3 Things That Make Stellar Video Testimonials

More often than not, #corporate #companies will resort to #client #testimonials when #marketing their #brand. After all, what better way to increase #visibility?

Believe it or not, client testimonials are not as easy as it sounds. The last thing you want to come across as is phony. Consider this: potential #clients will be drawn to the quality, sound, and overall tone of your testimonials. If the subject in the video isn’t really saying much, your product or service becomes a hard sell.

Here are 3 surefire ways to make sure you are making exceptional video testimonials:

1. Authenticity

You should want your testimonials to sound as authentic as possible. If you have #camera-ready, passionate clients at your disposal, utilize them! A #charismatic client will trump any actor with their #passion, #knowledge and overall presence on camera.

2. Information

Additionally, you want testimonials that #inform your #audience. Testimonials like “I felt great after” or “This was awesome!”, while fine, sound much too generic. We always tell our clients that we should assume their audience is as intelligent as they are. An informed customer is a happy customer.

3. Stunning Video Quality

It should go without saying that you want your #video #quality to be the best it can possibly be. A well-shot, well-lit video testimonial not only conveys #professionalism, but shows that you are also #committed to bringing the best quality #content to your audience.

We at Key West Video are committed to providing the best in #corporate #video #production, and are aimed at bringing you the best in client #service. Check out our portfolio and contact us for a quote today!

 

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The Importance of Video Testimonials

One of the most valuable tools you can have for your business is to have your clients speak of your work through video testimonials.

At Key West Video we understand that businesses big and small still grow by word of mouth, except in this digital age of ours, most of this happens online. Video testimonials about your company are a very powerful instrument to sing your praises in an online forum because they have a well-grounded human element.

Consumers are cautious and tend to do online research these days before investing their time or money in what they desire. They want hard evidence. Think of it as researching a job applicant’s references after a job interview, except your interview is NOW. Putting your best foot forward online with client video testimonials will help skyrocket your company’s presence far beyond other businesses that do not. In the past, written quotes have been used in printed materials and online as evidence from previous clients but it is much more powerful to actually see and hear these recommendations coming directly from the source.

Video testimonials are recorded statements of your clients talking about your company, not only in their own words, but their own voice. Being able to see and hear them as real people and not just written text brings their recommendations to life as it personalizes your client’s experience of working with you. The fact that your client was so pleased they want to tell others about your company “in person” is invaluable to your business. It is this human element of the medium of video that emotionally draws in prospective customers because it provides a greater understanding of what they can expect from you.

Having clients who are willing to lend their credibility to support your business bolsters your reputation and will lead others to want to work with you. A positive video testimonial not only helps to captivate cautious consumers, it quietly strengthens your position in their mind and therefore your opportunity to work with them.

If you are looking for a priceless promotional tool to add to your corporate business marketing, video testimonials are the answer. Let #KeyWestVideo be your guide.

Don’t take our word for it– check out what our client Pamela Labelle, CEO of The Business Exchange has to say about us:

At Keywest, we have over 25 years in the business, work for the Fortune 500, and have won 9 Consumer Choice Awards. Catering to clients worldwide, we strive to solve your biggest challenges with amazing video. 

The Importance of Video Testimonials