Digital Video Versus TV Networks

While TV is considered a traditional media platform, digital video isn’t necessarily here to replace it. More and more online video streaming/media companies are finding the need to collaborative with networks now more than ever.

Traditional media is recognizing that their audiences are quick to move on – especially when they don’t. When you think about it, networks aren’t really given a chance to plateau if they want to keep viewership. What better way to stay current than working with evolving digital platforms?

We are in the age where our digital presence has taken over. Our generations flock to clickbait articles, listicles, quizzes, and sizable GIFs. We aren’t even visiting gossip sites as much anymore. We spend most of our time gathering information from Twitter, Facebook and Tumblr. A few of us are even there to watch stories unfold live on social media.

With that being said, it makes sense that networks who are behind on current trends would want to stay relevant. But instead of attempting to compete by following the ways of the digital world, they’ve come up with an even better solution: acquiring the fire.

According to Adweek, big media moguls are acquiring digital companies to help expand their audiences. Last year, Disney has invested a whopping $400 million into VICE Media. NBCU invested $200 million into BuzzFeed and another $200 million into Vox Media, and Turner put $15 million in the tech site Mashable.

What does this acquisition mean?

Well, for one, digital mediums have turned their attention to TV advertising. Content that goes viral has the  potential for being seen by millions on their screens. There is a general belief that pulling out from TV programming budgets and investing into digital streaming services can increase the overall visibility of the content.

When you really think about it, it’s a brilliant way to ensure the survival of the medium. It’s also a simultaneous win for bringing millennials – or at least their interests – over to the dark side.

Another benefit is visibility for original, progressive content. While it’s still unclear about the stipulations for broadcast regulations, it’s a step forward for more progressive television.

Consider the relationship between digital global media outlet VICE in collaboration with HBO. VICE, a media outlet known for its ode to non-traditional approach to world events, recently teamed up with HBO. Now, VICE is free to expand its content on a linear medium.

Here at Key West Video, we specialize in creating premium content for online consumption. For more information on the services we offer, visit our website and contact us for a quote today!

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Why You Should Consider VR Stock Footage

‘Stock footage’ is a term that is thrown around loosely in the corporate video world. But not many realize how much stock footage is involved when developing virtual reality.

Creating virtual reality (VR) can be tricky. Virtual reality is unsurprisingly based on an interpretation of how we view our world. It is built on our pre-existing notions of how things are set up and how we navigate through them.

Over the years, Key West Video has shot a massive amount of video for our clients. This has inevitably resulted in a multitude of stock footage that we’ve kept in our vault.

We understand that a lot of virtual reality companies, creators, and investors are on the hunt for footage that can be inserted into alternate reality video platforms.

Sometimes, this even means having a roster of 2D and 3D (or 360 degree) video.

Now, in the midst of our ever-evolving market, the option now exists to actually buy VR stock footage.

What a time to be alive.

Companies like VideoBlock offer time-lapse stock footage for companies looking to purchase the virtual experience.

 

 

 

 

 

 

 

 

What really pushed the demand for VR stock footage was online media outlets like YouTube and Reddit who introduced higher definition camera quality to their content. This called for better overall HQ video from anyone serious about getting their content across multiple platforms.

It’s important to recognize, however, that there are levels to virtual reality. Not everything that calls for a headset is necessarily VR.

One obvious benefit is the immersion into another reality. VR stock footage is an invitation for “otherworldliness” with the convenience of a smartphone. But it does not compare to full immersive experience with products from companies like Oculus Rift that are quickly infiltrating social media networks like Facebook, Huawei, and HTC.

Here at Key West Video, we aim to create progressive video content to our clients. Check out our website and contact us for a quote today!

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How to Make A Persuasive Corporate Video

Making a persuasive corporate video can be tough.

We often forget how much is actually involved with creating a persuasive video. It is one of the few things that has an art and a science to it. When it comes to creating corporate video, one must use visuals in order to really send a point across. However, it’s not always as easy as telling your audience what to do. You’ve got to convince them that buying your product or service is something they’ve wanted – or even needed – to do all along.

When you think about it, the language of persuasion is really the art of rhetoric.

What does that mean, you ask?

Ultimately, persuasion is the subtle recognition of how you will appeal to in your audience. It’s how you convince an audience to see things from a certain perspective. In the corporate world, this means convincing your audience to make a decision

Let’s take a look at the following factors to consider when creating persuasive video:

Ethos

Ethos is an appeal to credibility. It reinforces your believability and trust. In the corporate video climate, this means creating a video campaign that boosts your audience’s trust in your brand.

Pathos

Pathos, in the simplest of terms, is an appeal to emotion. We’ve spoken before about the importance of appealing to your audience’s emotions and showing your company’s human side. Audiences need something they can connect or relate to. An emotional appeal is most universal

Logos

Arguably the most popular of the three, appealing to your audience’s logic is of utmost importance. It is what will drive a consumer to buy your product out of necessity and not excessive need. It is what will keep them coming back after they realize they need your service. It incorporates tangible results from previous testimonials and should show off your expertise. It can also include statistical facts to make your brand impressive.

Here at Key West Video, we work with our clients to create the ultimate compelling corporate video. Our aim? To incorporate some level of these elements to help expand your brand through corporate video. Visit our website and contact us for a quote today!

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Does Your Company Need Billboard Ad Video Marketing?

Static billboard marketing made waves when they first arrived. But since then, our culture has shifted the way we consume content, forcing marketers to follow suit.

What better way to do it than on the big screen with billboard video advertising?

Times Square, arguably one of the most popular sites in the Big Apple, sees a whopping 3-400 000 people each day.

That’s a lot of people.

Regardless of age, race/ethnicity, gender or economic background, that’s also a huge potential market.

Filled with bright lights, enticing street performers and a multitude of shops to choose from, it can be difficult to really take in all of what’s around you. One thing that stands out, however, are the massive billboard video advertisements surrounding the central square.

It isn’t surprising that our very own Dundas Square followed suit, as well.

 

 

 

 

 

 

 

 

 

 

Billboard video advertisements add that extra level of intrigue. In high-density areas like Times or Dundas Square, a video (and a good one at that) grabs people’s attention. At the very least, a company’s video advertisement will be visible to many. And if your company’s ad is actually good, even better – that could translate to increased sales.

They also stimulate the senses. One notion is that highly populated areas such as these are high stimulant areas. With so many different sounds, smells, and new things to touch and taste, our senses are at an all-time high. If we factor in bright lights and high-action video, it’s almost sensory overload.

An important thing to consider is location. When shooting for a billboard video ad, where will it be? When it boils down to it, you want people to engage with your brand.  British Airways recognized the importance of location and incorporated a brilliant billboard ad:

Highly populated areas mean higher competition, which also means a higher production value which means a higher budget. Are you prepared to create high-quality content that can stand against the competition and make waves?

Here at Key West Video, we create top-quality video for all mediums. With an emphasis on creating compelling corporate content, we strive to make our clients happy with stunning video quality. Visit our website for a quote today!

 

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Even the #scarecrow needs a break from the #batman. #comicbooks #comics #dccomics #dc #cosplayers #ottawacomicon #comicon @ottawacomicon #ottawa #canada #heroesmanufactured #documentary

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@ottawacomiccon #shooting some #video for a #documentary called #heroesmanufactured. #videoproduction #ottawa #canada #comicon #ottawacomicon #xmen #rogue #gambit #cosplay #cosplayer #marvel #marvelcomics

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Our hearts go out to #fortmcmurray. @keywestvideo had the opportunity to work there last year, and we hope to be back there soon. #alberta #canada

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When It Comes To Comic Book Art and Storyboarding

Ever wonder what makes comic books so great? Aside from compelling storylines, great graphics and action words like POW! and THUD!, we get an awesome look at each move the character makes.

Why not translate this to video?

We’ve heard many people talk about using comic book artists to storyboard films. While this might seem like a great idea, it does leave a little room for misconception. It’s important to recognize some of the fundamental differences between actual comic books and storyboards.

From a film standpoint, comic books offer a great first template of what a film could look like. In fact, after collaboration between the comic book artist, art director, film director, editor, writers and/or production designer, you may just have an entire film laid out.

However, a lot of filmmakers (and even screenwriters) make the mistake of oversimplifying the medium of itself. We say medium because, well, it is. Comic books are not just picture books with fancy action words and drawings. They are a transmedic narrative platform featuring in-depth world-building, compelling storylines, backstory, and symbolism.

Writer Tyler Weaver of ScriptMag describes it best:

“Comics [merge] the tried and true of drama: books are about what people think, plays are about what people say, movies are about what people do. If you can make it work, you can have people doing, saying and thinking in one comics panel.”

On the flip side, just because you are a comic book artist doesn’t necessarily mean you know how to tell a story. A story artist will collaborate with a writer and editor to breathe life into a new world and create a meaningful story. Consider some of the greatest comics of all time in Marvel – Stan Lee, (writer) Jack Kirby, (artist) and Steve Ditko (writer/artist) – there are often co-credits for a reason.

ScriptMag does an excellent job of breaking down the essence of comics in relation to storyboarding for film/television.

When it comes to combining both mediums, think of it as a collaborative process. No set medium has jurisdiction over the other as they both bring their own elements to the table. And with creating for film/television, know that both mediums will undoubtedly add to the overall richness of your content.

We at Key West Video enjoy both comic books and quality video/film. For more information on some of the services we offer, visit our website today!

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Is Hulu The New Face of New Television?

Hulu might change the way we watch TV. With the rise of video streaming services like Netflix, Amazon, HBO and Shomi, it seems like the streaming world is a little crowded. But with Hulu’s newest proposed feature, we might just change the way we watch television. Again.

Aside from new original programming, Hulu has now extended its services to live television programming.

But what does this mean?

Think TV bundles. Hulu is working with both cable and network TV channels to bring its subscribers its own live television. This almost sounds like it will be operating similarly to a skinny bundle. With this, users can use multiple channels – both cable and network – from a service provider for a discounted rate.

Hulu intends on becoming the future of online TV.

It insists on describing watching television as an “experience”. In fact, the company describes the experience as a verb.

“TV-ing”, if you will.

With an emphasis on the personal experience of watching television, Hulu wants to establish itself as a hub for great content and forward-thinking.

One other advantage to this is advertisers. Ads make Hulu attractive to potential advertisers and investors. It also makes for curated commercials during shows. As a viewer, it is both a vice and a virtue; the streaming service includes commercials that benefit advertisers. This helps Hulu stay afloat as advertisements are put in place to offset the subscription cost of the service. Seems cool enough, right? The only plausible vice in this scenario is, again, the commercials. A bit bittersweet, new subscribers may not be expecting (or want to deal with) commercials like in regular programming.

Mashable goes on to mention that Hulu is already has a leg up on this, as it’s owned by major TV networks 21st Century Fox, Walt Disney Co., and NBCUniversal.

As the streaming company has only provided very basic broad strokes in terms of what their new services will entail, they now have the world’s ear as one of the first streaming services to really push the envelope.

We at Key West Video believe in quality programming. Whether it’s shooting commercials for ad agencies, corporate businesses or creating compelling videography for events, we specialize in bringing the best content to our clients. For more information on our services, visit our website today!

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YouTube And Its Never-Ending Copyright Issues

Did you know that YouTube technically isn’t responsible for the copyright violations before a user is notified?

Neither did we.

In an article on Mashable, the DMCA (Digital Millennium Copyright Act) dismisses  YouTube as being responsible for copyright violations by users.

Generally, YouTube automatically removes flagged content. This removes any chance for an uploader to continue monetizing the video before a claim is resolved.

The video-uploading company  has to remove an uploader’s content after it is notified of an infringement by rights holders.

It also has its own copyright detection called Content ID. This allows rights holders whose intellectual property has been partly or entirely compromised to find their content.

(via Mashable.com)

This is not to say that Content ID automatically results in revoking material. Its primary job is to name copyright-infringed material. This doesn’t come without its own can of worms.

One hot issue with content creators is the issue of copyright claims. Many users feel the video site doesn’t adequately investigate [false] claimants. Instead, users feel it rather punishes creators instead.

Back in November of 2015, Google/YouTube made a pledge to promote fair use. In this declaration, they vowed to publicly defend examples of fair use “in court if necessary.”

Clearly, they’re committed to defending its uploaders against unfair copyright claims. They even went so far as to cover costs copyright lawsuits brought against video content creators.

As a way to assuage further complaints, the company decided it will keep flagged content up on the site, but withhold ad revenue from uploaders instead.

Well, until disputes are “settled”.

According to YouTube’s Creator Blog, once the issue is resolved, it will then make proper payouts.

One glaringly obvious question is: for how long? YouTubers will still be able to accumulate money from monetized videos, but what if an ongoing dispute between a claimant and creator lasts for months? Or even years?

Only time will tell.

Interested in creating compelling content for your YouTube channel? We at Key West Video pride ourselves on creating premium content for our clients. Contact us for a quote today!

 

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One of the new additions to the @keywestvideo #team. A #redbloodshrimp courtesy of @thechrisporteous #shrimp #aquarium #office #corporatevideo #videoproduction #instapic

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5 Reasons Why Instagram is Stellar for Business

Instagram recently made changes to its video feature. Brands now have more leeway to create longer and possibly more compelling content.

 

 

 

 

 

 

 

Now, Instagram is slowly becoming one of the leading apps for visual corporate marketing. Here we’ve listed some of the reasons why:

It’s Progressive

Apps constantly ricochet off of the success of others in attempts to stay relevant. More often than not, this means more leeway for users, resulting in added content features. Younger audiences will appreciate that their favourite brand is up-to-date and cares enough to keep up with the times.

It Shows Personality

Instagram is finally giving companies a chance to explore their creative side. Even for B2B and B2C companies, consumers need to know what the company they’re purchasing from is all about. Companies and consumers are, at the end of the day, people. Any company video that can successfully execute a creative video campaign while marketing its product(s) or services is a company video well done.

It Shows You Care

If you think about it, Instagram videos can be considered a form of guerrilla marketing. It involves little to no cost, and can be as simple as shooting a creative behind-the-scenes at a company event. It’s also extremely interpersonal, with the opportunity to connect directly with consumers. With Instagram video marketing, it’s all about the creative direction as opposed to production value (although HQ video doesn’t hurt either). Overall, it shows you care more about the message resonating with your audience more than you do about marketing at them.

It’s Attention-Grabbing

Who isn’t enthralled by Instagram video? Even the dullest of videos get replays if the content is compelling enough. It’s also a lot more interactive than a simple, well-filtered photo. Now, for at least 15 seconds (or the full 60 if you’re good), you can have someone’s complete and undivided attention. Take advantage of it.

Creative Storytelling

Instagram gives you the liberty of posting literally anything you want. You’re not bogged down by ad regulations, restrictions or corporate allegiances (at least for the most part). You can use popular Instagram users. You can showcase a funny incident with a strong captioned message. You can go on a cool adventure with a GoPro. The sky’s the limit.

What will you create in one minute? Check out this cool post on how some brands are taking advantage of Instagram’s video feature.

Here at Key West Video we create compelling video content for marketing and distribution. Contact us for a quote today!

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Things That Affect Your Corporate Video SEO

What happens when your exceptional corporate company videos aren’t getting the visibility they deserve? Maybe it’s time to review your video’s SEO.

 

 

 

 

 

 

 

 

 

Dual Hosting

One effective way to increase visibility to your corporate video is dual hosting to embed company videos on your website. When uploading corporate videos to YouTube or Vimeo, there is less of a chance that users will click externally back to your website. This inevitably takes away from your site’s traffic. But when content is also embedded into your site, there is a greater chance of higher Google search visibility and increased traffic to your website.

Back Links

Allowing back links (or inbound links) on a corporate video hosted on YouTube or Vimeo is another great way to increase SEO. Users often want to go to the “source” of a video to see where the source material stems from.

Reciprocal Linking

Reciprocal linking is the idea of including inbound links to another webmaster link to boost a site’s ranking. However, one must be careful when reciprocal linking. When linking to an external site, make sure the content is relevant. In Google searches, most inbound links will become ignored while

Meta Tags

Optimizing landing pages is another great way to increase your video’s SEO. Meta-tagging your website’s code makes it easier to find your website on a search engine. Think of meta tags as content descriptors meant to help find your content on the world-wide web.

Loading Page

Stay on top of your page’s loading page. The longer your content takes to load, the higher the chances are that they will move on from your site. In worst case scenario, they won’t return anytime soon. You don’t want to be remembered as that website that took too long to load. When user experience is affected, SEO inevitably is as well.

Keywords

Another way to increase corporate video SEO is to use keywords. On YouTube, you can “tag” your videos with key words that will get picked up by Google searches. You used to be able to use Google’s Keyword Tool as a way to increase traffic to a video. However, this was ruled out in 2014 when Google and YouTube ruled out the Keyword Tool in favour of Google AdWords.

No matter the method, it’s important to recognize that video marketing should be a tool to drive revenue/sales, traffic and visibility to your brand. While extremely important, video is not the end goal itself (unless you are, of course, a video production company like us).

Here at Key West Video, we specialize in creating the best video content for your company’s needs. From corporate video training to client video marketing, we are here to help your company reach its final brand goal. For more information on the services we give, visit our website and get a quote today!

 

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