Corporate Video Types

Different Corporate Video for Different Corporate Needs

Don’t think your business could benefit from a corporate video? Think again! There are so many different types of corporate videos out there that EVERY business could benefit.

Company Profile — A company profile video is a great way to show the world who you are and what you can do. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.  

Promotional — This type of video is very popular and usually quite straightforward— allowing companies to showcase their product and/or service. It provides consumers with a visual explanation and allows them to see the product/service in use. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Testimonial — Another great way to highlight a product or service is through a raving client testimonial. Potential customers want to know that what they plan on investing in  has already been useful and successful for other buyers, so a testimonial can be a strong selling point. USES: Marketing purposes – for website, social media, email marketing, trade shows etc.

Address to Camera — Addresses to camera are a useful communication tool. They allow companies to provide straightforward messages to the viewer, most often when CEO’s or other staff members need to speak directly to their team, vendors or sometimes even clients. USES: Internal or External Communications

Training – Training videos can help save time and money, and ensure that the same message is being delivered across the board. You can train potential buyers on the best way to utilize your product, train staff on how to handle certain situations, or sell your training videos as part of a lesson plan. USES: Internal marketing and/or communications. External marketing and promotion.

Recruitment – If you are part of a company that places high value in your staff and is continually looking for the best talent available, then a recruitment video can be a great asset. It is a way to showoff what your company does and what it can offer potential employees. USES: Marketing for recruitment purposes, internally or externally.

Event – Creating a highlight video of an event that your company was apart of is a great way to ensure that the event will never be forgotten. With a variety of uses, event videos can be used as stand alone videos or in combination with others, such as a promotional or company profile videos. USES: Internal marketing and/or communications. External marketing and promotion.

Conferences & Seminars – Much like event videos, conference & seminar videos allow viewers to view the content without having to leave the comfort of their home. Can be utilized to allow individuals to watch who were unable to attend, allow attendees to re-watch certain sections, or you can sell this content in another forum. USES: Educational. Sales & Marketing purposes.

Commercial – Commercials don’t always have to be shown on broadcast television. While many companies still invest heavily into commercial production, more and more are beginning to create commercials specifically designed for online audiences. With cost effective and innovative solutions in mind, commercials are more accessible today to the medium to smaller businesses as well. USES: Sales & Marketing purposes.

Animation – Animation is not necessarily a type of corporate video more so than a style. Animation can be utilized and incorporated into all the different types of videos described above. It is a great way to engage audiences and can be especially helpful in illustrating complicated material or that which cannot be easily videographed.

If you are interested in getting a corporate video produced contact Keywest Video today! We would be happy to discuss your needs and see what we can do for you.

416-675-0751 – info@keywestvideo.com

Corporate Video Types

TrueMove H"s "Giving" Ad Uses Emotion to Sell Communications

TrueMove H Ad goes viral with over 3.5 million viewers… in less than 5 days.

30 years later, a random act of kindness is returned.

Here is an example of how using emotion in videos is one of the strongest tools when it comes to selling products. The new ad by TrueMove H mobile phone is a complete tearjerker.

Warning: Watch with a box of tissues handy. 

The video begins with a poor young boy caught stealing painkillers from a pharmacy. Another store owner sees this and pays for what the boy has stolen (painkillers for his sick mother), along with giving him some veggie soup. Thirty years pass by and the store owner falls ill, leaving his family with a shocking $25,000 medical bill to pay. Out of desperation, his daughter attempts to sell their home. In a later scene, she wakes up in her father’s hospital room to find a new medical bill in front of her, but with the total amounting to $0. She reads the note attached to it, which says “All expenses paid 30 years ago with 3 packs of painkillers and a bag of veggie soup.”

We later find out that the doctor in the video was the little boy from 30 years ago.

At the end of the video the tagline is “giving is the best communication”.

TrueMove H said they based this video on the reflection of their brand’s beliefs: giving without expecting anything in return.

Based on that belief, TrueMove H is dedicated to providing the Thai communication market with newer technology-oriented services and products as well as an easier access to the latest technologies, which allows for a greater opportunity and an enhancement of a better life for people in Thailand.

They did a very good job of communicating their message in this video. One of the elements they used very well was emotion. It definitely captivated and connected the audience to the video.

When it comes to corporate videos, using emotion is always a great tool. When you cause your audience to feel, they are more likely to remember your video, and what you had to say. Check out this previous blog post on how to utilize the emotion in video.

Keywest Video Inc. -Corporate Video Blog -Giving- TrueMove H

 

TrueMove H"s "Giving" Ad Uses Emotion to Sell Communications

5 Myths about Corporate Videos

Common myths when it comes to corporate videos:

Every industry has myths that are tied to them. Corporate video production is no exception.

Here is a list of the top 5 myths out there:

1. 
   Myth 1: Corporate video will cost an arm and a leg. Producing a great corporate video does cost money, but it’s not as bad as you think. If produced right, the proper production value put towards your video can greatly improve your company’s message – bringing your company more business in return. Having a corporate video is always a great investment. For a quote on your next corporate video, simply visit our website.


2. 
   Myth 2: Corporate videos are all the same. Unfortunately, we have all seen that one boring corporate video, which may have made a lasting impression on us. Corporate videos today are more lively and interesting then ever before. Why? Because of newer technology, creativity, and resources. A corporate video doesn’t have to be a talking head in a suit. Here at Keywest, we don’t produce boring corporate videos. Check out  our previous blog post for more information about what sets us apart from the other corporate video production companies.


3. 
   Myth 3: You need to use your CEO/boss. Again, a talking head in a suit is not necessary to make a corporate video.  If a company wants to do a profile video, there are more options than just using their CEO. One available option is showcasing real employees in the field. This not only makes it more interesting for the viewer, but it also draws in more emotion than seeing a CEO speaking directly to the camera.


4. 
   Myth 4: You don’t need a script. It’s not like you are making a huge Hollywood movie right? So you think you won’t need a script. Wrong.  The script is the most important part. Even if you spend millions of dollars producing a video, but have a poorly written script, you will likely end up with wasted time and money. Why? Because without a well written script, your message will not be clear to your targeted audience. The script outlines your message clearly and determines what important information you must include in your video. What exactly is in a script? The script contains the concept, format, structure and style of your corporate video. A well-written script will grab the attention of the audience from the beginning of the video, hold their attention while relaying the message, and present a call to action at the end.


5. 
   Myth 5: You don’t need a video production company. This may be one of the biggest myths when it comes to corporate videos. You have a video camera and think that’s all it takes to produce a corporate video. Perhaps that might be true, but that ‘video’ will end up looking dull, boring, and low budget. Is that how you want your company being represented? In the end, it would be a waste of your time and energy. Why? Because video production takes well-seasoned and skilled producers, videographers, editors, professional equipment, and much more. Producing a good corporate video takes professionalism. Here at Keywest we are professionals when it comes to producing great corporate videos.

Keywest Video Inc. -Corporate Video Blog -5 Myths about Corporate Videos

 

5 Myths about Corporate Videos

Storyboard for Corporate Videos

The importance of a storyboard for corporate videos:

A great corporate video always starts with a great storyboard. It’s what brings videos to life.

What exactly is a storyboard?

A storyboard is a graphic illustration of your script used to pre-visualize the video. In simpler terms, it’s a blueprint for your corporate video production. It shows how you intend on communicating your video’s message during the pre-production stage, before you get to the production stage.

Most people think having a well written script is all they need. A script and storyboard essentially both tell a story, but in a different way. A script uses written words, while a storyboard uses images. That’s why a script and storyboard should be considered as two separate elements.

Storyboards are a fundamental step in the production process. It can save your corporate video production from a lot of stress, time and money.

Building a great storyboard doesn’t take great artistic skill. Drawing even stick figures works just fine, since this process is about transitioning the great ideas from your head onto paper or even your tablet.

There are various storyboard apps available on ipads that contain hundreds of characters and props. With this tool, you’ll be able to quickly compose the shots of your next corporate video. This is great if you have no drawing ability, or want a more detailed and creative storyboard.

Visit itunes for more information.

Storyboards can also include various information related to the production and post-production stages. This can include a detailed shot list, instructions for the camera operator and director, as well as notes for the editor.

Why are storyboards so useful?

• It helps predict any future problems during pre-production, so you can avoid them in production.


• It’s the best way to share your vision, so everyone on the development team is on the same page.


• It saves time and money; you’ll know exactly what you need to shoot, which makes the production time that much faster and effortless.

Here is a great video that explains why you should storyboard for your corporate video.

Keywest Video Inc. -Corporate Video Blog -Storyboard for Corporate Video

Storyboard for Corporate Videos

2014 Kia Soul Hamster Commercial “Totally Transformed”

There has been a total transformation, and we are not just talking about the new 2014 Kia Soul.

Kia deserves the applause with their new commercial featuring three hamsters and Lady Gaga’s new Song “Applause”.  They found a creative and humorous way to showcase their redesigned 2014 Kia Soul.

The ad, by David&Goliath, is so well produced — and so well done — that you can’t help tapping your foot to the music, even as you try to stifle the smile that so annoyingly seems to be spreading on your face.

The commercial features a training montage of the three hamsters working their furry butts off at the gym — trying to transform themselves – all the while, you see the Kia designers significantly redesigning the 2014 Soul.

Check out the video below.

What made this commercial great?

Was it because it was set to Lady Gaga’s new song? That definitely did help, but the commercial was also very artistic and creative. They weren’t afraid to appear a little silly and ridiculous. You can see they were quite serious about their training, but every once in a while you see them shaking their hips to Gaga’s song (like while preparing to dive). “Totally Transformed” wasn’t like the usual car commercial where you see a family driving in it and it bragging about all the new features of the car. It focused more on the training and transformation of the hamsters, which captured the attention of the audience (we wanted to watch the end result of the hamsters) and got to see that their transformation was like the transformation of the new 2014 Kia Soul—which has been significantly redesigned.

At the end of the commercial we see the three hamsters get out of a totally new and sleek 2014 Kia Soul, looking completely transformed and redesigned themselves just like their new ride.

I didn’t even really like Lady Gaga’s new song “Applause” until after watching this commercial.

Keywest Video Inc. -Corporate Video Blog -2014 Kia Soul Commerical Totally Transformed

2014 Kia Soul Hamster Commercial “Totally Transformed”

Corporate Video: It doesn’t have to be boring

Considering Corporate Video for your business:

Thinking of getting a corporate video for your business?  But terrified it might lack creativity and bore your audience?

When most people think of corporate videos, that’s exactly what they might think.  You imagine a talking head wearing a suit and having to sit through ten minutes of information tossed at you (which may seem like countless hours).

Maybe you think your product, service or business itself may even be too boring to use in video marketing?

Here at Keywest, we can use ANY type of product and make it interesting. Check out our latest product videos: http://www.keywestvideo.com/product-videos.html

Let’s face it: lots of corporate videos out on the market today ARE really boring. Why? It’s because corporate videos are hard to make. It takes a lot of hard work and lots of time to plan. Most of the time the scripts aren’t interesting, there is no camera work, and the people in the video are just flooding the audience with information.

But corporate videos don’t always have to be like that. Here at Keywest we have been producing videos for over 20 years, and unlike other video companies, we specialize in corporate video production.

What makes us different from the other corporate video production companies out there?

We care about our clients and their problems. We deal with both large corporations and small businesses. And we know the challenges they may face, and solve it with our fresh and creative ideas.

We’ve produced hundreds of corporate videos that are both interesting and appealing. They have engaged audiences, leaving them with a lasting impression.

Here at Keywest, creativity counts.  We don’t produce the traditional corporate videos that lack an emotional connection with the audience. We don’t wing projects; we carefully plan them out. We’d like to make this an enjoyable experience for you.

We know all the mistakes that other video production companies do make. And because of that, we will do everything  in our power to avoid it. The end result?  Producing a corporate video that will bring out your business’ distinct personality, and we guarantee that it will be anything but boring.

Key West Video Inc. -Corporate Video Blog – Corporate Video: It doesn’t have to be boring

 

Corporate Video: It doesn"t have to be boring

Citizen Videographer

Citizen videography is an up and coming trend. With the advent of high definition smartphones and easily accessible social media outlets, the everyday citizen is now a journalist.

Years ago, people were required to get an education in a particular field in order to partake in content creation for the media, such as generating material for newspapers and television.

With the advent of the internet, blogging slowly arose, which in turn created the phenomenon of the citizen journalist – the idea that anyone could write a newsworthy opinion piece.

Citizen journalists are general members of the public without any professional training that are able to gather news and report outside of the mainstream media institutions.

An example of this is the celebrity gossip site PerezHilton.com, which has now become one of the top-visited celebrity gossip sites on the net.

But times are changing. This is now the era for the ‘citizen videographers’. What is a citizen videographer? They are the ones at the scene before the real journalists arrive. Sometimes, they are actually part of the story they happen to be shooting (i.e. a witness), and lastly they can be anyone who owns a camera.

There have already been videos hitting the internet on top newsworthy issues. Recently, a citizen videographer captured the last few moments of the police shooting that took the life of 18 year old Sammy Yatim: http://www.theglobeandmail.com/news/news-video/enhanced-footage-of-streetcar-shooting-that-left-sammy-yatim-dead/article13527671/

Citizen’s videos may be dark and blurry, but the public doesn’t care about that. It’s about being able to not just read the story, or see pictures. It’s about being able to see it and hear it at the same time.

Realistically, anyone can take a video and with the escalation of technology, citizens’ videos will continue to increase. But people shouldn’t confuse citizen videographers with the professional ones.

If a small business or large corporation wants a corporate video, or if someone wants an important event filmed like a wedding, they should go to professionals.

Professional videographers are experts in their field. They know the insides and outs of the camera, will use the right equipment (a real video camera, lights, microphones etc.), and actually have years of experience shooting, and have a creative vision.

Keywest Video is a corporate video production company based in Toronto with over 20 years of experience. Their videographers are professionals and are experts when it comes to producing quality videos.

Citizen Videographer

Why Your Corporate Video Failed: 5 Common Mistakes

You’ve spent thousands and thousands of dollars and invested all of your time and energy into this Video thinking thousands will watch it. The internet is so accessible that you assumed everyone would come across it. Makes sense right? However, after all this, you don’t notice any change in your business. Why is no one watching this video you put all your sweat into? Why did it fail? Here is a list of 5 common mistakes you may have made that contributed to the failure of your video:

1. 
   No clear message. Sometimes too much information is really too much information. What did you want your audience to do after watching that video? If you don’t know, they probably don’t know either.  There should be one clear straightforward message – any more than that would be too confusing.  A good video can be summed up in one sentence.  Therefore, sometimes a written script is essential (even when there is no voiceover) to map out the framing and delivery of your main idea. 
   


2. 
   The video didn’t touch your audience. It simply failed to tell a story; your video didn’t make the audience feel something and keep them engaged. Clearly you want to promote your product/business and the most obvious way would be through facts and more facts. But if done the wrong way facts can be dull, boring, and lose the attention of your audience on the spot. Therefore, you need to know your audience andwhat they want so that you can better understand them and reach out to them on a more personal level. Remember: your audience comes first. 
   


3. 
   All About you. “Our company has this, or does this well  …etc” = dull. Don’t make it all about you. This doesn’t connect with your audience at all. You need to try and introduce something of value to your viewer. When Steve Jobs introduced the iPod, he could have said, “Apple made a thing that holds 5 gigs and is amazing and lightweight and just the zippiest thing ever!” Do you know what he said instead? “You can put a thousand songs in your pocket.”
   


4. 
   Budget isn’t big enough. Video production can be very costly. If you want an amazing video, you are going to have to fork over the dough.  Sometimes, people think that they can just hire someone who has all the equipment to make a video, and this person will provide them with the same quality of video as that of an actual professional production company. There is a difference, a vast one, and your audience will know. Remember that your video reflects directly on your company, and elements like bad lighting, bad actors, and bad photography, etc. reflect badly on your image


5. 
   Video is too long. Keep your video short.  Due to the ever-shortening attention span of the web audience (after less than 30 seconds, if not interested they can simply move on to another video without fully grasping yours), videos need to be as short as possible. The audience can only really be engaged for a short period of time, and then they start to lose their focus. But what if your video requires more time? If this happens to be the case, produce a primary video and support it with supplementary videos to get your message across.

Here at Keywest, we have been producing corporate videos for more than 20 years. We are aware of the above mentioned mistakes and more; therefore, we are committed to ensuring your corporate video doesn’t fail. 

Why Your Corporate Video Failed: 5 Common Mistakes