A Look At MIT’s Interactive Dynamic Video Technology

It seems like the future of augmented and virtual reality is forever growing – this time with MIT’s newest interactive dynamic video technology.

MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL)’s interactive dynamic video technology (or IDV) might just be the cherry on top to AR and VR.

In reverse AR/VR, IDV places real life subjects in virtual worlds and digital interfaces.

By simulating the real world, IDV puts users into another world with easy interactions. Much like Snapchat and Pokemon GO, users are able to interact with ‘non-real’ elements through cameras and motion-tracking algorithms. Business Insider explains,

“The camera records a video of the vibrating object, and then algorithms translate this clip into a dynamic image (or simulation) that users can interact with on their screens. The new simulation looks identical to the original video, except that you can now push and pull the virtualized object represented in the image by using a mouse or other input device.”

One interesting thing that BI (and many other publications) point out is the expenses involved with augmented or virtual reality. Unlike VR headgear (which can cost a pretty penny), IDV can be created by virtually any videographer with a clip of real-world footage and a bit of basic CGI, and editing, masking, matting and shading tools.

IDV also allows its users to interact with the physical world itself. Unlike other AR operating systems or games where users cannot alter real-world objects on their screen, IV gives users the options to make adjustments to both their virtual and non-virtual reality.

IDV also blurs the lines between live-action and AR. In it, the elements interact with and are affected by each other. For example, in Pokemon GO, characters are superimposed on top of reality but do not affect it. If a Psyduck is rustling through leaves to avoid being caught by your Pokeball, its presence has no actual effect on the very real leaves around it. In IDV, however, users can play with and adjust their reality through their screen. Check out this awesome video:

 

Here at Key West Video, we’re fans of the latest trends technologies in video, AR, and VR, and pride ourselves on being loyal Pokemon Go fans. For more information on our services, visit our website today!

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The post A Look At MIT’s Interactive Dynamic Video Technology appeared first on Corporate Video Blog.

Trading Faces: Video Changes in Real Time

Wouldn’t it be cool if you could live out your impressionist dreams? This new technology allows you to do just that by altering your appearance in real-time.

CBS recently covered a story revealing a new video technology that is able to manipulate YouTube videos in real time. Researchers at Stanford University were able to work with a webcam to take three-dimensional scans of a person’s facial expressions. From former President George W. Bush to Russian Prime Minister Vladimir Putin, this computer software (along a camera) then animates it on to another person’s face and is able to virtually recreate these expressions.

The idea of manipulating facial expressions isn’t a phenomenon we haven’t seen before. Even Yoplait did it in  their 2008 ‘Yop’ commercial:

What stands out about this technology is how closely it is able to manipulate our visual experience. Anchor Anthony Mason warns that in an increasingly rapid Internet era, not everything on the Internet is as real as it seems.

Another thing worth noting is that this video manipulation is done in real time. While a lot of video augments occur after the fact (e.g. in post-production), this technology allows “face actors” to make the swap while we watch.

Now, with the rise of fast-growing social media apps and new tech features, we’re seeing trickles of “augmented reality” more than ever. Apple’s Photo-booth feature on MacBook Pro has allowed us to augment our facial expressions for some time now. Even Snapchat’s latest upgrade has introduced filters allowing us to alter our video snaps.

Here at Key West Video, we specialize in providing the best in video production services. While we’re not quite sure what this new software will mean for the state of augmented reality in real time, rest assured we are equipped to accommodate videography changes in the industry.

The post Trading Faces: Video Changes in Real Time appeared first on Corporate Video Blog.

Interactive Marketing: Pepsi Max

Pepsi Max has a great new innovative marketing campaign that utilizes interactive bus shelters to not only entertain and shock patrons, but also promote their brand.

Marketing agency AMV BBDO created an interactive campaign for Pepsi that turns regular bus shelters into the thrill of a lifetime. Those waiting for a ride on London’s busy New Oxford Street believe they are surrounded by simple glass panes — until all around them unbelievable events unfold: flying saucers approach the earth, meteors hit, a giant octopus emerges from underground and a man comes drifting by suspended from a bouquet of balloons. The shelters are outfitted with hidden interactive digital technology that displays a live feed (on what looks like a glass pane) with footage that is overlaid with graphics that lead commuters to believe that they are part of outrageous scenarios. The feed tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.

Interactive Marketing: Pepsi Max

Almost all participants are genuinely shocked by the events, many left speechless, and others of course snapping away vigorously using their smartphone cameras. But once they go beyond the bus stop, they are left amused and entertained by the concept. Best of all, when they breach the other side of the interactive bus stop, they are face to face with a giant Pepsi Max: Unbelievable poster.

Take a look below:

Rachel Holmes, senior marketing manager at PepsiCo UK said, “It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative.”

By the way: What does this #InteractiveMarkting campaign have to do with the #PepsiMax brand? The premise that with no sugar and no calories, Pepsi Max is “unbelievable.”

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Interactive Marketing: Pepsi Max