit our website for a quote today!
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The post What Corporate Video Production Can Learn From Stan Lee appeared first on Corporate Video Blog.
Monday, September 12, 2016
Why Localizing Corporate Videos In Marketing Matters
There was a time when companies didn’t care to localize their content.
But now with a cross-national market, localizing your content is of the utmost importance.
What do we mean by that? Well generally, localizing just means making your content specific to the region you’re trying to market to. Not all marketing messages translate well to different areas. What’s written in English might not make sense in Spanish. What speaks to a younger generation might be gibberish to senior. What reaches an urban community might not be understood by rural, less populated areas.
For example, in 2002, the California Milk Processor Board launched it’s ‘Got Milk?’ campaign. In Spanish. While the exact (rough) Spanish version was translated as ‘Tienes Leche?’ (intended to mean ‘Are You In Possession of the Popular Beverage Known as Milk?’) it actually translated to ‘Are You Lactating?‘. An embarrassing (but memorable) mistakes, this is just one of the many ways in which a failure to localize content can cause a marketing catastrophe.
Clearly, your goal should be to create content that is universal. This means a clear, poignant message that can be easily understood in different cultures, traditions, and languages. Animations work well. Silent film also works. Moving stills (for PSAs) send strong messages across the board. Something that elicits awe and inspiration works well across the board and succeeds in getting a message across – no matter who the audience is. It also avoids the potentiality of drawing on harmful stereotypes when attempting to reach a different culture.
Photo credit: cogdogblog via Foter.com / CC BY
If your video contains any sort of conversation with a character, it might be worth looking into dubbing. To avoid making mistakes like the ‘Got Milk’ campaign, consider hiring someone who can not just translate, but also interpret your message.
Another option is subtitling. In the past, we’ve highlighted some of the benefits to both voice dubbing and subtitling. Depending on the length and pace of the video, subtitling can be an excellent tool to get your message across. It also provides the added benefit of reaching an audience who might be hard of hearing.
Here at Key West Video, we specialize in making video content that matters to everyone. For more information on the services we provide, visit our website today!
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The post Why Localizing Corporate Videos In Marketing Matters appeared first on Corporate Video Blog.
Friday, September 9, 2016
TIFF And Its Relationship With Corporate Video Production
It’s that time of year again when the city is filled with lights, camera, and action. It’s TIFF season.
And like most of the city, we’re also excited about all the hoopla that comes with TIFF.
A few years ago, Key West Video had the pleasure of taking it to the streets. We interviewed TIFF-goers on what the buzz was!
But what we noticed was something interesting: TIFF films with high-ranked actors/celebrities tended to generate the most buzz. From well-known directors to A-list celebrities/actors, we realized that people tended to gravitate more towards those films. It didn’t really matter what the subject matter was or how enticing the trailers were – people were going simply because others would be there.
This made us think.
What if corporate video could emulate this same formula. Would it issue the same response?
Well, perhaps.
Some of our most memorable corporate video commercials featured celebrities in them. Old Spice knew this all too well with the casting of actor and former NFL wide receiver Isaiah Amir Mustafa, also known as the ‘Old Spice Guy‘.
Assuming a client has it well within their budget, why not feature a well-known face to add to the corporate video campaign? Depending on the nature of the project (e.g. video marketing), a popular subject might add increased visibility to your corporate video and potentially lead to added sales. In 2010, former NFLer Troy Polamalu was the face of Head and Shoulder’s hair commercial. Proactive would also get proactive with its marketing, casting everyone from Adam Levine to Jessica Simpson to Katy Perry.
Photo credit: JeepersMedia via Foter.com / CC BY
Another added benefit is influence. Not only does this method increase visibility, it also increases reach. What’s the difference, you ask? Well, while visibility is great for getting your brand out there, reach pertains more to how directly you are able to interact with your audience. Will you feature a call to action? Will your audience feel compelled to visit your website? How will your campaign be memorable? These are all questions to consider while deciphering the TIFF method.
Here at Key West Video, we work with our clients to ensure that their vision is seen and their message is heard. Visit our website for more information on the services we provide today!
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The post TIFF And Its Relationship With Corporate Video Production appeared first on Corporate Video Blog.
Tuesday, September 6, 2016
How Corporate Video Production Affects Your Engagement
One of the most important things to keep in mind when conceptualizing corporate video is audience engagement.
Retention, interest, and engagement are all things that most companies compete for.
In fact, it’s what drives the competition. With so many competitors in multiple sectors and industries, how on earth do you grab a hold of a piece of the pie?
Well, for one, you’ve got to really understanding who they are and how they consume content. This means investing in ample research to find where your audience is at, what channels they go through, and what trends they might hop on next.
To take it even further, it’s worth investigating their engagement.
What’s that, you ask?
According to Business 2 Community, there is no “one size fits all” formula when it comes to setting up tried-and-true engagement methods. It’s even harder to define what ‘engagement’ means in the first place. For the purposes of corporate video, perhaps it can be described as:
- content that promotes direct user interaction with the product, brand or service
- content that users/viewers find helpful in their search for information
To some, it’s less about what message the brand wants to send, and more about what the audience takes away from it. A user who reads a product description or watches an informative video may find it of value, though there sometimes isn’t a tangible way of knowing this.
Business 2 Community defines engagement as “something that successfully inspires the action it was designed to instigate.”
In a previous post, we highlighted how video stimulates our senses. By having a visceral reaction to a visual, we’re more prompted to respond to information presented to us.
How will your corporate video engage your audience?
Here at Key West Video, we specialize in creating content for optimal audience engagement. For more information on the services we provide, visit our website today!
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The post How Corporate Video Production Affects Your Engagement appeared first on Corporate Video Blog.
Stopped by the @GeorgiaAquarium while shooting in #Atlanta, this little guy is a juvenile #AfricanPenguin! :D #Penguin #Aquarium #Canon #AnimalsOfInstagram #BirdsOfInstagram #Picoftheday #IGMood #Instagood #Photography #Videography
#VideoProduction #CorporateVideo #Canon #CanonBringIt #Canon5DMarkIII #Canon7DMarkII #PicOfTheDay #IGMood #InstaGood #InstaWin #Videography #Photography #KinoFlo #OneManCrewDirector
Friday, September 2, 2016
Should You Use Corporate Video As A Recruiting Tool?
Sometimes, a company with a tough position to fill might find the recruiting process a little difficult.
And sometimes HR might need a little help finding interest during their recruiting process.
Visual content has become an integral part of the recruitment process. Candidates in search of a new job are more likely to gloss over your job description – no matter how eloquent it may be.
Interested candidates may want to know more about the faces behind your brand. This means creating content that will give them a sense of not only what the job entails, but also who they’d be working with. A corporate video is an excellent way to showcase your corporate culture.
A corporate video is an excellent way to showcase your corporate culture.
Companies can leverage this opportunity to their advantage by creating different types of corporate recruiting videos. For example, a company may use a recruiting video to explain why a candidate should want to work with them. Traditional companies with outdated job descriptions might fail to keep a candidate’s attention. Videos, on the other hand, give a potential employee a first-hand look at what they can expect from the job.
It’s important to think about what information a video can convey that cannot be described via text. If you’re iffy about investing into a corporate video, consider alternative ways to best portray your corporate climate visually.
We’ve found that many clients lean towards corporate recruitment videos for the sole purpose of garnering attention. Some of the most prominent and effective videos inform us, engage us, and make us want to be involved in some capacity.
Here at Key West Video, we provide a plethora of services including corporate recruitment videos. For more information on the services we provide, visit our website today!
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The post Should You Use Corporate Video As A Recruiting Tool? appeared first on Corporate Video Blog.
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