3 Things That Make Stellar Video Testimonials

More often than not, #corporate #companies will resort to #client #testimonials when #marketing their #brand. After all, what better way to increase #visibility?

Believe it or not, client testimonials are not as easy as it sounds. The last thing you want to come across as is phony. Consider this: potential #clients will be drawn to the quality, sound, and overall tone of your testimonials. If the subject in the video isn’t really saying much, your product or service becomes a hard sell.

Here are 3 surefire ways to make sure you are making exceptional video testimonials:

1. Authenticity

You should want your testimonials to sound as authentic as possible. If you have #camera-ready, passionate clients at your disposal, utilize them! A #charismatic client will trump any actor with their #passion, #knowledge and overall presence on camera.

2. Information

Additionally, you want testimonials that #inform your #audience. Testimonials like “I felt great after” or “This was awesome!”, while fine, sound much too generic. We always tell our clients that we should assume their audience is as intelligent as they are. An informed customer is a happy customer.

3. Stunning Video Quality

It should go without saying that you want your #video #quality to be the best it can possibly be. A well-shot, well-lit video testimonial not only conveys #professionalism, but shows that you are also #committed to bringing the best quality #content to your audience.

We at Key West Video are committed to providing the best in #corporate #video #production, and are aimed at bringing you the best in client #service. Check out our portfolio and contact us for a quote today!

 

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What Professional Services Actors Really Need

At some point, every #artist makes the jump to take their art to the next level. Painters invest in high-quality paint. #Videographers buy #cameras. And for #actors, this means taking up #acting classes and professional services.

Any working #performance artist will tell you that when seriously considering your field, you will need to take the time to really study your craft. For actors, this can mean a variety of things. In essence, you will need to make the investment into at least a few of the following:

1. Self-tape auditions

In the recent past, #casting #companies have started asking actors to submit self-tape auditions. This is exactly what it sounds like – submitting a tape of an audition taken by the actor by his or herself. Sometimes, actors are simply not available to be present at every audition. And sometimes, casting agencies might do an open #virtual call for actor submissions. What they don’t realize is that not every actor is #tech-savvy, and that despite #talent, a low-quality will affect the way the actor is perceived.

Self-taping can also better prepare an #actor for face-to-face auditions.

2. Demo reel editing

A crisp #demo #reel is another professional services (and a must) for most actors. Having sharp, precise cuts from multiple #shoots not only adds #dimension to the actor’s #characters, but shows off his or her versatility. A well-edited demo reel is crucial when being considered for a role.

3. Private coaching

Another great way for actors to invest into their career is to consider taking #private #coaching. #Toronto is a hotspot for #Canadian talent, and there are a multitude of #private acting #studios available across the city. Actors receive a greater attention to their craft when taking up private #lessons.

4. Acting classes

Open acting classes are also widely available (and might be a little cheaper, too). Often, these classes are quite full. Though you may not get the individual attention you need, these open classes tend to be much more economical for the up-and-coming working actor.

5. Workshops

Lastly, many might view acting #workshops as a proven way to hone your #skills. By receiving direction from acting #coaches, #industry #professionals, talent #scouts and casting #agents, workshops are an incredible to ease yourself into a fast-paced industry and receive invaluable #support.

Are you an actor struggling to find out what is right for you? Key West Video has you covered! We supply all of the above. Visit our page to contact us for a quote today!

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