Case Study: Event Videos Part I

Are Crowdfunding Videos Considered Corporate Videos, Too?

Crowdfunding is one of the top ways to gets eyes – and dollar bills – on you and your company.

But can a crowdfunding video be considered a corporate video in itself?

The ultimate goal of crowdfunding is to raise funds electronically. Usually done for a specific cause, product, or project of public interest, it unites those with similar interests to put their money where their mouth is and support the crowdfunder.

Most campaigns involve the basics: images of the person, product, or project, and lots of text. They explain what it is and why we should be interested in donating our money to it. But they’re missing one thing.

A video.

Nowadays, more and more online crowdfunders use video to really send their message across. The video encompasses everything a prospective donor needs to know. It answers the 5 W’s (who, what when, where, why) and how. And it answers it in a much more efficient way than words can.

For example, a crowdfunder’s video can demonstrate how a product will potentially be used. This can pose a problem to products that are difficult to explain through text and still images. A video with movement shows clearly how to operate things.

In essence, a crowdfunding video functions very similarly to a corporate video. Much like tutorials and instructional video, a crowdfunder’s video shows the ‘how’. Where they differ, however, is in their pitch. While corporate video focuses primarily on the ins and outs of how to do something, it does not seek to “sell” the product as much as it tries to instruct an audience. Therein lies the difference.

Here at Key West Video, we work with all different types of clients to assist them with their video needs. Whether it is to create an online campaign video or to simply shoot an instructional video for internal purposes, we use our skills and expertise to best service you. To view our online portfolio, visit our website today!

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What You’ll Need To Make An Influential Corporate Video

Making an influential video that will leave a lasting impression on your target audience can be tough.

And making an influential video that will get your audience’s attention in the first place is half the battle.

Sometimes companies will outsource their corporate video production to experts (like us) who understand what it takes to create a successful, long-lasting corporate video.

Over the years, we’ve come to realize that there are a certain number of integral ingredients needed to create memorable content.

Here, we’ve compiled a list of some of the top things you’ll need to create an influential corporate video worth remembering:

Strong, Clear Message

It goes without saying that your message should be clear, strategic, and to the point. The last thing your company needs is an unclear video with a message your audience can’t understand. Ideally, a strong video will answer the five W’s (who, what, when, where, and why) along with how. By the end of your video, a potential customer (or anyone who interacts with your brand, for that matter) should have a well-rounded understanding of who you are, what you do, why they should care, and how they can invest into you.

Marketing Strategy

Before you even think about what to put into your corporate video, you need to create a solid marketing strategy. This includes creating a template on how you plan to maximize your reach. Who is your target audience? What are their virtual (or non-virtual) hangouts? Should you consider an app developer? What are their (online) habits? This will not only determine the type of content you create but also how you create it. By understanding your audience, you’ll be able to generate content catered specifically to them and potentially see a greater return on your investment.

High Production Value

Everything you do – from the products you offer to the services you provide – should be a reflection of your professionalism. An influential corporate video is no exception. With that being said, your video should have high production value. Gone are the days when 420p videos or SD would suffice. And now with the introduction of 4K resolution, it’s almost imperative to have at least 720p or 1080p videos as the bare minimum. Both the audio and lighting should be crisp and clear, and should reflect the tone of the video piece.

At Key West Video, we provide the best in corporate video production. For more information on the services we provide, visit our website and contact us for a quote today!

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