Case Study: Commission for Complaints for Telecom-Television Services

Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These  animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.

Who We Are

This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.

We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.

The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.

How it Works

The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers.  Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.

The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.

Animated Explainers

These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.

The post Case Study: Commission for Complaints for Telecom-Television Services appeared first on Corporate Video Blog.

Case Study: Tree Canada

Case Study: Quit Stories PSAs

Key West Video worked with the Regional Municipality of York last year to create a series of Quit Smoking PSAs. The region wanted to alert people to the resources available for those interested in giving up tobacco. Through the use of personal stories, we were able to connect with the target market. In less than a minute, each testimonial tells the story of how cigarettes negatively impacted a life. Then, the audience learns how quitting has affected the featured citizens.

Set the Stage

Each video opens with a York Region graphic and the voice of the storyteller. Somber music sets the mood for an introduction to a life dependant upon tobacco. Then we see the subject on-camera and learn their name and where in York Region they reside.

Hearing a personal story is relatable because it’s full of concrete situations, feelings and consequences. It’s an effective way to connect with your audience. This approach allows a viewer to see themselves in the same situation in a way statistics can’t mimic. Here, Corrine talks about her family and the importance of quitting for them.

The Darkness

Over the course of a sit-down interview, we learn about the subject’s history with tobacco and how it has adversely affected their life.  Below, Dave talks about his many years of smoking, the habitual aspect of his addiction and what finally led him to quit. Simple b-roll provides some visual variety.

 

The Light

In each video, there is a point at which the music changes. This signals a decisive moment when the subject talks about quitting. Every person struggled with their addiction and the effort it took to quit. Richard reveals that it was his young family that made him think about quitting. He goes on to share how freeing that decision was.

 

Learn More

Corrine, David and Richard all share personal stories, each compelling in a different way. The stories end with the subjects encouraging others to quit smoking or to seek help quitting. The videos wrap with a strong message about why being smoke-free has changed their lives for the better. As each person finishes talking, we see a back page with a link to York-sponsored resources.

Using Storytelling to Connect

Great storytelling creates an emotional connection—science proves this! Whether you’re using client testimonials to promote your services or your CEO has a great story about how she started the company, audiences relate to real people and real experiences. At Key West Video, we can help you tell your story. Call us today for a free quote.

The post Case Study: Quit Stories PSAs appeared first on Corporate Video Blog.