Meet dubdub: The Video Production Mobile App

Ever thought you’d be able to edit videos on your phone? dubdub, a new video app, lets you do just that.

dubdub is quickly being ‘dubbed’ as the answer to an indie content creator’s prayers, and rightfully so.

The new video app makes it easy for bloggers and amateur videographers alike to shoot, edit, and share high-quality content of up to 90-seconds. The app touts itself as being able to bypass “long production times and complex editing processes”, according to PRN.

It’s no secret that video editing can be a headache. No matter how passionate an editor you are, there’s no getting around the fact that it can take a long time to cut a video piece. Clients and video editors are often at the mercy of long rendering wait times on non-linear editing platforms such as Avid, Final Cut, and Adobe Premiere Pro.

But not anymore.

The way we consume content is constantly changing. Our generation is constantly on the go, antiquating the tradition of having to sit in front of the television to watch video. We’re even starting to move slowly away from laptops and get more and more into mobile content. Even popular blogs and niche media outlets rely heavily on mobile traffic to drive sales to their sites.

It was only a matter of time before one of the most time-consuming jobs started making the switch to mobile, too.

dubdub influences the way we capture. Now, we’re able to get the content we need as fast as we want. It speaks directly to a culture with an insatiable appetite for attention-grabbing visuals and highly stimulating sounds.

But does it have to potential to put corporate video productions out of business?

Well, the answer isn’t quite so clear-cut.

For one, the quality and resolution of your footage depend on your camera, with most smartphones shooting at around 8 megapixels. Got the latest iPhone 6 Plus? That’s nice. Canon 7D cameras still shoot in 18 megapixels.

It also doesn’t address the issue of music rights when a creator uses sound. It’s assumed that the music provided in-app is cleared to use, but there aren’t any indications in the fine print.

While still relatively new, users are still sinking their toes into this new video editing app. It isn’t certain whether or not it will be the one to stand out in the pack, or join the ranks of the infinite number of other video editing apps.

Here at Key West Video, we create dependable, professional, high-quality video that speaks directly to your audience. Contact us for a quote today!

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Digital Video Versus TV Networks

While TV is considered a traditional media platform, digital video isn’t necessarily here to replace it. More and more online video streaming/media companies are finding the need to collaborative with networks now more than ever.

Traditional media is recognizing that their audiences are quick to move on – especially when they don’t. When you think about it, networks aren’t really given a chance to plateau if they want to keep viewership. What better way to stay current than working with evolving digital platforms?

We are in the age where our digital presence has taken over. Our generations flock to clickbait articles, listicles, quizzes, and sizable GIFs. We aren’t even visiting gossip sites as much anymore. We spend most of our time gathering information from Twitter, Facebook and Tumblr. A few of us are even there to watch stories unfold live on social media.

With that being said, it makes sense that networks who are behind on current trends would want to stay relevant. But instead of attempting to compete by following the ways of the digital world, they’ve come up with an even better solution: acquiring the fire.

According to Adweek, big media moguls are acquiring digital companies to help expand their audiences. Last year, Disney has invested a whopping $400 million into VICE Media. NBCU invested $200 million into BuzzFeed and another $200 million into Vox Media, and Turner put $15 million in the tech site Mashable.

What does this acquisition mean?

Well, for one, digital mediums have turned their attention to TV advertising. Content that goes viral has the  potential for being seen by millions on their screens. There is a general belief that pulling out from TV programming budgets and investing into digital streaming services can increase the overall visibility of the content.

When you really think about it, it’s a brilliant way to ensure the survival of the medium. It’s also a simultaneous win for bringing millennials – or at least their interests – over to the dark side.

Another benefit is visibility for original, progressive content. While it’s still unclear about the stipulations for broadcast regulations, it’s a step forward for more progressive television.

Consider the relationship between digital global media outlet VICE in collaboration with HBO. VICE, a media outlet known for its ode to non-traditional approach to world events, recently teamed up with HBO. Now, VICE is free to expand its content on a linear medium.

Here at Key West Video, we specialize in creating premium content for online consumption. For more information on the services we offer, visit our website and contact us for a quote today!

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Does Your Company Need Billboard Ad Video Marketing?

Static billboard marketing made waves when they first arrived. But since then, our culture has shifted the way we consume content, forcing marketers to follow suit.

What better way to do it than on the big screen with billboard video advertising?

Times Square, arguably one of the most popular sites in the Big Apple, sees a whopping 3-400 000 people each day.

That’s a lot of people.

Regardless of age, race/ethnicity, gender or economic background, that’s also a huge potential market.

Filled with bright lights, enticing street performers and a multitude of shops to choose from, it can be difficult to really take in all of what’s around you. One thing that stands out, however, are the massive billboard video advertisements surrounding the central square.

It isn’t surprising that our very own Dundas Square followed suit, as well.

 

 

 

 

 

 

 

 

 

 

Billboard video advertisements add that extra level of intrigue. In high-density areas like Times or Dundas Square, a video (and a good one at that) grabs people’s attention. At the very least, a company’s video advertisement will be visible to many. And if your company’s ad is actually good, even better – that could translate to increased sales.

They also stimulate the senses. One notion is that highly populated areas such as these are high stimulant areas. With so many different sounds, smells, and new things to touch and taste, our senses are at an all-time high. If we factor in bright lights and high-action video, it’s almost sensory overload.

An important thing to consider is location. When shooting for a billboard video ad, where will it be? When it boils down to it, you want people to engage with your brand.  British Airways recognized the importance of location and incorporated a brilliant billboard ad:

Highly populated areas mean higher competition, which also means a higher production value which means a higher budget. Are you prepared to create high-quality content that can stand against the competition and make waves?

Here at Key West Video, we create top-quality video for all mediums. With an emphasis on creating compelling corporate content, we strive to make our clients happy with stunning video quality. Visit our website for a quote today!

 

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When It Comes To Comic Book Art and Storyboarding

Ever wonder what makes comic books so great? Aside from compelling storylines, great graphics and action words like POW! and THUD!, we get an awesome look at each move the character makes.

Why not translate this to video?

We’ve heard many people talk about using comic book artists to storyboard films. While this might seem like a great idea, it does leave a little room for misconception. It’s important to recognize some of the fundamental differences between actual comic books and storyboards.

From a film standpoint, comic books offer a great first template of what a film could look like. In fact, after collaboration between the comic book artist, art director, film director, editor, writers and/or production designer, you may just have an entire film laid out.

However, a lot of filmmakers (and even screenwriters) make the mistake of oversimplifying the medium of itself. We say medium because, well, it is. Comic books are not just picture books with fancy action words and drawings. They are a transmedic narrative platform featuring in-depth world-building, compelling storylines, backstory, and symbolism.

Writer Tyler Weaver of ScriptMag describes it best:

“Comics [merge] the tried and true of drama: books are about what people think, plays are about what people say, movies are about what people do. If you can make it work, you can have people doing, saying and thinking in one comics panel.”

On the flip side, just because you are a comic book artist doesn’t necessarily mean you know how to tell a story. A story artist will collaborate with a writer and editor to breathe life into a new world and create a meaningful story. Consider some of the greatest comics of all time in Marvel – Stan Lee, (writer) Jack Kirby, (artist) and Steve Ditko (writer/artist) – there are often co-credits for a reason.

ScriptMag does an excellent job of breaking down the essence of comics in relation to storyboarding for film/television.

When it comes to combining both mediums, think of it as a collaborative process. No set medium has jurisdiction over the other as they both bring their own elements to the table. And with creating for film/television, know that both mediums will undoubtedly add to the overall richness of your content.

We at Key West Video enjoy both comic books and quality video/film. For more information on some of the services we offer, visit our website today!

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Is Hulu The New Face of New Television?

Hulu might change the way we watch TV. With the rise of video streaming services like Netflix, Amazon, HBO and Shomi, it seems like the streaming world is a little crowded. But with Hulu’s newest proposed feature, we might just change the way we watch television. Again.

Aside from new original programming, Hulu has now extended its services to live television programming.

But what does this mean?

Think TV bundles. Hulu is working with both cable and network TV channels to bring its subscribers its own live television. This almost sounds like it will be operating similarly to a skinny bundle. With this, users can use multiple channels – both cable and network – from a service provider for a discounted rate.

Hulu intends on becoming the future of online TV.

It insists on describing watching television as an “experience”. In fact, the company describes the experience as a verb.

“TV-ing”, if you will.

With an emphasis on the personal experience of watching television, Hulu wants to establish itself as a hub for great content and forward-thinking.

One other advantage to this is advertisers. Ads make Hulu attractive to potential advertisers and investors. It also makes for curated commercials during shows. As a viewer, it is both a vice and a virtue; the streaming service includes commercials that benefit advertisers. This helps Hulu stay afloat as advertisements are put in place to offset the subscription cost of the service. Seems cool enough, right? The only plausible vice in this scenario is, again, the commercials. A bit bittersweet, new subscribers may not be expecting (or want to deal with) commercials like in regular programming.

Mashable goes on to mention that Hulu is already has a leg up on this, as it’s owned by major TV networks 21st Century Fox, Walt Disney Co., and NBCUniversal.

As the streaming company has only provided very basic broad strokes in terms of what their new services will entail, they now have the world’s ear as one of the first streaming services to really push the envelope.

We at Key West Video believe in quality programming. Whether it’s shooting commercials for ad agencies, corporate businesses or creating compelling videography for events, we specialize in bringing the best content to our clients. For more information on our services, visit our website today!

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Viral Corporate Video: Pros and Cons

The viral dilemma: you’re a major corporate company looking to increase your online visibility but still cater to a specific audience – what do you do? One obvious choice is to create popular online videos, but sometimes viral videos aren’t always the best option.

Before your company chooses to invest in a top-notch video production company (read: us), there are some things worth considering. While subject is always important, there are other things to consider. What is your overall social media goal? And how far are you willing to go for your online reach?

Here we’ve outlined some of the main advantages of viral marketing:

1. Cost-efficiency (most of the time)

Viral videos tend to have low-end budgets most of the time. Because they are so content-driven, they rely heavily on the creative idea behind the project. It doesn’t cost much to create a heartfelt moment on camera. It’s incredibly easy to share a YouTube video to a Facebook, Twitter or Instagram account as opposed to buying a spot for television or radio.

2. Huge Outreach

Viral videos undoubtedly have a large outreach. They often include an international audience, garnering viewers worldwide. This type of unprecedented exposure in our current technological age is incredible. It’s almost overwhelming to think that we can create content that can reach the far corners of the world.

3. Awareness

Viral videos are created for a specific use. Whether it’s for a special cause, campaign, event, or a new product, almost all videos that go viral have some sort of message. Most are often public service announcements (PSAs). With messages come awareness.

4. Entertaining

We human beings are simple. We’ve proven throughout the centuries that we like to be entertained. From old Shakespearean-era theatre to the consumerism age of the 50’s (when TV was first invented), we’ve always had a deep desire to experience things that are outside of our daily life. They are the things that make us feel something – sadness, joy, anger etc. It only makes sense that something with the power to grip us emotionally would be shared across the world.

5. Speed

Viral marketing campaigns are just that – viral. This means that they reach the masses in a very small amount of time. In less than a few days, most viral videos will have reached in the hundreds of thousands. Over the span of a week, a viral video should have (at the very least) 1 million views.

 

 

 

 

 

 

Some of the downsides to viral marketing include the following:

1. Huge Outreach

Again, you might ask? Well, while it is great to have your content reach the far corners of the earth, it also takes away from reaching a targeted audience. You might be enticing an audience who can’t become potential customers. Which leads us to our next point…

2. Doesn’t guarantee the next step

In essence, just because people see your brand, doesn’t necessarily mean that they will engage with it they way you want them to. Visibility doesn’t always equal an investment into your brand, though it does help get the conversation started.

3. Not a sustainable marketing strategy

At some point, your company won’t be able to afford to continue trying to make viral videos.

“But what about it being cost-efficient?” you might ask.

What we mean is, at some point, you will need to invest in real content specifically catered to your brand. It will be something that directly influences your audience to invest in you. Your aim should be to increase your buying power.

4. Risky

With viral video, you always run the risk of your video campaign flopping. Some companies looking to market this way simply just don’t “get it”. Unfortunately, this sometimes creates negative controversy and not translating to sales.

5. Everyone is doing it now

Viral videos (or at least the attempt to make one) have become somewhat of a norm. It’s shaped our culture to the point where we rarely pay attention to online campaigns that haven’t been shared or viewed hundreds of thousands of times. While it isn’t horrible to follow the bandwagon, it sure isn’t trendsetting to follow the mould. A viral video doesn’t necessarily mean that it is top-notch quality, nor does it mean that your video won’t be beneficial if it doesn’t go viral.

 

Here at Key West Video, we specialize in creating top-notch corporate video for client consumption. Contact us for a quote today!

 

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Key West Video Is Now Offering Workshops!

Here at Key West Video Inc., we offer a myriad of services to our corporate clients. From post-production to speciality services like voice dubbing, our goal is to give our clients the best in corporate video production.

But now we’ve expanded our services to better accommodate you. How, you might ask?

Workshops.

We now offer two different types of workshops for our clients and customers: acting and production.

Acting Workshops

We’ve broken our acting workshops into multiple parts:

Part I: The Fundamentals of Auditioning for Camera:

With roughly 8-10 class participants, Marvin Karon is an acting coach who brings almost 20 years of experience to the table. This acting class is for upcoming actors who are already on the road to a professional acting career and looking to move up from the actor level or small principal roles to larger parts.

Through this class, participants learn how to understand the technicalities behind acting. Participants are also taught how to make emotional adjustments and develop intimacy with the camera.

Part II: Advanced Audition Technique

In the second part of the class, we offer participants in the workshops a more in-depth learning session. Through this class, we offer insight into some of the following:

• Finding A Character
• How to Score A Scene
• Finding the Tempo and Rhythm in a Scene
• How to Find the Connectives Between the Beats in a Scene
• Establishing relationships
• Exploring the idea of “losing yourself” in the scene
• How to respond more quickly and fully to direction
• Call backs: What you want to do differently; what you don’t want to do differently

and much, much more!

Scene Study Fundamentals

Never underestimate the importance of an individual scene. A single scene can be pivotal in a film or television show, and for actors, it is especially important to know how they can bring value to the big screen. Our class also offers scene analysis; this means identifying key factors in what makes a scene “work” based on the direction and emotional intelligence of the actor. It will also teach aspiring professionals how to make interesting, compelling choices to enhance the effectiveness of their work.

Advanced Scene Study

For the intermediate actor, this workshop is designed for the more experienced actor with at least some professional credits to their name. This class incorporates compelling and challenging content from feature films and TV shows as source material to reference from. By this, students will learn what works in a particular scene and how to enrich their acting through the use of dialogue, body language and emotion.

Master Class

This class is geared for those who have worked with instructor Marvin Karon in the past. With less of an emphasis on the craft of acting, it focuses on the pressures of performing on a professional set.

Production Services

Key West Video is also providing production services for those interested in video production. We offer a variety of classes including:

Lighting and Camera Techniques: Interviews and Green Screen

A relatively small class of 5 participants, eager learners learn how to set up documentary and corporate video interview in a 6-hour session. Participants will gain knowledge and experience in professional lighting, audio equipment and camera operation. They will also learn the difference between practical and green screen backgrounds, and how to properly equip for both.

DJI Ronin 3 Axis Gimbal: Basic Setup and Operation

This class is all about the technical. After setting up the system with two different camera configurations, participants will rotate crew positions, (Camera Operator, Remote Operator, Spotter, Talent) having a chance to operate the Ronin with a walking subject.

Photography Basics

This class focuses on the most basic elements of photography: aperture, shutter speed, focal length, format (sensor size), and colour temperature. In a 6-hour session, participants will exercise their newfound knowledge in a controlled studio setting with an industry-standard DSLR.

Photoshop Essentials

This 6-hour workshop will begin by discussing differences between raw camera files such as .CR2 versus more compressed files like .jpg and how they compare during the post production workflow.

For more information on our other services, visit our website today!

 

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Trading Faces: Video Changes in Real Time

Wouldn’t it be cool if you could live out your impressionist dreams? This new technology allows you to do just that by altering your appearance in real-time.

CBS recently covered a story revealing a new video technology that is able to manipulate YouTube videos in real time. Researchers at Stanford University were able to work with a webcam to take three-dimensional scans of a person’s facial expressions. From former President George W. Bush to Russian Prime Minister Vladimir Putin, this computer software (along a camera) then animates it on to another person’s face and is able to virtually recreate these expressions.

The idea of manipulating facial expressions isn’t a phenomenon we haven’t seen before. Even Yoplait did it in  their 2008 ‘Yop’ commercial:

What stands out about this technology is how closely it is able to manipulate our visual experience. Anchor Anthony Mason warns that in an increasingly rapid Internet era, not everything on the Internet is as real as it seems.

Another thing worth noting is that this video manipulation is done in real time. While a lot of video augments occur after the fact (e.g. in post-production), this technology allows “face actors” to make the swap while we watch.

Now, with the rise of fast-growing social media apps and new tech features, we’re seeing trickles of “augmented reality” more than ever. Apple’s Photo-booth feature on MacBook Pro has allowed us to augment our facial expressions for some time now. Even Snapchat’s latest upgrade has introduced filters allowing us to alter our video snaps.

Here at Key West Video, we specialize in providing the best in video production services. While we’re not quite sure what this new software will mean for the state of augmented reality in real time, rest assured we are equipped to accommodate videography changes in the industry.

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5 Things We Can Learn from Video Games

We’ve all come in contact with video games at some point in our lives. Whether EB Games was your second home or you spent your lunch breaks streaming games on Twitch,  it’s safe to say that we’ve all at least seen a game in action.

One might ask what the carefully – yet wonderfully – created worlds in role-playing (RPGs) and first-person shooter games have to do with corporate video. One might even go so far as to ask what it could have to do with anything marketing-related, either.

Well, fear not friends. We’ve finally connected the dots.

Believe it or not, video games say a lot about the way we communicate and interact with others. From a marketing standpoint, video games can provide the framework for a lot of company campaigns.

Here are some of the top takeaways from video gaming to corporate video marketing:

1. Immersive Storytelling

One of the most important things when delving into the world of video games is how immersive the storytelling must be. Video games often act as an escape from reality – an alternate way to experience things. Therefore, the storytelling must take its users to another place.

This is not to say that your company needs to engulf its audience in a completely immersive experience, but it definitely does help create for optimal audience engagement.

2. Character Development

Good video games show character progression. The higher the level, the more the character must evolve. The stakes become higher. The challenge gets greater. There is now a bigger risk involved. It’s not absolutely necessary to feature a particular per se, however it does add extra amiability to your marketing.

If taking the character approach, it’s equally important to note how there are people behind your brand. Making a personable appeal by showing your team is made up of a collective of individuals goes a long way to establish a relationship between your product and your users.

3. Strong Storyline

We’ve mentioned before how important storytelling is. Any good video – from commercials, to feature film, to corporate infomercials, must have some sort of narrative framework. We’ve seen it in nerd culture. We’ve experienced it on paper. Now, as our culture leans more and more towards technology, we’re seeing it more in the way we reach others.

This can be translated in the stories we tell through marketing. Who is your target audience? What is the best way to get them to identify with your brand/product/service? Will a storyline help tug on their emotional strings?

4. Educational

Ever feel slightly enlightened after playing a video game? When it comes to virtual realities, seldom do artificial worlds lack context. These worlds often have their own set of rules, traditions, taboos and values. Even if they technically don’t exist, they still serve as a strong reflection of the society (or societies) we live in.

Video games are an enticing, sometimes fantastical way of educating us on how our own world works. Video marketers can take note of how we can get alternate, fictional arenas to send a message.

5. Graphics

Last but not least, this leaves us with graphics. It goes without saying that graphics have undoubtedly progressed in the last 10 years with all areas of video production. From Lara Croft to NBA 2K, we’ve seen how video games specifically have moved with the times to create some of the most stunning graphics we’ve ever seen.

Our advice? When creating video for marketing purposes, use the best, most stunning video quality you possibly can. Because in a few years, it might just be outdated.

Here at Key West Video, we offer the best in corporate video production services. Visit our website to contact us for a quote today!

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Skype and the Future Of Video Bots

When Skype first rolled out in 2003, it changed the way we communicated with others. Now with the introduction of video bots, Skype has set the bar for yet another phenomenon.

“Skype bots” allow their users to interact with characters in live video chat. These bots are created by a combination of artificial intelligence (AI) and 3D rendering, making for a more interactive experience in which users can speak directly to “bot” characters.

Much like Siri, the bot uses AI to comprehend the requests from its video callers. Skype announced that bots eventually will be created and customized to a user’s choosing.

Microsoft, who owns Skype, also recently announced its decision to roll out bots to different areas of its software.

So how do Skype bots differ from other AI systems like Siri, you say?

Well, one obvious difference is that Skype bots are visual and audible, unlike Siri who is restricted to a voice operating system. The bots operate responsively and are able to make changes based on users’ requests. Siri tends to operate as a “search” function to answer questions, whereas Skype bots can fulfill demands and hold conversations.

Since its inception, Skype users have spread to hundreds of millions of users worldwide. The video sensation has taken the Skype world by storm. Bots will be able to virtually do anything once in live chat from building online worlds to acting out commands to doing your online shopping.

For Skype business, this is especially helpful. It gives users options on how they might be able to try out a service or product. Moving vice versa, Skype bots can also be used practically by companies. The new feature makes it easier to get day-to-day regular activities completed, such as making online orders, booking vacation times or scheduling meetings, for example.

Here at Key West Video, we like to stay on top of companies looking for the newest and most technological advanced products or services. While we can’t say if we’ll ever be recreating bots for live video chat, we do offer services aligned with forward-thinking corporate companies. For more, check us out and contact us for a quote today!

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Why This Body-Positive TV Commercial Was Rejected

A simple YouTube search will easily give you a long list of banned TV commercials – and usually for a good reason.

But Lane Bryant‘s latest 30-second TV commercial  sparked controversy a few days ago when it was deemed by networks ABC and NBC as “too risqué” to air.

In less than a minute, Lane Bryant featured a multitude of plus-sized models wearing little to no clothing. The motto?

Well, their motto embodied (for lack of a better word) their campaign, ‘This Body’.

Throughout the commercial, the models can be seen lying down, standing up, showing off their midsections, stretching in a pair of jeans, and at one point (and probably the main point of criticism) nursing a baby.

Sports Illustrated‘s Ashley Graham is also featured in the 30-second spot.

In a statement, NBC concluded that the commercial would have to undergo “minor edits” in order to meet its decency standards.

Meanwhile, the commercial has become an online hit, now with over 2 million views,  more than 36,000 reactions and 3,000 comments.

Using the campaign motto, online viewers took to social media to voice their concern over the network’s refusal to air the clip. Nevertheless, the commercial has succeeded in reaching thousands – especially by it now being marked as “banned”.

It sparked an interest debate on the concept of body positivism in relation to body representation. While some viewers may find the spot offensive, many (including Lane Bryant) would argue that the commercial simply aims to “[empower] women and express themselves as they see fit.”

Here at Key West Video, we are dedicated to providing a multitude of video services of TV broadcast quality. For more information on our services, visit our website and contact us for a quote today!

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Facebook Introduces New Business Video Tool

Facebook has added yet another feature to cater to its small business market.

Its newest tool, Your Business Story, allows small companies to create their own marketing videos. Through this feature, they are allowed to virtually introduce themselves.

Though not a full-on short video, it serves more as a photo slide show accompanied by music and the option to add a short description.

It’s an interesting combat to Google’s photo and video editing features (not to mention YouTube).

What’s important to note is that Facebook already serves as an online social media hub for most online interactions, making it an ideal place to create and share content. This serves as competition to subdivisions of Google (aka YouTube) who also service photos in slide show format with music.

And apparently it’s doing quite well. According to Dan Levy, Facebook’s VP for small businesses, more than 1.5 million small businesses are uploading videos on Facebook each month.

A lot of it has to do with Facebook’s ‘autoplay’ feature, which plays content automatically as a viewer scrolls down his or her news feed. But a second feature, and probably worth paying more attention to, is its prioritization of videos in the first place.

Not only are top commented photos showing up high on our news feeds – we’re now getting a mix of highly viewed video as well.

However, a new feature in a competitive marketplace doesn’t come without its own set of criticism. YouTube vloggers have denounced the feature, arguing that, due to its autoplay feature, Facebook has a lower standard for what actually constitutes a genuine ‘view’. Facebook considers anything over 3 seconds a legitimate ‘view’. This is comparable to YouTube, which requires a viewer to watch the video for at least 30 seconds.

Nevertheless, Facebook continues to rack up its viewership.

Here at Key West Video, we do a lot more than photo slide show video. Check out our website for our portfolio and a quote today!

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