Wednesday, August 30, 2017

The Three Major Rules Of Corporate Video Production

Like anything in life, there are rules.

And sometimes rules have to be broken in order to change.

The only thing is, one must first know the rules in order to break them. After all, that is how you promote change. There is a myriad of ways to create corporate video, but companies often stick to tried and true methods of communication. They sometimes don’t even realize that even though they are creating new content ideas, they are still following traditional corporate video production rules and methods.

So what are the rules of corporate video?

The Three Major Rules Of Corporate Video Production

Here we’ve identified a few ways in which corporate videos reiterate themselves.

Address Audience

It’s rare that you’ll find a corporate video that doesn’t directly address its viewers. Corporate videos are created primarily for a larger audience, so it only makes sense to acknowledge and speak directly to the public at large. Corporate videos, however, can be strategic in their creative content by purposely not addressing their audience, forcing them to lean in.

Provide Information

The most important objective of a corporate video is to convey some sort of informative message. Be it in-house, for the public, or everyone in between, a strong corporate video provides valuable information on how a product or service works. This is the golden rule of corporate video.

Call to Action

Lastly, corporate videos should include a call to action. After all, the main objective is to generate a profit. What would be the point in communicating all that information for the public to simply sit with. They know who you are, have briefly familiarized themselves with your product or service, and now need to be told what to do. Give them a call to action! Or don’t, and leave it up to them to decide by ending your video on an ambiguous question.

Here at Key West Video, we work directly with our clients to ensure they are aware of the rules of corporate video making so that they are able to transcend or break them. For more information about the services we provide, visit our website today!

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Tuesday, August 29, 2017

Are Crowdfunding Videos Considered Corporate Videos, Too?

Crowdfunding is one of the top ways to gets eyes – and dollar bills – on you and your company.

But can a crowdfunding video be considered a corporate video in itself?

The ultimate goal of crowdfunding is to raise funds electronically. Usually done for a specific cause, product, or project of public interest, it unites those with similar interests to put their money where their mouth is and support the crowdfunder.

Most campaigns involve the basics: images of the person, product, or project, and lots of text. They explain what it is and why we should be interested in donating our money to it. But they’re missing one thing.

A video.

Are Crowdfunding Videos Considered Corporate Videos, Too?

Nowadays, more and more online crowdfunders use video to really send their message across. The video encompasses everything a prospective donor needs to know. It answers the 5 W’s (who, what when, where, why) and how. And it answers it in a much more efficient way than words can.

For example, a crowdfunder’s video can demonstrate how a product will potentially be used. This can pose a problem to products that are difficult to explain through text and still images. A video with movement shows clearly how to operate things.

In essence, a crowdfunding video functions very similarly to a corporate video. Much like tutorials and instructional video, a crowdfunder’s video shows the ‘how’. Where they differ, however, is in their pitch. While corporate video focuses primarily on the ins and outs of how to do something, it does not seek to “sell” the product as much as it tries to instruct an audience. Therein lies the difference.

Here at Key West Video, we work with all different types of clients to assist them with their video needs. Whether it is to create an online campaign video or to simply shoot an instructional video for internal purposes, we use our skills and expertise to best service you. To view our online portfolio, visit our website today!

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Friday, August 18, 2017

5 Reasons Why You Need A Corporate Video Newsletter

A corporate video newsletter might be much more beneficial than you think.

Gone are the days when company memos and HR initiatives could simply be announced with text. Chances are if your newsletter still relies on long paragraphs and simple images, you might be in need of an upgrade.

Are your newsletters really hitting the spot? We’d argue that using traditional forms of communication (and yes, a newsletter now counts as traditional) might not be enough for reaching younger employees. As a way to remedy that, companies are now switching to more updated methods of communication such as live web streams and video brochures and newsletters.

Here are 5 reasons why your company should exchange the written for video:

5 Reasons Why You Need A Corporate Video Newsletter

Written communication no longer works

Workers are less likely to read through information unless it is flagged as highly important or involves a direct call to action. Content is often long-form and long-winded, riddled with unnecessary information. A corporate video makes this information short, succinct, and visually interesting.

Visual learning

Which leads us to our next point; some people are just better at learning visually than through text. You’re able to better retain information by seeing it on a screen and remembering the sound, visuals/shots, vocal inflections, and/or animations than simply words.

Attention span

It’s also been noted that most millennials have a short attention span. A visual newsletter allows them to absorb and retain a large amount of information in a relatively short period of time.

Less room for misinterpretation

Video newsletters means less room for information to be missed or misinterpreted. The subject can answer any and all questions about things like company call-outs, events, and/or important updates. It eliminates the chance for mixed messages, demotivated employees, and nasty rumours.

More information

Lastly, it’s a highly efficient way to convey information quickly. Though the process to actually produce video newsletters might be longer than a typed newsletter, the long-term benefits are far greater.

Here at Key West Video, we work with a number of clients to ensure their needs are met. For more information about the services we provide, visit our website today.

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Wednesday, August 9, 2017

Why Does Your Company Need An Explainer Video?

An explainer video is an excellent way to convey information about a product, service, or brand.

An explainer video shows us the ins and outs of corporations through a corporate video, animations, commercials, or behind-the-scenes footage.

Confused? Well, let us explain. 

Why Does Your Company Need An Explainer Video?

Explainer videos are used to explain concepts, procedures, or even products that can be difficult to explain otherwise. They break down not only what happens with a product, service, or at a company; they show the steps involved, too.

An explainer video can be a lot of fun. Most companies opt for the simple option: live-action actors (or employees) completing the action with either text or voice over running throughout the piece.

But for companies willing to take more of a creative risk, an explainer video can be vamped up in a myriad of ways.

Animation is one popular way of doing this is. An animation is a visually pleasing way to explain the corporate climate of a company. It can delve into the specifics of a training/instructional video, or explain the intricacies of how certain products are made. Recently, we animated an explainer video for Design Docs. It explored the many hats company higher-ups often have to wear:

Also, it goes without saying that animation will, by all means, include some voice acting. The tone and speed of the visuals dictate how animated the voice will be. This can set a great pace for an explainer video and help narrow down the most important aspects that need to be explained. Infographic explainer videos are also great for this as they explanations often directly follow the flow of the illustrations.

Here at Key West Video, we offer up a number of motion graphics and animation services. From infographics to whiteboard to 3D animated explainer videos, we’re here to service your needs. For more information about our services, visit our website today!

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Friday, June 16, 2017

How To Not Be A Culture Vulture In Your Corporate Video

Culture vulture – a term used for those who appropriate certain cultures for their own specific gain – is popular in the entertainment field.

 In fact, the best example of a culture vulture is someone who is great on reading what’s popular and capitalising off of it.

How To Not Be A Culture Vulture In Your Corporate Video

We’ve seen it with countless non-creatives who’ve used pop culture to their advantage. They’re the ones who underpay artists with massive influence (or don’t pay them at all). They use other peoples’ cultures to copy off of, make millions, then sue the little guys. They infringe upon others’ copyrighted or patented content (be it fashion, music, trends, or even phrases) in attempts to pass it off as their own.

And they do it intentionally.

A culture vulture has no shame. And it’s obvious because it’s usually off-brand. It often leaves people wondering why they’ve become relevant all of a sudden. Why they matter.

Don’t be that person.

In corporate video, it can be tempting to want to get involved in popular trends. But how much is too much?

Well, for one, if borrowing from an online or indie source, make sure you and your company pay homage to where its creative content comes from. For example, make sure you credit the original poster on Twitter or Tumblr before you use that creative catchphrase or make that film from Twitter. 

Another way to avoid being a culture vulture is to actually hire new blood. This means a diversified staff full of people from all backgrounds who can enhance (and sometimes correct) your usage of pop culture. This not only makes your campaign, commercial, or ad relevant – it also saves you embarrassment from potentially using popular culture incorrectly.

We at Key West Video understand the importance of creating timely, relevant content for the masses. For more information on the services we provide, visit our website today!

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