Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Tuesday, November 12, 2013

Demo Reel: Showing Off the Best You

Tips for Creating a Demo Reel


Demo reels are a great way to show off your best work. Whether you are an actor, videographer, or motion graphics animator, a demo reel can aid in providing you with examples of your work that make you stand out from the crowd and ultimately help you get the job.




  1. Use professional footage as much as possible. Ideally your demo reel would contain footage from corporate work, commercials, television and film. This creates a sense of professionalism and shows that you have worked with organizations that have a certain standard. But don’t hesitate to include work that you have created in school or for yourself as long as it is high quality and displays a different skill then your other work.


  2. Keep your reel short. But how short you ask? Often the person watching your demo reel has several reels to watch and/or they are under a time crunch. Depending on your audience and where they access it the length may vary. If it is on your personal website then it’s likely that the viewer is specifically seeking out your services so the video can be longer, say up to 3-5 minutes. But most often, and especially if you are actively sending it out to land a job, then anything over 2 minutes is too long.


  3. Put your best work first. Remember you have only a few seconds to engage your viewer before they get bored are on to the next, so you will want to grab their attention fast. Casting directors, agents and managers usually say they know if you are right for the gig within the first 10 seconds.


  4. Make sure the content is relevant. This means make sure that your reel makes sense for the position you are applying for. If you are an actor applying for a comedic part, you should have comedic scenes throughout your reel. Some actors have several reels based on the different type of job so they can showcase only their most relevant work.


  5. Use clips that feature YOU and your talent. Don’t include work that focuses on someone else or work that someone else has produced. For actors, the casting director should always know whose demo reel they are watching. When it comes to editors or videographers, be very clear what work is your own and what, if any, was produced by or with the help of others.


  6. Include your contact info. People need to know how to find and contact you. Your name should be featured at the beginning and end of your demo reel.


  7. Get feedback. Show off your work to your friends and family and ask them to help spread the word. You never know who has a connection that could be useful, so your next big break could come from a source you least expect!


Here at Keywest Video we produce demo reels for a wide range of talented individuals. Contact us today for more information, or to book a meeting with the editor.


Keywest Video - Corporate Video Blog - Demo Reel




Demo Reel: Showing Off the Best You

Tuesday, August 27, 2013

2014 Kia Soul Hamster Commercial “Totally Transformed”

There has been a total transformation, and we are not just talking about the new 2014 Kia Soul.


Kia deserves the applause with their new commercial featuring three hamsters and Lady Gaga’s new Song “Applause”.  They found a creative and humorous way to showcase their redesigned 2014 Kia Soul.


The ad, by David&Goliath, is so well produced — and so well done — that you can’t help tapping your foot to the music, even as you try to stifle the smile that so annoyingly seems to be spreading on your face.


The commercial features a training montage of the three hamsters working their furry butts off at the gym — trying to transform themselves – all the while, you see the Kia designers significantly redesigning the 2014 Soul.


Check out the video below.



What made this commercial great?


Was it because it was set to Lady Gaga’s new song? That definitely did help, but the commercial was also very artistic and creative. They weren’t afraid to appear a little silly and ridiculous. You can see they were quite serious about their training, but every once in a while you see them shaking their hips to Gaga’s song (like while preparing to dive). “Totally Transformed” wasn’t like the usual car commercial where you see a family driving in it and it bragging about all the new features of the car. It focused more on the training and transformation of the hamsters, which captured the attention of the audience (we wanted to watch the end result of the hamsters) and got to see that their transformation was like the transformation of the new 2014 Kia Soul—which has been significantly redesigned.


At the end of the commercial we see the three hamsters get out of a totally new and sleek 2014 Kia Soul, looking completely transformed and redesigned themselves just like their new ride.


I didn’t even really like Lady Gaga’s new song “Applause” until after watching this commercial.



Keywest Video Inc. -Corporate Video Blog -2014 Kia Soul Commerical Totally Transformed

Keywest Video Inc. -Corporate Video Blog -2014 Kia Soul Commerical Totally Transformed




2014 Kia Soul Hamster Commercial “Totally Transformed”