Why You Should Consider Drones and Aerial Videography

#Drones and #aerial #videography have become a recent phenomenon in the video world. #Videographers are now able to take magnificent aerial shots in hard-to-reach areas, making for exceptional #video #content.

It would seem that many companies are making use of drone systems these days. In the video and #photography world, videographers and photographers can capture pretty impressive moments. For certain companies, this type of content may not be in their budget or #marketing stream. But for the various companies who depend on wide #landscape #shots, it is slowly becoming a must.

Companies who depend on landscape marketing, such as construction companies, real estate, and resorts, can all benefit from aerial videography. The true size, nature, layout and structure of an area can be difficult to determine from an on-land photo or video.

Aerial videography is essential for attracting a potential #client to a #company. Drones are able to capture the vastness of a particular area. Thus making it an easier selling point.

Additionally, if a particular #area is under construction, #drone videography makes it easy to identify which parts of that area are being built or repaired, and which areas are in the process of being restructured. It’s difficult to omit areas in aerial videography. Sites that are in need of improvement will be included in the footage. In essence, there are little corners that can be cut, and little detail that won’t be captured.

Watch as we test out our DJI Phantom 2 Drone here:

 

Visit Key West Video for more information on our services!

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Typography in Corporate Videos

Times New Roman. Comic Sans. Georgia. Bold. Size 12.

Typefaces and fonts that we’re all too familiar with.

In corporate video, typography is just as important as the basics. Good ol’ visuals and audio. Maybe a bit of animation. Naturally, most would agree. Media is a huge way we consume information. Companies now primarily market themselves online. It’s necessary to make content attractive enough to engage viewers. For video marketers, typography is especially important for people who first come into contact with your brand.

So, what is typography, anyway?

Essentially, it’s the art of [re]arranging text. It  typically involves typeface, font, size, colour and leading lines. And it’s big in graphic design and advertising. Sometimes this is animated across a screen. In the past, companies would animate words over a voiceover to get their message across. But now? They’ve evolved with animated infographics, polls, and charts.

Typography affects the way readers view information. It must be attention-grabbing enough to, well, grab people’s attention, but it also signals to consumers whether your content applies to them or not.

Typography is more than just typeface. Though choosing a style (e.g. Arial, Helvetica etc.) is important to how your company presents itself, it’s not the be-all-end-all of your aesthetic. Think of well-known brands that are recognized by their look, like Apple or Google. Apple isn’t just distinct because of their logo. They’re recognized for their continuity as well.

Apple really took off in the late 2000s, and so did its typeface. Soon Helvetica Neue spread to its products – from Macbooks, to iPads, to iPhones – and more. Their clean, simplistic look quickly caught on and contributed to an attractive overall aesthetic.

Typography is your chance to represent your corporate culture. In corporate video marketing, this can mean short, quirky videos featuring your company’s memorable font.

Here at Key West Video, our animation services include the best in typography. Check out our website for more details!

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Clickbait Corporate Videos: How Far Would You Go?

The internet is swirling with all types of sources for information. Established news companies are finding it harder to keep track of social media trends alone, much less keep up with new media such as Buzzfeed or Upworthy.

New media companies commonly use “clickbait” material – highly sensationalized headlines – to bring mass traffic onto their sites. Headlines are misleading enough to suck you in, but relational enough to keep you from being completely let down. Many times, they reflect pop culture and recycle ideas from traffic aggregators like Reddit. They also insist the headline will affect your personal life in some capacity. Their main goal? To generate ad revenue.

These two Irish guys hit the nail on the head:

It’s no secret that clickbait is one of the reasons for online journalism’s decline. It’s borderline lazy to create provocative headlines with no real substance. It also removes the need for independent or critical thought, with some sites just stealing content from others.

So how does this relate to your company’s videos?

In the corporate world, many companies make it their goal to go viral. They will spend a lot of money and time researching popular trends to appeal to their audiences. And who can blame them? Once something goes viral, it’s usually there to stay.

Exposure is great, yes, but at what cost?  Clickbait material is often vague, which is the opposite of what you should be aiming for. Instead, companies should be looking to educate their clients with facts on their industry and answering questions on the details of their services. Leading viewers on to videos that are irrelevant to your brand hurts more than it helps.

Fluffy, clickbait videos also do not answer the basic questions other businesses might want to know when they first come into contact with your company. Who are you? What exactly do you do? It’s easy to list several things your competitor does wrong, but how does your company differ? What is the best way to illustrate that to a viewer in need?

There are ways to get around it. Luring viewers in with an interesting concept may get their attention, but your solid content is what will keep them on the page. Well, at least that’s the goal.

Ultimately, the first 30 seconds of your video should be solid enough to grab your viewer’s attention, but relevant enough for them to stay.

Here at Key West Video, our goal is to make corporate videos that are not only great, but also make sense.

What do you think about clickbait corporate videos? Comment or share below!

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Corporate Videos vs. Youtube Vlogs: What’s the Difference?

Ever sit down and think about the difference between corporate companies marketing their products through videos? Or the Youtubers who market corporate products through videos? Well, we do.

If you really think about it, both try to do the same thing. They encourage you to try a product, show you how to use the product, and the results of said product. One of the main differences is how they profit off of promoting their material.

With Youtube, a vlogger’s (video blogger) payout follows an algorithm. A bulk of Youtube’s earnings comes from ad revenue. When a Youtuber gains enough followers, a vlogger may apply to become a part of the Partner program. He or she will need to enable monetization of each video they post. Youtube pays in CPM (cost per thousand): every thousand views on a particular ad generates a certain amount of money. Youtube takes about 45% of the CPM earnings, but the actual cost advertisers are charged changes. The more views on an ad before the video, the more a Youtuber makes.

Though you can’t purchase views from third parties, companies pay different prices for the types of ads they want to show on channels. This ranges from $0.10-$0.30 per view (see more here).

While some companies use popular vloggers to promote their material, some prefer to create their own channels. If you’re adventurous like Dove, you can try to do what they did for their online campaign.

On the other hand, corporate companies may reach out to an independent video company with an idea for a product, service or campaign. That video company may provide a numeric quote for that idea that covers the cost for their services. Here at Key West Video, we offer animation, pre and post production, greenscreening and much more when working with B2B companies. We specialize in developing our client’s ideas into great promotional video.

Another major difference is timing. Often companies (like financial investors) needing to get time-sensitive information out as soon as possible may turn to Youtube. Youtube has proved to be a great source for quick, easy-to-access information, but it does come with limitations. While it isn’t impossible to create high quality Youtube videos, it’s a lot tougher to do this on a consistent basis. Especially when trying to build an audience. On the flip side, corporate videos creating promotional material (e.g. commercials, interviews or promo videos) usually need more time to plan. They usually are of a higher production value, too.

So which should you invest in? Well, if you’re not the sort of company that a popular Youtube Vlogger could use (aka not a hair, beauty or fitness company), it might be a little difficult to use this platform to sell your product. Youtube viewers are quick to pass judgment on disingenuous vloggers – especially when their content suddenly doesn’t match their style.

What other differences can you think of? Comment below!

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Corporate Video Types

Different Corporate Video for Different Corporate Needs

Don’t think your business could benefit from a corporate video? Think again! There are so many different types of corporate videos out there that EVERY business could benefit.

Company Profile — A company profile video is a great way to show the world who you are and what you can do. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.  

Promotional — This type of video is very popular and usually quite straightforward— allowing companies to showcase their product and/or service. It provides consumers with a visual explanation and allows them to see the product/service in use. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Testimonial — Another great way to highlight a product or service is through a raving client testimonial. Potential customers want to know that what they plan on investing in  has already been useful and successful for other buyers, so a testimonial can be a strong selling point. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Address to Camera — Addresses to camera are a useful communication tool. They allow companies to provide straightforward messages to the viewer, most often when CEO’s or other staff members need to speak directly to their team, vendors or sometimes even clients. USES: Internal or External Communications

Training – Training videos can help save time and money, and ensure that the same message is being delivered across the board. You can train potential buyers on the best way to utilize your product, train staff on how to handle certain situations, or sell your training videos as part of a lesson plan. USES: Internal marketing and/or communications. External marketing and promotion.

Recruitment – If you are part of a company that places high value in your staff and is continually looking for the best talent available, then a recruitment video can be a great asset. It is a way to showoff what your company does and what it can offer potential employees. USES: Marketing for recruitment purposes, internally or externally.

Event – Creating a highlight video of an event that your company was apart of is a great way to ensure that the event will never be forgotten. With a variety of uses, event videos can be used as stand alone videos or in combination with others, such as a promotional or company profile videos. USES: Internal marketing and/or communications. External marketing and promotion.

Conferences & Seminars – Much like event videos, conference & seminar videos allow viewers to view the content without having to leave the comfort of their home. Can be utilized to allow individuals to watch who were unable to attend, allow attendees to re-watch certain sections, or you can sell this content in another forum. USES: Educational. Sales & Marketing purposes.

Commercial – Commercials don’t always have to be shown on broadcast television. While many companies still invest heavily into commercial production, more and more are beginning to create commercials specifically designed for online audiences. With cost effective and innovative solutions in mind, commercials are more accessible today to the medium to smaller businesses as well. USES: Sales & Marketing purposes.

Animation – Animation is not necessarily a type of corporate video more so than a style. Animation can be utilized and incorporated into all the different types of videos described above. It is a great way to engage audiences and can be especially helpful in illustrating complicated material or that which cannot be easily videographed.

If you are interested in getting a corporate video produced contact Keywest Video today! We would be happy to discuss your needs and see what we can do for you.

416-675-0751 – info@keywestvideo.com

Corporate Video Types