Why Camera Lens Filters In Corporate Video Are So Important

Ever wonder what the big deal is with Instagram filters? They usually provide an extra aesthetic that augments the quality of the image.

Well, camera lens filters are no different.

If we’re going to take filtering your pictures, however, we’re going to need to identify what they are and why they’re important. Many camera operators and photographers would agree that camera lens filters are most often used as lens protectors. Filters do in fact protect your camera from dust (or any other weird particles floating in the atmosphere), but it also serves another purpose: to improve image quality.

Photo credit: frankieleon via Foter.com / CC BYmera

One of the most basic filters are UV filters. As suggested by the name, the absorb ultraviolet light. Most digital sensors in camera are more sensitive than the human eye and are ultimately more susceptible to damage from ultraviolet rays.

UV filters, otherwise known as Haze filters, cut through ambiance, dullness, and air pollutants. Depending on what you’re shooting, the filters can come in different UV filtration. And depending on the strength of the filter, the filters can be clear or warm and almost ambient-looking.

One alternative to Haze filters are Skylight filters. Unlike Haze filters with an ambient look, Skylight filters have more of a magenta tint and are ideal when shooting different skin tones (due to film stock’s natural tendency to be blue, the magenta balances out the colours to even out the skin tone).

Another choice is polarizing filters, often used to darken bright backgrounds like skies and landscapes, manage reflections, or darken glare from the sun reflected on bodies of water or snow. Typically, they consist of a thin layer of color film (or polarizing material) pressed between two layers of glass.

Similar to apps like Instagram (and Snapchat and even Facebook, now), camera lens filters are created to augment the image to get a certain desired aesthetic.

Here at Key West Video, we provide the best in camera quality for our clients. For more information on the services we provide, visit our website today!

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Social Media Storytelling and Corporate Video

We often overlook the ways corporate video can utilize the power of storytelling. What would happen if we took full advantage of tools to improve our marketing strategies?

Storytelling is in everything we do. We as humans crave the drama in a good story – we ache for details, cringe at tragedy and long for happy endings. We require some persuasive appeal to make a decision.

We have an unconscious need to be nudged.

Here are some ways your company can improve its social media marketing strategy through online storytelling:

1. Following Story Structure

Social Media Examiner references Freytag’s pyramid as a powerful tool for story structure. It separates a story into five major arcs: exposition, rising action, climax, falling action, and resolution. Like most narratives, social media storytelling must follow some flow. Otherwise, the message becomes lost. Think of ways in which your company can emulate these aspects. How can you best explain your marketing initiative in a subtle, but succinct way? What sort of investment can your business draw out of its audience? What is the gratifying climactic point? Is there an emotional payoff? And how will your story conclude?

For marketing campaigns with clear intentions, creating a solid story structure not only sends the message home but keeps viewers coming back for more.

2. Using Story Ads

By telling your ads in story-form, viewers are more likely to engage and interact with your content. Online ads such as Facebook advertisements are great ways to expand your reach.

It only makes sense that companies should take advantage of this opportunity to engage with their viewers. With compelling content and a clear call to action, story ads can prove highly beneficial to corporate companies looking to expand their online presence.

Check out these awesome social media advertisements that utilize storytelling in the most creative ways.

3. Adding Audience Value

By incorporating an interconnected system, you distance yourself from just branding and allow your business to cater to your customers’ values. What do they care about? And how can you include this in your company’s brand packaging?

This is your opportunity to develop your core audience, develop a communication strategy that speaks directly to them, and create a forum in which there is a two-way avenue for extensive outreach and connection. Give them an incentive to interact with you.

4. Telling Familiar Stories

…is yet another strategy based on your audience. Familiarity humanizes your brand and shows your audience that you are not only paying attention to what they care about, but also indicates that you care about what they do. It’s a way for audiences to familiarize themselves with a product or service that might be entirely new to them.

5. Unique Value Proposition (UVP)

Last but not least, you’ll need a Unique Value Proposition (UVP) to drive the message home. At its core, a UVP describes why consumers should choose your company. It’s a clear statement that offers the benefits of selecting you, how you can solve others’ needs and why you stand out. It’s a repeated message all over your brand and should be on virtually every aspect of your company including your website’s main page and social media.

Here at Key West Video, we specialize in curating our client content to help them better reach their audience. For more information on the services we provide, visit our website today.

 

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Why You Should Repurpose Your Corporate Video

What happens when the corporate video you’ve already made and shared it with the world doesn’t get you the results you want? Repurpose it!

Many think that when their videos don’t get the traffic or views that they want, that there’s something wrong with the content. In a panic, they immediately take it down. In some extreme cases, they act as if the video never existed and shelf it. What they don’t realize, however, is that a repurpose is all it takes to get their video to where it needs to be.

In the marketing world, copy is constantly written, edited, and rewritten. More often than not, it isn’t completely taken down. Copywriters understand the value of words and how necessary it is to have those digital crumbs seeded on the internet.

But for some reason, this same approach isn’t applied to corporate video.

Why?

Well, for one, many think it simply isn’t possible. They don’t even realize that videos can be repurposed to improve its SEO, better reach their target audience, or refresh outdated information. Here we list some ways in which you can repurpose your corporate video for a better reception:

Transcribe

Transcribing your videos has its benefits for obvious reasons. Not only is it inclusive of those who suffer from hearing loss, but it’s also an added benefit to able-bodied persons as well. By transcribing your video, you’re making it easier to digest your content for your viewers and can serve as the source for potential blog content.

It also has the added benefit of becoming more search-friendly since it can be indexed on Google and YouTube.

Shorten Videos Into Clips

Millennials are known to have shorter attention spans than ever. In fact, it’s hard to engage us after 2 minutes. That means that in 120 seconds, you’ve got to capture and keep your audience’s attention long enough to make a call to action. This is a lot harder than it sounds.

When creating video content, map out where you’d like your video to go. YouTube virtually has no limit to the length of the video you can upload. Most users upload their content to social networks like Facebook to increase their view count. Companies can also look to Facebook as a direct uploading video source, as Facebook allows longer videos than those of its competitors (Twitter and Instagram). However, this doesn’t necessarily mean your audience will stick through your video to the end. Twitter and Instagram knew this and quickly took advantage of creating a short video sharing limit to their already popular platforms.

Some ways you can tighten up and repurpose already existing content is by:

• Stringing explainer or testimonial videos together
• Captioning video to provide additional onscreen information
• Using poignant interview clips and quotes in a series of FAQs about your company

For more information on how you can repurpose video content, visit ReelSeo’s blog post here. We at Key West Video work directly with our clients to ensure their content is quality. Visit our website for more today!

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5 Reasons Why Instagram is Stellar for Business

Instagram recently made changes to its video feature. Brands now have more leeway to create longer and possibly more compelling content.

 

 

 

 

 

 

 

Now, Instagram is slowly becoming one of the leading apps for visual corporate marketing. Here we’ve listed some of the reasons why:

It’s Progressive

Apps constantly ricochet off of the success of others in attempts to stay relevant. More often than not, this means more leeway for users, resulting in added content features. Younger audiences will appreciate that their favourite brand is up-to-date and cares enough to keep up with the times.

It Shows Personality

Instagram is finally giving companies a chance to explore their creative side. Even for B2B and B2C companies, consumers need to know what the company they’re purchasing from is all about. Companies and consumers are, at the end of the day, people. Any company video that can successfully execute a creative video campaign while marketing its product(s) or services is a company video well done.

It Shows You Care

If you think about it, Instagram videos can be considered a form of guerrilla marketing. It involves little to no cost, and can be as simple as shooting a creative behind-the-scenes at a company event. It’s also extremely interpersonal, with the opportunity to connect directly with consumers. With Instagram video marketing, it’s all about the creative direction as opposed to production value (although HQ video doesn’t hurt either). Overall, it shows you care more about the message resonating with your audience more than you do about marketing at them.

It’s Attention-Grabbing

Who isn’t enthralled by Instagram video? Even the dullest of videos get replays if the content is compelling enough. It’s also a lot more interactive than a simple, well-filtered photo. Now, for at least 15 seconds (or the full 60 if you’re good), you can have someone’s complete and undivided attention. Take advantage of it.

Creative Storytelling

Instagram gives you the liberty of posting literally anything you want. You’re not bogged down by ad regulations, restrictions or corporate allegiances (at least for the most part). You can use popular Instagram users. You can showcase a funny incident with a strong captioned message. You can go on a cool adventure with a GoPro. The sky’s the limit.

What will you create in one minute? Check out this cool post on how some brands are taking advantage of Instagram’s video feature.

Here at Key West Video we create compelling video content for marketing and distribution. Contact us for a quote today!

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