How Corporate Video Can Capitalize On YouTube Interactions

It will now be easier for video bloggers to connect with their fans thanks to YouTube’s newest interactions tab.

The new interactions tab, named “Community”, will give YouTubers the ability to send text, live videos, images, and GIFs to fans in real time, as told by Mashable.

Working directly with YouTube collaborators, the Google-owned video site developed the product to better engage fans. The new beta launch initiative increases interactions as viewers can see posts from their favourite YouTube stars in their subscriptions feed.

It also gives the option to receive notifications of new uploads.

According to Vidcon co-creators John and Hank Green, “YouTube has always thought of itself as being about video but for many of us it’s mostly been about community. I’d argue the best YouTube channels aren’t just shows you lean back and watch, they are communities you are part of. For a long time, that was seen as YouTube’s great weakness. In the early days YouTube actually released a product called Lean Back that allowed you to watch videos without engaging with them because advertisers, especially back then, thought engaged viewers were bad news…in spite of it all, YouTube has continued to be a community platform and today they have embraced that with the community tab.”

YouTube even enlisted a list of content creators for this new initiative, including Brampton’s own Lilly Singh (also known as Superwoman).

For corporate companies looking to feature videos on their YouTube channels, this could be a huge win. Now your audience will be able to engage with you in a faster, more direct way, further increasing online interactions.

Here at Key West Video, we work directly with companies looking to reach their audiences in strategic, yet massive ways. For more information on the services we provide, visit our website and check out our portfolio!

Like this post? Comment or Share Below!

 

The post How Corporate Video Can Capitalize On YouTube Interactions appeared first on Corporate Video Blog.

Why You Should Make a Video Resume, Instead

Picture this: It’s the end of 2015. Virtually no one reads. In fact, we skim content at best. Search for keywords. Some of us don’t even make it past the headlines. Kinda scary, huh?

It goes without saying that we live in a fast-paced world. And with that comes fast-paced information, technology, businesses and employer practices (or lack thereof). It’s becoming more difficult to stand out in a crowd full of applicants. Many articles online aim to help you revitalize an outdated resume to appear more attractive to forward-thinking companies. You’ve been conditioned to believe that you must focus on the little details. Choose a good font. Remember the margins. And for Pete’s sake, use spell check. Right?

Sure.

While all that is fine and dandy, this line of thinking conveniently forgets one thing: tradition. The question then becomes: is the concept of a traditional resume still relevant in today’s society? And is taking time to spell-check every word, peruse through Microsoft Word’s font tab and customize the page still worth it?

Some would argue no.

Depending on your field of work, a video resume can be the deal breaker when being considered for a job. For employers looking to hire, video resumes are great for user interaction on social networking sites such as LinkedIn, Facebook, and even Twitter. However, not all video resumes are created equal. Despite this sounding like a fresh, foolproof way to spice up your qualifications, they can be backfire, if done incorrectly.

For starters, a visual representation of your resume should reflect you in a way that a traditional resume can’t. This means that you shouldn’t just read out the contents of your CV or resume in front of a camera. Instead, focus on your strengths in a professional, attention-getting manner.

As previously mentioned, our fast-paced minds mean we are constantly on the hunt for new, exciting and quick entertainment. When making a video resume, it is ideal to keep it short and concise.

Not every job calls for a video (with some even finding it inappropriate), but for the ones that do, video resumes do come with their set of perks. They show that you’re willing to take initiative to think outside the box. By choosing to market yourself this way, you also make it easier for employers or HR departments to remember who you are based on your video. Do you seem energetic? Are you passionate about what you do? Do your mannerisms suggest how much you’d like to work there? This may save a recruiter a lot of time when trying to find their ideal candidate. And if you’re successful, your company may even want your face on their social networks!

Video resumes also allow a company to connect with you without having met you face-to-face. Here at Key West we can help you create the perfect video resume for the employer of your dreams. Contact us today for your chance to set yourself apart from the rest on your social networks.

Are video resumes for you? Like, Comment, or Share below!

The post Why You Should Make a Video Resume, Instead appeared first on Corporate Video Blog.