Monday, April 16, 2018

Case Study: Vaughan Business Expo

In January this year, Key West Video attended the 2018 Vaughan Business Expo. Held at the Terrace Banquet Hall, this B2B event was an opportunity for us to network with other area businesses and enforce our presence in the community.  Here’s a video wrap-up of our day.



This kind of gathering is a great opportunity for participants, including Key West Video, to spread the word about business. Every time we go to an expo like this, we try to shoot and edit a video to use for marketing. To that end, we had our producer Cela record an intro and outro.

B-roll was shot to show the space and give viewers an idea of the atmosphere that day. Plus, we wanted to illustrate the wide variety of businesses on hand. Our camera operator was all over the space, shooting booths, the eating area and featured speakers. And, of course, the people!

Talking to the People

We took time to talk to a couple of the vendors, including Woof-a-Palooza. The founder of this non-profit, Carina, told us she was there to engage the Vaughan pet community, network and look for initiative supporters. We shot b-roll of the Woof-a-Palooza booth and their materials, curated to raise awareness of dog-related charities and services. Since 2016, this group has held a yearly gathering at the Woodbridge Fairgrounds. It’s a meeting of like-minded dog lovers complete with vendors, food, fun and games.

Before moving on to our next vendor interview, a rapid-fire series of b-roll shots shows the assortment of the businesses at the expo. Time-lapse illustrates how busy the space was that day. Did you see how fast Stuart was moving at the Key West Video booth?

Our next interview is with a representative from  Shared Workspace.  This group offers flexible workspace solutions for SME. Like the rest of the participants, they were there to network, meet other businesses and share ideas.  As an outfit dealing with rentals that range from 100 square feet of industrial space to a small office in a corporate centre, Shared Workspace was in the right place to meet potential customers.

We wrap the video with a farewell from Cela and it’s another trade show under our belts. If you need to spread the word about your business, give Key West Video a call today.

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