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Meet dubdub: The Video Production Mobile App

Ever thought you’d be able to edit videos on your phone? dubdub, a new video app, lets you do just that.

dubdub is quickly being ‘dubbed’ as the answer to an indie content creator’s prayers, and rightfully so.

The new video app makes it easy for bloggers and amateur videographers alike to shoot, edit, and share high-quality content of up to 90-seconds. The app touts itself as being able to bypass “long production times and complex editing processes”, according to PRN.

It’s no secret that video editing can be a headache. No matter how passionate an editor you are, there’s no getting around the fact that it can take a long time to cut a video piece. Clients and video editors are often at the mercy of long rendering wait times on non-linear editing platforms such as Avid, Final Cut, and Adobe Premiere Pro.

But not anymore.

The way we consume content is constantly changing. Our generation is constantly on the go, antiquating the tradition of having to sit in front of the television to watch video. We’re even starting to move slowly away from laptops and get more and more into mobile content. Even popular blogs and niche media outlets rely heavily on mobile traffic to drive sales to their sites.

It was only a matter of time before one of the most time-consuming jobs started making the switch to mobile, too.

dubdub influences the way we capture. Now, we’re able to get the content we need as fast as we want. It speaks directly to a culture with an insatiable appetite for attention-grabbing visuals and highly stimulating sounds.

But does it have to potential to put corporate video productions out of business?

Well, the answer isn’t quite so clear-cut.

For one, the quality and resolution of your footage depend on your camera, with most smartphones shooting at around 8 megapixels. Got the latest iPhone 6 Plus? That’s nice. Canon 7D cameras still shoot in 18 megapixels.

It also doesn’t address the issue of music rights when a creator uses sound. It’s assumed that the music provided in-app is cleared to use, but there aren’t any indications in the fine print.

While still relatively new, users are still sinking their toes into this new video editing app. It isn’t certain whether or not it will be the one to stand out in the pack, or join the ranks of the infinite number of other video editing apps.

Here at Key West Video, we create dependable, professional, high-quality video that speaks directly to your audience. Contact us for a quote today!

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Corporate Videos vs. Youtube Vlogs: What’s the Difference?

Ever sit down and think about the difference between corporate companies marketing their products through videos? Or the Youtubers who market corporate products through videos? Well, we do.

If you really think about it, both try to do the same thing. They encourage you to try a product, show you how to use the product, and the results of said product. One of the main differences is how they profit off of promoting their material.

With Youtube, a vlogger’s (video blogger) payout follows an algorithm. A bulk of Youtube’s earnings comes from ad revenue. When a Youtuber gains enough followers, a vlogger may apply to become a part of the Partner program. He or she will need to enable monetization of each video they post. Youtube pays in CPM (cost per thousand): every thousand views on a particular ad generates a certain amount of money. Youtube takes about 45% of the CPM earnings, but the actual cost advertisers are charged changes. The more views on an ad before the video, the more a Youtuber makes.

Though you can’t purchase views from third parties, companies pay different prices for the types of ads they want to show on channels. This ranges from $0.10-$0.30 per view (see more here).

While some companies use popular vloggers to promote their material, some prefer to create their own channels. If you’re adventurous like Dove, you can try to do what they did for their online campaign.

On the other hand, corporate companies may reach out to an independent video company with an idea for a product, service or campaign. That video company may provide a numeric quote for that idea that covers the cost for their services. Here at Key West Video, we offer animation, pre and post production, greenscreening and much more when working with B2B companies. We specialize in developing our client’s ideas into great promotional video.

Another major difference is timing. Often companies (like financial investors) needing to get time-sensitive information out as soon as possible may turn to Youtube. Youtube has proved to be a great source for quick, easy-to-access information, but it does come with limitations. While it isn’t impossible to create high quality Youtube videos, it’s a lot tougher to do this on a consistent basis. Especially when trying to build an audience. On the flip side, corporate videos creating promotional material (e.g. commercials, interviews or promo videos) usually need more time to plan. They usually are of a higher production value, too.

So which should you invest in? Well, if you’re not the sort of company that a popular Youtube Vlogger could use (aka not a hair, beauty or fitness company), it might be a little difficult to use this platform to sell your product. Youtube viewers are quick to pass judgment on disingenuous vloggers – especially when their content suddenly doesn’t match their style.

What other differences can you think of? Comment below!

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