POV Video for a Unique Viewing Experience

The way a video or film is shot can really affect a viewer’s experience and the overall story. When a DOP or director uses a point-of-view (POV) perspective, the audience sees things through the eyes of a character or object. This technique is also called subjective camera or first-person camera and it gives you the ability to embody the scene.

Viewer Immersion

POV gives you the ability to see life through a character’s unique perspective. For example, if the character is drunk, what you’re seeing may look fuzzy and your view off-kilter. Now you’re immersed in their experience. If a character is very tall or very short, they could see the world differently and a shot reflecting their angle of vision helps you related to their experience.

A subjective POV shows an interior or personal perspective.  A sub-genre of this kind of shot is the trunk shot. This is a low-angle reveal is meant to amp up tension and is used literally when a trunk is opened on a subject. Quentin Tarantino is famous for using these shots in movies like Reservoir Dogs and Pulp Fiction.  By contrast, an objective shot is the exterior or observer’s POV; a fly on the wall perspective.

Fear and Suspense

A POV shot is an excellent angle for building suspense or generating fear. Think of the horror film where you see through the eyes of a killer as they pursue a victim. Even better, remember the scene from Jaws where you see what the shark sees. The shark swims below the water’s surface with a buffet of legs dangling above.

 

Action

POV can literally put you in the driver’s seat during an action shot. If you’ve watched POV video of someone on a roller-coaster, then you know what we mean. Your stomach drops as the car hurtles down the track and flies through loops. It’s a very effective way to feel what the character feels.

Nature

It’s hard enough to relate to what it’s like to be another person. Trying to imagine life as another species is even harder. When scientists strap a camera to an animal they’re studying, they get a lot of information on what that animal is doing in their day-to-day life. It’s also pretty cool to see what your dog sees. This GoPro compilation is a thrill ride courtesy of the wild kingdom.

We Cover Every Angle

Shooting POV is really a fiction technique, but it can also be used in corporate video production. The perspective could show a typical day at your company as seen through the eyes of an employee or your product as it moves down the assembly line. Whether we’re shooting POV or using another approach, we know how to use video in a way that gets attention. Call us today for a free quote.

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Case Study: Commission for Complaints for Telecom-Television Services

Key West Video recently worked with the Commission for Complaints for Telecom-Television Services (CCTS) to create video explainers. These  animated pieces are aimed at people who could potentially benefit from the organization’s services. Here, we take a look at the approach used for the videos and why they work.

Who We Are

This video’s goal is to increase public awareness about the CCTS. We begin by giving some example problems that service users will recognize. We want the viewer to identify with the situation of the animated characters and see themselves depicted. Clients generally ask us to be representative of the target market we’re addressing and since the CCTS is open to all Canadians, we tried to show a range of characters.

We continue with an introduction to the CCTS as a solution to the problems encountered by the people in the video. The video defines the service and its mandate and identifies who can benefit. We mention that the process is impartial and free, which is important to viewers.

The last bit of information we provide is a CTA. In under a minute, the viewer has learned about a free service that can help them resolve a potentially expensive and troubling dispute. Further, the target market knows how to file a complaint if they feel they can be helped by the CCTS.

How it Works

The other video we produced for the CCTS is an explainer that delves into the specifics of filing a complaint. We again start with examples of issues that consumers may be having with their service providers.  Then the CCTS is introduced as a problem-solver. After listing the ways a complaint can be filed, we walk the viewer through the process of filing and what to expect. All steps from an early resolution scenario to a final resort action are laid out.

The video concludes with a mention that service users will be asked to fill out a survey about their experience. A CTA letting the viewer know where to go for more information or to file a complaint accompanies the backpage.

Animated Explainers

These two short videos are chock-full of information. Using animation gave Key West Video the freedom to manipulate characters and visuals to fit the project’s goals. If you have a process that could use an animated explainer, call us today for a free quote.

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Depth of Field in Video

The Evolution of Corporate Video

Sustainability Videos—Good for the Earth and Business

Mistakes to Avoid in Corporate Video

Video is the Perfect Fit for B2C Marketing

Video is the Perfect Fit for B2B Marketing

Videos with a Conscience

Video First to Finish First

Case Study: Tree Canada

How to Use Text in Video

The Value of a Company Culture Video

May the Fourth be With You

Are Influencers Worth It?

Tax Season and Corporate Video

The Role of Diversity in Corporate Video

Case Study: Vaughan Business Expo

In January this year, Key West Video attended the 2018 Vaughan Business Expo. Held at the Terrace Banquet Hall, this B2B event was an opportunity for us to network with other area businesses and enforce our presence in the community.  Here’s a video wrap-up of our day.

 

 

This kind of gathering is a great opportunity for participants, including Key West Video, to spread the word about business. Every time we go to an expo like this, we try to shoot and edit a video to use for marketing. To that end, we had our producer Cela record an intro and outro.

B-roll was shot to show the space and give viewers an idea of the atmosphere that day. Plus, we wanted to illustrate the wide variety of businesses on hand. Our camera operator was all over the space, shooting booths, the eating area and featured speakers. And, of course, the people!

Talking to the People

We took time to talk to a couple of the vendors, including Woof-a-Palooza. The founder of this non-profit, Carina, told us she was there to engage the Vaughan pet community, network and look for initiative supporters. We shot b-roll of the Woof-a-Palooza booth and their materials, curated to raise awareness of dog-related charities and services. Since 2016, this group has held a yearly gathering at the Woodbridge Fairgrounds. It’s a meeting of like-minded dog lovers complete with vendors, food, fun and games.

Before moving on to our next vendor interview, a rapid-fire series of b-roll shots shows the assortment of the businesses at the expo. Time-lapse illustrates how busy the space was that day. Did you see how fast Stuart was moving at the Key West Video booth?

Our next interview is with a representative from  Shared Workspace.  This group offers flexible workspace solutions for SME. Like the rest of the participants, they were there to network, meet other businesses and share ideas.  As an outfit dealing with rentals that range from 100 square feet of industrial space to a small office in a corporate centre, Shared Workspace was in the right place to meet potential customers.

We wrap the video with a farewell from Cela and it’s another trade show under our belts. If you need to spread the word about your business, give Key West Video a call today.

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The Call of the Wild: Using Animals in Video

Take Your Shoot Outside