Monday, April 30, 2018
Friday, April 27, 2018
Wednesday, April 25, 2018
Case Study: Quit Stories PSAs
Key West Video worked with the Regional Municipality of York last year to create a series of Quit Smoking PSAs. The region wanted to alert people to the resources available for those interested in giving up tobacco. Through the use of personal stories, we were able to connect with the target market. In less than a minute, each testimonial tells the story of how cigarettes negatively impacted a life. Then, the audience learns how quitting has affected the featured citizens.
Set the Stage
Each video opens with a York Region graphic and the voice of the storyteller. Somber music sets the mood for an introduction to a life dependant upon tobacco. Then we see the subject on-camera and learn their name and where in York Region they reside.
Hearing a personal story is relatable because it’s full of concrete situations, feelings and consequences. It’s an effective way to connect with your audience. This approach allows a viewer to see themselves in the same situation in a way statistics can’t mimic. Here, Corrine talks about her family and the importance of quitting for them.
The Darkness
Over the course of a sit-down interview, we learn about the subject’s history with tobacco and how it has adversely affected their life. Below, Dave talks about his many years of smoking, the habitual aspect of his addiction and what finally led him to quit. Simple b-roll provides some visual variety.
The Light
In each video, there is a point at which the music changes. This signals a decisive moment when the subject talks about quitting. Every person struggled with their addiction and the effort it took to quit. Richard reveals that it was his young family that made him think about quitting. He goes on to share how freeing that decision was.
Learn More
Corrine, David and Richard all share personal stories, each compelling in a different way. The stories end with the subjects encouraging others to quit smoking or to seek help quitting. The videos wrap with a strong message about why being smoke-free has changed their lives for the better. As each person finishes talking, we see a back page with a link to York-sponsored resources.
Using Storytelling to Connect
Great storytelling creates an emotional connection—science proves this! Whether you’re using client testimonials to promote your services or your CEO has a great story about how she started the company, audiences relate to real people and real experiences. At Key West Video, we can help you tell your story. Call us today for a free quote.
The post Case Study: Quit Stories PSAs appeared first on Corporate Video Blog.
Monday, April 23, 2018
Friday, April 20, 2018
Wednesday, April 18, 2018
Monday, April 16, 2018
Case Study: Vaughan Business Expo
In January this year, Key West Video attended the 2018 Vaughan Business Expo. Held at the Terrace Banquet Hall, this B2B event was an opportunity for us to network with other area businesses and enforce our presence in the community. Here’s a video wrap-up of our day.
This kind of gathering is a great opportunity for participants, including Key West Video, to spread the word about business. Every time we go to an expo like this, we try to shoot and edit a video to use for marketing. To that end, we had our producer Cela record an intro and outro.
B-roll was shot to show the space and give viewers an idea of the atmosphere that day. Plus, we wanted to illustrate the wide variety of businesses on hand. Our camera operator was all over the space, shooting booths, the eating area and featured speakers. And, of course, the people!
Talking to the People
We took time to talk to a couple of the vendors, including Woof-a-Palooza. The founder of this non-profit, Carina, told us she was there to engage the Vaughan pet community, network and look for initiative supporters. We shot b-roll of the Woof-a-Palooza booth and their materials, curated to raise awareness of dog-related charities and services. Since 2016, this group has held a yearly gathering at the Woodbridge Fairgrounds. It’s a meeting of like-minded dog lovers complete with vendors, food, fun and games.
Before moving on to our next vendor interview, a rapid-fire series of b-roll shots shows the assortment of the businesses at the expo. Time-lapse illustrates how busy the space was that day. Did you see how fast Stuart was moving at the Key West Video booth?
Our next interview is with a representative from Shared Workspace. This group offers flexible workspace solutions for SME. Like the rest of the participants, they were there to network, meet other businesses and share ideas. As an outfit dealing with rentals that range from 100 square feet of industrial space to a small office in a corporate centre, Shared Workspace was in the right place to meet potential customers.
We wrap the video with a farewell from Cela and it’s another trade show under our belts. If you need to spread the word about your business, give Key West Video a call today.
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