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Friday, August 5, 2016
How to Build Anticipation for Your #CorporateVideo
Ever wonder how you could possibly build audience anticipation with corporate video?
It seems like every other industry has it figured right down to a T. The music industry has Frank Ocean’s long-anticipated album, Beyonce is now infiltrating the docu-drama realm with cryptic imagery and video teasers, and movie trailers are giving us less and less while leaving more and more to the imagination.
What do these all have in common?
Well, they’ve mastered the art of suspense.
Just like the beginning of a rollercoaster drop, good visual content leaves audiences dying to know what’s next. It has us anxious and keeps us on our toes.
Anticipation means giving us butterflies before we’ve even had the experience.
Photo credit: NASA HQ PHOTO via Foter.com / CC BY-NC-ND
And like all cross-platform content, there are lessons to be learned when it comes to soliciting potential audience engagement:
Less is More
What a lot of companies don’t realize is that their audiences are a lot smarter than they think. Humans are led by curiousity and having their interests piqued. Sometimes, the less you give them means more. If the imagery is poignant enough to stand on its own, why waste time with additional footage or dialogue explaining it? Let your content stand alone and tease it for no more than a few seconds. This can be well-executed especially if you are a previously established brand with a wide outreach.
Tease Content Through the Right Channels
Companies looking for a more ambiguous approach can tease their audiences with just enough information to get them excited, but not enough visuals, audio or text to really explain what it is they’re experiencing. It’s important to know where and how you plan to execute your game-changing video, and this starts with a thorough understanding of online presence and social media channels.
Announce at Peak Engagement Times
Anytime a company or content creator posts something, it should be done at peak hours in order to garner the most views and online interactions. Even if it’s just a tease, companies and content creators alike could benefit from implementing the Burrito Principle. This principle follows the idea that companies should engage during off hours when users are more likely to have time on their hands (e.g. like when they’re eating a burrito).
Here at Key West Video, we capitalize on the art of intrigue. By working directly with our clients, we give audiences as much – or as little – as they need. Contact us for a quote today!
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Sunday, April 24, 2016
Are Holograms The Best Idea For Your Company?
Since the late 2000s, we’ve seen a spike in the use of holograms. Who would’ve guessed that kids’ movies like Spy Kids and Agent Cody Banks would predict the future with holograms of some our most revered public figures.
Holography – the process used to create holograms – involves diffracting lights into an image. This concept has been around since the 1800s when John Pepper terrorized audiences with “Pepper’s Ghost” – a light illusion trick he used to scare audiences.
We’ve been able to recreate some pretty stellar images. However, we often confuse animated projections with real holograms.
The Japanese were the first to really popularize the idea of what a projected image could mean for our culture when they created Hatsune Miku, a human-like persona voiced by a synthesizer that held its first concert in 2010.
However, let it be known that this was a hologram only in the most basic sense. At its core, holograms are a photographic technique that display images 3-dimensionally.
They’ve become increasingly present in the corporate world. One of the more popular uses is for holographically-streamed meetings (or telepresence).
In corporate marketing, 3D holograms can be considered an asset. They add an extra dimension (see what we did there?) to your marketing strategy and a nice edge over your competitors.
They are relatively cost-efficient. For example, for companies who cross-market products at events in multiple countries, 3D holograms make it easier to showcase the “how-tos” of that product. It allows companies to showcase products without actually having to spend the money to create them.
They are also an incredible attention-grabber. It’s easy to get an audience’s attention – the difficulty is to get them to stay there. 3D holograms are an excellent way to increase human retention. This is as effective for your customers at a display show as it would be for your employees at a company seminar or meeting.
Here at Key West Video we serve forward-thinking companies looking to push the envelope through corporate video production. Contact us for a quote today!
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The post Are Holograms The Best Idea For Your Company? appeared first on Corporate Video Blog.
Friday, April 1, 2016
A Look Ahead At Video Advertising in 2016
Sometimes it can be overwhelming for corporate companies to roll out new advertising strategies. Last year, we saw the rise in a variety of video marketing strategies. With so many progressive companies setting the bar high, where do we go from here?
The year is 2016 and it feels like we’ve seen it all. Emotional beauty campaigns. Fast cars. Scantily clad women. Superheroes. Cool CGI. The list goes on.
In a recent article by the Huffington Post, over 4 billion videos were being played daily on Facebook alone by last April.
By October, this number had doubled in its daily views.
It’s no wonder why, in such a demanding industry, it can be tough to stay on top of new trends, much less set yourself apart from the rest of the world.
And if you can create something that hasn’t been done before, even better.
Companies like Samsung Mobile teamed up with popular film franchises to push new product. Check out this video:
In 2016, we’ve also expanded our use of technology. Few companies have started taking advantage of virtual reality (VR) and augmented reality (AR), but now with companies like Oculus Rift garnering so much attention, this may become more popular in the near future.
Video marketing quickly became the norm in 2015, with more and more companies investing time, money, and corporate efforts into building and training social media teams. An influx of fresh sets of eyes proved beneficial for major corporate companies looking to reach younger, more diverse audiences. When it comes to video, marketers have found that distributing videos through multiple social media channels – be it YouTube, Vimeo, Facebook, Twitter, Google+, LinkedIn etc. – have been some of the strongest ways to infiltrate targeted audience and make a statement.
Here at Key West Video, we work with dynamic clients looking to expand their digital outreach through corporate video. For more information on our services, visit our website today!
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Monday, March 21, 2016
How Much Emotion Should Your Video Have?
Some of the most poignant, memorable videos usually contain something that gets our attention. But it isn’t what catches us – it’s what keeps us there. And that something is emotion.
A lot of times when we work with new clients, they have an idea of what kind of video they’re looking for. Testimonials. Tutorials. Training videos. Music videos.
But where we sometimes have to step in is with creative direction. What is the story being told? What message does the client want to portray? And how can we best get that across?
For some of our more creative projects (or PSAs), we tend to offer more creative direction. And sometimes this means digging a little deeper. Who do we want to appeal to? What is the target demographic? And ultimately, what emotion do we want to convey?
In the past, we’ve worked with clients to create emotion in the form of video. One of our past clients, Free Them, used emotion to send a message in their online campaign against human trafficking.
One of the few things we’ve learned while working with our diverse clients is that it’s important to really grasp the need of the video. Some of the most memorable campaigns have tugged on our emotional strings. They’ve made their mark in both our hearts and minds as something worth remembering.
Corporate companies especially should not only be seeking to educate potential customers, but appeal to them on a personal level. At the end of the day, a business, organization or team is a unit formed by a multitude of people behind it. We are human beings who feel, understand, have some capacity for compassion, and can ultimately latch on to gripping content.
In the past, we’ve talked about how companies can utilize emotion in video. Another reason to take advantage of it is simply because you can. If you’re a daring, risk-taking company who wants to push the corporate envelope, then you may want to consider using strong emotions in your video. It worked for Dove. It worked for Maxwell House with ‘Affirmation Girl‘. It can certainly work for you.
Here at Key West Video, we specialize in creating top-notch video. For more of our portfolio or a quote, visit our website today!
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Thursday, March 3, 2016
The Need for Virtual Reality in the Corporate World
From virtual reality training videos to entertainment games, virtual reality (VR) has taken mainstream culture by storm.
Once viewed as just an underground gaming experience, the virtual reality experience has managed to crawl its way to the top as one of the most innovative ways to train and expand companies and businesses.
Quickly permeating corporate industries, it became a great training device for new employees. For example, in healthcare, medical professionals used virtual reality in their operating systems to master test medical procedures. By showing 3D human organs, practicing professionals were able to hone their skills with little to no risk. VR offered a safe alternative for companies looking to train employees without them having to conduct the actual physical task.
This shouldn’t come as a surprise with our current online social climate either. In a $2 billion-dollar deal, Facebook recently acquired the virtual reality technology company, Oculus. The goal? To make its users’ social experience as immersive as possible. By drawing in current Facebook users, Zuckerberg and his new development teams set the tone for other social media outlets to create the ultimate online experience.
VR has not only changed the tech industry – it has evolved it. With Facebook teaming up with Oculus, they’ve set a strong precedent in the virtual experience world. Users will one day be able to access virtual reality in-app through future Facebook settings.
But one does not shake the cage without awakening a few beasts. Oculus undoubtedly shook out a few contenders from the VR tree when it made its announcement last week.
When it comes to marketing, the mentality behind virtual reality is that the virtual experience will prompt customers to want the ‘real thing’. VR offers customers a new way to experience company products and/or services. With this new technology, it also gives older companies the chance to ‘catch up’ on their competition, without necessarily having to replace or alter their actual product.
And yet there are still very few companies really taking advantage of the VR experience. You’d think that with the ability to create holograms, virtual tours, and insider access, every company would want to take advantage of it, right?
Wrong.
Most Oculus VR sets start at $599 – and that’s before tax.
Nevertheless, certain companies like Gatorade and Lowe’s consider it an investment and have begun the process of using virtual experiences to capture young audiences.
What better way to do it?
When it comes to creating virtual reality and video, it’s important to note how to shoot video. A lot of amateur game makers have turned to GoPros. When it comes to shooting video for VR, you will inevitably end up losing half of your resolution anyway (which may be one of the reasons why a lot of VR games have that dreamy, out-of-focus look).
Here at Key West Video, we specialize in creating all sorts of video content. For more information on our services, visit our website today.
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Wednesday, December 2, 2015
The Truth About YouTube Ads and Corporate Marketing
It would seem as though YouTube heard us when we first complained about video ads back in 2007, and just did not care.
Since Google acquired YouTube roughly 10 months prior, ad revenue became the primary objective. Quickly, YouTube began testing out 20 second ad models on popular YouTube channels, finding that roughly 75% of viewers stuck around for the whole ad. In it, the ads played for 15 seconds and disappeared up to 10 seconds later if not clicked. Now, most ads play for either 15 or 30 seconds, and offer us the chance to “skip” after 5 seconds – sometimes.
In what many (accurately) viewed as the beginning of the end of a great thing, YouTube would later roll out non-skippable in-stream ads. This meant that for certain videos, you had no choice but to watch the whole video without the option to skip. Sometimes, these ads are accompanies by even more ads (in banner format) viewable on the right-hand side. In-stream ads have been proven to be wildly successful in comparison to side-bar ads, which is probably why they won’t be going away anytime soon.
Thus began the inception of AdBlock.
For Google Chrome users, AdBlock was designed to dissolve the viewing of all types of ads – including YouTube. However, it came with its own set of glitches that didn’t leave users entirely happy.
It might be safe to say that content sites like YouTube (in collaboration with Google) are getting smarter. By making it harder to avoid advertisements (especially ones catered to your interests based on your tracking history), we might just be inclined to give in.
Key West Video is a full service corporate video production company with over 26 years of experience in the industry. Our corporate video production crew has worked with large corporations, small businesses, start-ups, and non-profit organizations.
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Tuesday, November 17, 2015
3 Things That Make Stellar Video Testimonials
More often than not, #corporate #companies will resort to #client #testimonials when #marketing their #brand. After all, what better way to increase #visibility?
Believe it or not, client testimonials are not as easy as it sounds. The last thing you want to come across as is phony. Consider this: potential #clients will be drawn to the quality, sound, and overall tone of your testimonials. If the subject in the video isn’t really saying much, your product or service becomes a hard sell.
Here are 3 surefire ways to make sure you are making exceptional video testimonials:
1. Authenticity
You should want your testimonials to sound as authentic as possible. If you have #camera-ready, passionate clients at your disposal, utilize them! A #charismatic client will trump any actor with their #passion, #knowledge and overall presence on camera.
2. Information
Additionally, you want testimonials that #inform your #audience. Testimonials like “I felt great after” or “This was awesome!”, while fine, sound much too generic. We always tell our clients that we should assume their audience is as intelligent as they are. An informed customer is a happy customer.
3. Stunning Video Quality
It should go without saying that you want your #video #quality to be the best it can possibly be. A well-shot, well-lit video testimonial not only conveys #professionalism, but shows that you are also #committed to bringing the best quality #content to your audience.
We at Key West Video are committed to providing the best in #corporate #video #production, and are aimed at bringing you the best in client #service. Check out our portfolio and contact us for a quote today!
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Tuesday, November 10, 2015
How Apps Can Improve Your Corporate Marketing
Keeping up with #marketing #trends means staying on top of technological change. #Companies like #Facebook took advantage of the potential #marketing audience by creating apps to market to a targeted audience.
There are a few things to consider when mapping out elements for mobile #apps. And while most companies are competitively scurrying to create the next usable #app, it’s important to first take a step back and realize why you’re doing it.
First and foremost, what will it be used for: #promotion or #profit? Despite what many might think, there is a marginal difference in the app world, though they are interlinked.
Many companies seek to promote services through app #marketing. Consequentially, there are many components involved with app-making.
You should consider which #smartphone your #application would be best used on. Typically, #Apple users have a tendency to be more loyal to their #brand. The Apple Store also happens to generate 70% more in revenue than Google Play.
However, Android by far takes the lead in market share. Ultimately, it boils down to what your goals are with your app #development and what you and your #developers consider a success.
Creating a visually appealing #product with an attention-grabbing #design will undoubtedly increase the number of #downloads. You should assume that your app will be visible to your customers at all times. It will also serve as a direct marketing channel to your targeted audience. And that’s the goal, isn’t it?
It also solidifies your brand in the minds of its users. There are reasons why brands such as Facebook, #Twitter, #Instagram and #Snapchat are so recognizable to the point where a simple #badge will suffice; they are relevant to their #content users, easy to access, and by that accord, they are literally everywhere.
Apps also legitimize your #social #media presence. Not that a solid number of Facebook page likes or a “checked” Twitter account don’t validate your company, but an app is the final cherry on top when it comes to forward-thinking #marketing. It also shows you’re serious about staying up-to-date with your target market.
Recently, we were able to shoot footage for a new #music #app called Tuurnt.
We at Key West Video specialize in video production, which includes video for #mobile applications. Contact us for quote today!
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Wednesday, September 23, 2015
How Secretive Should You Be About Your Marketing Strategy?
Initiating a new marketing strategy can be overwhelming. There’s a lot to consider when deciding on a new launch strategy. Paid advertising. TV commercials. Social media campaigns. Radio spots. The list goes on and on.
For reference’s sake, let’s look at Apple.
Apple has a reputation of fostering a culture of secrecy within its walls and out. Former employees have stated that departments were not allowed to discuss projects with each other lest they collided. Information was received in a top-down method from a single executive group. And employees couldn’t speak to anyone outside of the company on an upcoming project without risking termination.
It’s not difficult to see how this can foster an environment of fear. But thankfully, not every company is Apple.
They’ve mastered the art of tease to build hype before a new release, making it the perfect case study when considering how much (or how little) you should tell the public.
For one, Apple has tapped into word-of-mouth promotion. The best way to gain popularity is to put out a solid product that can speak for itself. In their case, surrounding media says what they as a company don’t need to.
This has its ups and downs. Startups have a lot to prove in the realm of credibility and reliability, and obviously don’t have a breadth of experience to rely on. Knowing your core client base and how your target demographic operates online really helps with promotion.
Another tactic Apple uses is its “scarcity”. We usually hear from external gadget sources that Apple will be releasing it’s new (insert Apple product here). This effect is comparable to Black Friday on a first-come-first-serve basis.
These methods have risked backfire in the past. When avant-garding their entire new product, the Apple Watch, Apple opened itself to risk: competitors who were able to deliver a similar product for a more affordable price.
Part of Apple’s appeal is never really showing what is going on behind the scenes. Only after years of repetition do we have an idea of when the next iPhone will be released. And while this strategy may seem appealing to some, it lacks a sense of responsibility to its customers. There isn’t much of an incentive to remain loyal to a company that never really tells you when your operating system will become obsolete.
In this case, a little transparency might go a long way.
Not only does this ease the minds of a company’s employees, but maintaining a safe environment also helps with the flow of creativity. Living in constant fear of the unknown can be stifling to your company’s creative marketing strategy. And while it’s unlikely that your company would keep its own internal communication under wraps, it is important to determine who this strategy should, if at all, apply to.
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Tuesday, September 22, 2015
Why You Should Make a Video Resume, Instead
Picture this: It’s the end of 2015. Virtually no one reads. In fact, we skim content at best. Search for keywords. Some of us don’t even make it past the headlines. Kinda scary, huh?
It goes without saying that we live in a fast-paced world. And with that comes fast-paced information, technology, businesses and employer practices (or lack thereof). It’s becoming more difficult to stand out in a crowd full of applicants. Many articles online aim to help you revitalize an outdated resume to appear more attractive to forward-thinking companies. You’ve been conditioned to believe that you must focus on the little details. Choose a good font. Remember the margins. And for Pete’s sake, use spell check. Right?
Sure.
While all that is fine and dandy, this line of thinking conveniently forgets one thing: tradition. The question then becomes: is the concept of a traditional resume still relevant in today’s society? And is taking time to spell-check every word, peruse through Microsoft Word’s font tab and customize the page still worth it?
Some would argue no.
Depending on your field of work, a video resume can be the deal breaker when being considered for a job. For employers looking to hire, video resumes are great for user interaction on social networking sites such as LinkedIn, Facebook, and even Twitter. However, not all video resumes are created equal. Despite this sounding like a fresh, foolproof way to spice up your qualifications, they can be backfire, if done incorrectly.
For starters, a visual representation of your resume should reflect you in a way that a traditional resume can’t. This means that you shouldn’t just read out the contents of your CV or resume in front of a camera. Instead, focus on your strengths in a professional, attention-getting manner.
As previously mentioned, our fast-paced minds mean we are constantly on the hunt for new, exciting and quick entertainment. When making a video resume, it is ideal to keep it short and concise.
Not every job calls for a video (with some even finding it inappropriate), but for the ones that do, video resumes do come with their set of perks. They show that you’re willing to take initiative to think outside the box. By choosing to market yourself this way, you also make it easier for employers or HR departments to remember who you are based on your video. Do you seem energetic? Are you passionate about what you do? Do your mannerisms suggest how much you’d like to work there? This may save a recruiter a lot of time when trying to find their ideal candidate. And if you’re successful, your company may even want your face on their social networks!
Video resumes also allow a company to connect with you without having met you face-to-face. Here at Key West we can help you create the perfect video resume for the employer of your dreams. Contact us today for your chance to set yourself apart from the rest on your social networks.
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Wednesday, August 12, 2015
Clickbait Corporate Videos: How Far Would You Go?
The internet is swirling with all types of sources for information. Established news companies are finding it harder to keep track of social media trends alone, much less keep up with new media such as Buzzfeed or Upworthy.
New media companies commonly use “clickbait” material – highly sensationalized headlines – to bring mass traffic onto their sites. Headlines are misleading enough to suck you in, but relational enough to keep you from being completely let down. Many times, they reflect pop culture and recycle ideas from traffic aggregators like Reddit. They also insist the headline will affect your personal life in some capacity. Their main goal? To generate ad revenue.
These two Irish guys hit the nail on the head:
It’s no secret that clickbait is one of the reasons for online journalism’s decline. It’s borderline lazy to create provocative headlines with no real substance. It also removes the need for independent or critical thought, with some sites just stealing content from others.
So how does this relate to your company’s videos?
In the corporate world, many companies make it their goal to go viral. They will spend a lot of money and time researching popular trends to appeal to their audiences. And who can blame them? Once something goes viral, it’s usually there to stay.
Exposure is great, yes, but at what cost? Clickbait material is often vague, which is the opposite of what you should be aiming for. Instead, companies should be looking to educate their clients with facts on their industry and answering questions on the details of their services. Leading viewers on to videos that are irrelevant to your brand hurts more than it helps.
Fluffy, clickbait videos also do not answer the basic questions other businesses might want to know when they first come into contact with your company. Who are you? What exactly do you do? It’s easy to list several things your competitor does wrong, but how does your company differ? What is the best way to illustrate that to a viewer in need?
There are ways to get around it. Luring viewers in with an interesting concept may get their attention, but your solid content is what will keep them on the page. Well, at least that’s the goal.
Ultimately, the first 30 seconds of your video should be solid enough to grab your viewer’s attention, but relevant enough for them to stay.
Here at Key West Video, our goal is to make corporate videos that are not only great, but also make sense.
What do you think about clickbait corporate videos? Comment or share below!
The post Clickbait Corporate Videos: How Far Would You Go? appeared first on Corporate Video Blog.
Wednesday, July 29, 2015
How Nerd Culture Affects Corporate Video
In high school, we all knew that one kid who had some element of nerd: huge glasses, head in the books, and comic books (or maybe a weird combination of all three). Sometimes they had friends. Sometimes they didn’t. Often, they were bullied for being a little different. In childhood and adolescence, it sucked. But in adulthood? It might be safe to say that nerds are winning.
Despite the different types of nerds (from theatre geeks to sci-fi writers and everything in between), one thing that unites us all is our investment in non-conventional things. We are the ones who hunt for “irrelevant” information. We pay attention to detail. And we’re dedicated to what we do.
We are the “ideal” workers that any employer would love to have. This is probably how we’ve managed to take corporate. With immaculate precision, we’ve infiltrated the workforce. We’ve become the CEOs, technical muscle, and brains behind it all. You know, things that make the real money. And we’re like roaches; we’re everywhere. In your cubbies. At your cafeteria tables. In your elevators. Everywhere.
So, how does this relate to corporate video? Well, when creating content for different corporate businesses, it’s important to find some common ground. A company’s vision has to resonate with their audience in some way. A lot of things we’ve associated in the past with “nerd” are a lot more accepting by pop culture today. It’s becoming easier to broaden your audience while staying true to who you are. Your true nerd essence.
Even if “nerds” are not a target audience, here are a few takeaway lessons that any client will appreciate:
An emotional appeal
Henry Cavill as Clark Kent/Kal-El in ‘Man of Steel’
Almost every corporate video tries to lure its audience in with emotion. By appealing to the senses, a target demographic reacts on a visceral level. According to PsychologyToday, brand advertising becomes powerful when an emotional connection is established. However, it’s important to keep a balance of a rational and emotional appeal.
Storytelling
Patrick Stewart (left) and Famke Janssen (right) as Professor X and Dr. Jean Grey in ‘X-Men’
Ever wonder why comic books appeal to us so much? Well, let’s look at story. There is a narrative found in all comic book stories. They often include a coming-of-age tale, the downfall of civilization, or a hero’s journey. It’s not necessary to follow that same formula in corporate video, but having a narrative helps describe who you are and what your company stands for.
Niche
Taylor Kitsch as Remy LeBeau/Gambit in ‘X-Men Origins’
If you’re a niche company, even better. It’s easy to appeal to your audience by marketing specifically to their needs. If you’re a creative coffee shop that caters to a specialized crowd, a minimalist-style video with warm light will suffice. You can even include close-ups of creative latte names. Simple appliances can be decorated with “hipster-esque” themes.The more niche, the better.
Showing off a skill-set
Lucy Lawless as Xena in ‘Xena: Warrior Princess’
All companies benefit from showing off their services – but not all can do it with style. A clean, chic corporate video that showcases how to use an app not only matches a company’s aesthetic, but also appeals to clean, chic users. For companies who want the nitty-gritty, your video should match that visual and show in-depth how you achieve your goals.
Being the bigger person
Chris Zylka (left) and Andrew Garfield (right) as Flash Thompson and Peter Parker in ‘The Amazing Spiderman’
Eliminate an “us vs. them” mentally when marketing your company. Unlike the mean bullies in high school who bullied or excluded you, be the bigger person. Or in this case, company. Create a welcoming environment for all walks of life – not just nerds. You never know just who will come into contact with your brand. Market yourself as easily accessible for even the, well, “dimmest” of people, but challenging enough for the average consumer.
Making an audience think
Heath Ledger as The Joker in ‘The Dark Knight’
Be provocative with your message. Your audience will appreciate a strong, creative, and witty message. Projecting information with statistics and graphs is fine, but questioning your audience (or better yet, planting the idea that your audience think they has a choice) may get you your desired effect.
But be careful. Something that’s too difficult to understand may backfire or go right over your audience’s heads. You don’t want to confuse them.
Moving past the inner skeptic
Who could forget the epic scene in The Social Network when Jessie Eisenberg (who plays Facebook founder Mark Zuckerberg) “points some gaping holes” in Harvard’s security system?
Engineer blogger Pete Warden conveniently notes his skepticism when testing out code. Placing our trust in facts and figures is more assured than intuition. Companies benefit from researching the most effective ways to maximize their audiences. Heck, it worked for Netflix.
What are some other ways nerd culture has affected corporate video? Comment and share below!
The post How Nerd Culture Affects Corporate Video appeared first on Corporate Video Blog.
Thursday, July 10, 2014
Campaign Goals for Your Video
Creating an awesome video for your customers is not enough. You need to think about the campaign as a whole from the start. This means taking the time to step back and plan your campaign strategy before you get started with the video itself.
Our clients often ask us what makes a great video. There are so many different elements that come together to create an amazing story, great production value and a solid concept. But the fact of the matter is if you want your video to be distributed optimally, you need to think about your video as part of a larger campaign.
Target Your Audience
Plan your video with your target market in mind. Everything from how long the video should be, to the gender of the voice-over artist you choose, should be tailored to your audience. When it comes to the campaign, and distributing your content, make sure to decide on the best avenues to reach your audience.
Create a Specific Message
What message do you want to send with your video? Buy our product so we can get rich is not a good strategy. Step into your audiences shoes and determine what they would want to know, what they would like to see, and the best way to get that message across. Your message should not only be an integral part of your video, but a part of the larger campaign as well. Other aspects of your marketing strategy should be co-branded with the video. For example, change up your Facebook display picture to coincide with the new video, create a whitepaper with the same characters from your video, use photos or screen captures from the video to put on branded material.
Measure Your Success
The point of a campaign is to get your brand noticed. Without setting specific goals and finding out if you met those goals, then you will never truly know the success of your campaign. Check out this great article on Innovid to learn more about how to measure the success of your video marketing campaign.
Remember, video is a fabulous marketing tool that can serve a wide variety of purposes. However, videos by themselves need to be part of a larger story. Focusing on the audience, the message, and how you will track it all, will aid you when putting together your next video marketing campaign.
Wednesday, June 11, 2014
Graphics for Your Corporate Video
Graphics and branding can play a significant role in the overall look and feel of your corporate video. Find out why they are a useful tool.
Establish Your Brand
Many companies already have a #BrandingStrategy and look that they generally adhere to for marketing purposes, and it is important to extend these branding guidelines to your video productions as well. Incorporate your #Branding graphics into your corporate video in order to enhance your #MarketingStrategy.
Create Unity
As a part of your branding and marketing strategy, adding graphics to your #CorporateVideo will not only add an element of unity to your marketing materials, but also unify your videos as a whole. Incorporating branding graphics into your corporate videos is also useful when you have created a variety of videos and need to identify them as a series of modules or episodes.
Visually Attractive
We all know that it’s incredibly crucial to keep your audience interested and engaged in your content. Adding graphics to your corporate video can increase their visual appeal and enhance their overall look. The graphics can also supplement the video by further explaining the content with the use of visual aids.
- Do you have company graphics, logos, and designs that you want to include?
- How much of a role will graphics play in the video?
- Do you require animation, special effects, or sound effects?
- Will graphics and branding elements be provided by your company?
- How do these elements factor into the message and overall goals of the video?
Answering these questions and understanding the role of branding and graphics will give you a better idea of how you can enhance your video by adding special effects, graphics, and images at the right time to have maximum effect.
Not sure about your graphics needs for your next corporate video production? Contact Keywest today – we’re here to help!