Does Your Company Need Billboard Ad Video Marketing?

Static billboard marketing made waves when they first arrived. But since then, our culture has shifted the way we consume content, forcing marketers to follow suit.

What better way to do it than on the big screen with billboard video advertising?

Times Square, arguably one of the most popular sites in the Big Apple, sees a whopping 3-400 000 people each day.

That’s a lot of people.

Regardless of age, race/ethnicity, gender or economic background, that’s also a huge potential market.

Filled with bright lights, enticing street performers and a multitude of shops to choose from, it can be difficult to really take in all of what’s around you. One thing that stands out, however, are the massive billboard video advertisements surrounding the central square.

It isn’t surprising that our very own Dundas Square followed suit, as well.

 

 

 

 

 

 

 

 

 

 

Billboard video advertisements add that extra level of intrigue. In high-density areas like Times or Dundas Square, a video (and a good one at that) grabs people’s attention. At the very least, a company’s video advertisement will be visible to many. And if your company’s ad is actually good, even better – that could translate to increased sales.

They also stimulate the senses. One notion is that highly populated areas such as these are high stimulant areas. With so many different sounds, smells, and new things to touch and taste, our senses are at an all-time high. If we factor in bright lights and high-action video, it’s almost sensory overload.

An important thing to consider is location. When shooting for a billboard video ad, where will it be? When it boils down to it, you want people to engage with your brand.  British Airways recognized the importance of location and incorporated a brilliant billboard ad:

Highly populated areas mean higher competition, which also means a higher production value which means a higher budget. Are you prepared to create high-quality content that can stand against the competition and make waves?

Here at Key West Video, we create top-quality video for all mediums. With an emphasis on creating compelling corporate content, we strive to make our clients happy with stunning video quality. Visit our website for a quote today!

 

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The post Does Your Company Need Billboard Ad Video Marketing? appeared first on Corporate Video Blog.

5 Misleading Corporate Video Ads

We’ve all fallen prey to misleading corporate video ads. Late-night infomercials, false daytime commercials – you name it.

It’s interesting to note how so many companies are actually willing take a legal risk in order to promote their products. Here we’ve compiled a list of some of our favourite misleading corporate video advertisements:

McDonald’s

Ironically, McDonald’s was a sponsor for Lebron James. But this didn’t stop him from calling the company out on its unhealthiness. By far, Mickey D’s is probably right up there with Coca-Cola when it comes to promoting a misleading sense of nutritional value. The chain has been long-rumoured to use everything from genetically modified animal meat in 2000 to earthworms in 1978. And since McDonald’s recently announced that they’ve officially stopped using human antibiotics in their chicken, they haven’t really put our minds at ease. We can’t help but wonder what else was actually in their other food this entire time.

Nutella

You’ve probably seen Nutella’s commercials as a kid. Through unsubstantiated claims, Nutella marketed itself as a taste way to get kids to eat nutritional food. The chocolate food-spread used an interesting choice of words to works its way into the pockets of unassuming parents: “[A] balanced breakfast based on fat-reduced milk, banana and hi-fibre white bread with 10g Nutella (per slice).”

Then in 2012, the company was sued by a Californian mother who was shocked to find out that there was no nutritional value in the spread. In the end, Nutella lost.

VitaminWater

While this video might be a little hard to understand, the general impression was that VitaminWater was good for you. That is, until this was debunked under claims filed by Washington (D.C.)-based consumer advocacy group the Center for Science in the Public Interest (CSPI). CSPI claimed that VitaminWater and parent company Coca-Cola took part in “deceptive labeling and marketing for the soft drink, which included claims that the drink could reduce rise for eye disease, promote healthy joints and support ‘optimal immune function.'”

Q-Ray bracelets

What is there to say? It’s surprising that something like this even made it to television. Here, Q-Ray exceeds being just “misleading”, veering more towards wilful deception.

Subway

Disappointingly, Subway also made it on the list of our top misleading corporate video ads. Though you can’t really argue about the substance of these subs, you can protest its size. Subway came under fire when their $5 footlong campaign proved to be a lot less than a foot. By offering sub-par sandwiches that were clearly not 12 inches long, the company then began measuring their sandwiches to ensure customer satisfaction.

Some of these companies had it easy. Online parodies and social media sharing make it harder to make a comeback from such heavy financial losses. Consider Chevron who paid a price when they refused to own up to their malpractices.

Here at Key West Video, we make exceptional, truthful and quality video content. Contact us for a quote today.

The post 5 Misleading Corporate Video Ads appeared first on Corporate Video Blog.

5 Misleading Corporate Video Ads

We’ve all fallen prey to misleading corporate video ads. Late-night infomercials, false daytime commercials – you name it.

It’s interesting to note how so many companies are actually willing take a legal risk in order to promote their products. Here we’ve compiled a list of some of our favourite misleading corporate video advertisements:

McDonald’s

Ironically, McDonald’s was a sponsor for Lebron James. But this didn’t stop him from calling the company out on its unhealthiness. By far, Mickey D’s is probably right up there with Coca-Cola when it comes to promoting a misleading sense of nutritional value. The chain has been long-rumoured to use everything from genetically modified animal meat in 2000 to earthworms in 1978. And since McDonald’s recently announced that they’ve officially stopped using human antibiotics in their chicken, they haven’t really put our minds at ease. We can’t help but wonder what else was actually in their other food this entire time.

Nutella

You’ve probably seen Nutella’s commercials as a kid. Through unsubstantiated claims, Nutella marketed itself as a taste way to get kids to eat nutritional food. The chocolate food-spread used an interesting choice of words to works its way into the pockets of unassuming parents: “[A] balanced breakfast based on fat-reduced milk, banana and hi-fibre white bread with 10g Nutella (per slice).”

Then in 2012, the company was sued by a Californian mother who was shocked to find out that there was no nutritional value in the spread. In the end, Nutella lost.

VitaminWater

While this video might be a little hard to understand, the general impression was that VitaminWater was good for you. That is, until this was debunked under claims filed by Washington (D.C.)-based consumer advocacy group the Center for Science in the Public Interest (CSPI). CSPI claimed that VitaminWater and parent company Coca-Cola took part in “deceptive labeling and marketing for the soft drink, which included claims that the drink could reduce rise for eye disease, promote healthy joints and support ‘optimal immune function.'”

Q-Ray bracelets

What is there to say? It’s surprising that something like this even made it to television. Here, Q-Ray exceeds being just “misleading”, veering more towards wilful deception.

Subway

Disappointingly, Subway also made it on the list of our top misleading corporate video ads. Though you can’t really argue about the substance of these subs, you can protest its size. Subway came under fire when their $5 footlong campaign proved to be a lot less than a foot. By offering sub-par sandwiches that were clearly not 12 inches long, the company then began measuring their sandwiches to ensure customer satisfaction.

Some of these companies had it easy. Online parodies and social media sharing make it harder to make a comeback from such heavy financial losses. Consider Chevron who paid a price when they refused to own up to their malpractices.

Here at Key West Video, we make exceptional, truthful and quality video content. Contact us for a quote today.

The post 5 Misleading Corporate Video Ads appeared first on Corporate Video Blog.