Why You Should Have Updated Stock #Footage Just In Case

Most companies should have a heavy roster of stock footage on deck for rainy days.

And like anything kept in bulk, stock footage should be well-maintained.

Whether you’re looking to purchase footage, or get rid excess footage from a production, there is something both buyers and sellers should take note of; and that’s the type of footage they’re dealing with.

Photo credit: zimpenfish via Foter.com / CC BY-SA

Stock footage, at its core, is throwaway footage. Usually accumulated from a multitude of sets and locations, the footage is stored away to use for other productions. In the long run, having a heavy roster of stock footage can benefit both companies and filmmakers alike when it comes to having additional pre-shot content ready to use.

For those behind the scenes, it can be cost-effective; having that content can save time and money as production companies or brands won’t have to go through the process of rescheduling extra days for production. For videographers, editors, and virtually anyone behind the camera, keeping note of stock footage also means it can be made available for purchase online. In the past, we’ve mentioned a few resources for purchasing footage.

The word ‘stock’ itself is not limited to just one medium. Though it quite often refers to video, stock can also include music and images as well.

Ultimately shooting fast-motion content at a higher shutter speed makes for cool imagery, and in the long run, it gives it a wider appeal. Consider a waterfall: it can be difficult to capture each water droplet at a low shutter speed on a digital camera. Shooting at a higher shutter speed can give the illusion of a moving image or time-lapse, and removing the otherwise inevitable blur that comes with shooting moving objects.

Here at Key West Video, we strive to provide the best quality product available. Whether this means purchasing additional stock footage or shooting our own, we do our best to give you the best. For more on our portfolio or services, visit our website today!

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Why You Should Consider VR Stock Footage

‘Stock footage’ is a term that is thrown around loosely in the corporate video world. But not many realize how much stock footage is involved when developing virtual reality.

Creating virtual reality (VR) can be tricky. Virtual reality is unsurprisingly based on an interpretation of how we view our world. It is built on our pre-existing notions of how things are set up and how we navigate through them.

Over the years, Key West Video has shot a massive amount of video for our clients. This has inevitably resulted in a multitude of stock footage that we’ve kept in our vault.

We understand that a lot of virtual reality companies, creators, and investors are on the hunt for footage that can be inserted into alternate reality video platforms.

Sometimes, this even means having a roster of 2D and 3D (or 360 degree) video.

Now, in the midst of our ever-evolving market, the option now exists to actually buy VR stock footage.

What a time to be alive.

Companies like VideoBlock offer time-lapse stock footage for companies looking to purchase the virtual experience.

 

 

 

 

 

 

 

 

What really pushed the demand for VR stock footage was online media outlets like YouTube and Reddit who introduced higher definition camera quality to their content. This called for better overall HQ video from anyone serious about getting their content across multiple platforms.

It’s important to recognize, however, that there are levels to virtual reality. Not everything that calls for a headset is necessarily VR.

One obvious benefit is the immersion into another reality. VR stock footage is an invitation for “otherworldliness” with the convenience of a smartphone. But it does not compare to full immersive experience with products from companies like Oculus Rift that are quickly infiltrating social media networks like Facebook, Huawei, and HTC.

Here at Key West Video, we aim to create progressive video content to our clients. Check out our website and contact us for a quote today!

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Stock Footage Clips: Corporate Video

Stock footage clips are archival footage that can be used in more than one video production.

The benefits of stock footage can be tremendous as it can save filmmakers from having to shoot material that could sometimes be challenging to capture.

Macro image of a flower from our stock footage library.

A rich resource of material, using stock footage clips enables you to access shots that you may not otherwise be able to record. Not only can it save time, it can save big bucks. Corporate video productions often incorporate the use of stock footage to achieve the look or feel that represents the company or the company’s message. But is it for you and your project?

Most commonly, stock footage clips captures settings and objects. There is no specific branding included so that the shots can be used again and again in various contexts. Footage of landscapes and macro imagery of nature are some of the most popular clips found in any stock footage library, but many other kinds of shots can be found.

Stock footage is beneficial because it can save resources required to capture certain shots. For example, the costs involved in filming an aerial shot of a famous landmark in Toronto or somewhere else across the world could be substantial. There are more possibilities for your corporate video because stock footage makes more shots attainable and affordable. As most stock footage involves static frames or close-ups that separate the subject from its environment, these clips can flow together seamlessly with your content if your project is edited well.

Landscape shot of office buildings from our stock image library.

Every now and again here at Key West Video, we send out one of our videographers on a mission to shoot a variety of stock footage clips in and around public areas of Toronto and the GTA. This way when the need for stock footage clips comes up for a current project, we have a visual library at our disposal, and at a very limited cost to our clients.

There are several popular websites that provide licensing services for stock images, video and music. There’s a wealth of digital media available that can be licensed for all kinds of commercial use. Among the most popular are: iStockPhoto, Pond5, and Getty Images.

Check out our portfolio of stock footage clips available for purchase at Key West Video’s Pond5 account.

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Why Choose Stock Footage?

Stock footage is essentially video that can be used in more than one production. It is beneficial to filmmakers because it can occasionally save them from having to shoot new or challenging material.

Currently there are several popular websites that provide licensing services for stock images, video and music. There’s a wealth of digital media available which can be licensed for all kinds of commercial use; iStock and Pond5 are among the most popular.

This week, one of our videographers took some time to shoot a variety of stock footage in public locations around the Toronto area. This served two purposes: it provided us with a few obscure shots that we needed for a current project, and we could also make these clips available for purchase online. You can buy some of the shots seen in this video, and many more on Keywest Video’s Pond5 account.

When shooting stock footage it’s important to consider the fact that you don’t know where the clip will end up. Since you don’t know what shot will be cut beside it, static frames and close-ups help separate the subject from its environment. This makes it easier for a potential editor to blend a stock image into their other material as seamlessly as possible.

That being said, static doesn’t mean it can’t be interesting. Use of dynamic photographic techniques such as time-lapse and extreme shutter speeds can make seemingly mundane objects look far more interesting. For example, in our vlog post this week you’ll see a waterfall fade from a slow shutter speed into an extremely fast shutter speed, virtually eliminating the motion blur. You can learn more about shutter speed techniques for digital video on cameradojo.com.

Stock Footage – Shutter Speed

If you are putting together any type of video production, don’t forget about #StockFootage resources. Stock footage can add that finishing touch to your project and it can be extremely economical. After all, why should you go shoot two polar bears wrestling in slow motion yourself when there is a perfectly good piece of footage for sale already?

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Why Choose Stock Footage?

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Stock Footage: What is it and how do you use it?

Stock footage, what is it? What are its uses? And how have we at Keywest Video been integrating it into our larger video offerings? Those are the questions that we want to answer for you through this week’s video blog.

Stock footage simply put, is footage that can be used in multiple videos. When a production company shoots a video for a client, that footage is most often used for the sole purpose of that video. But sometimes, when the time or money is not available, producers will utilize footage that was shot previously, not with their specific project in mind. This footage, is stock footage.

Stock footage is therefore mostly of general things, with no specific branding, so it can be utilized in various productions. Things like nature, landscapes, and general office settings are very common.

Stock footage is beneficial, because it can save on the resources required to film certain shots. For example, the costs involved in filming an aerial shot of the CN tower can be quite substantial. So you can save on these costs by purchasing from an online library, where the price would be more affordable.

At Keywest, over the past year we have been actively filming, and building up our own library of stock footage. The reason for this being, it will aid our clients in cutting down costs for their own video projects. We usually film with a theme in mind, and have now done several shoots focusing on getting nice shots of downtown Toronto, nature, wildlife, and even some shots of our film and office equipment. Then, when we see a need in one of our client’s videos, we will be able to utilize footage that we have already shot, thereby saving time and money for our client.

This is just one of the avenues Keywest is actively pursuing in order to make sure our clients are getting the most for their money!

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