Wednesday, February 25, 2015

The Importance of Video Testimonials

One of the most valuable tools you can have for your business is to have your clients speak of your work through video testimonials.


At Key West Video we understand that businesses big and small still grow by word of mouth, except in this digital age of ours, most of this happens online. Video testimonials about your company are a very powerful instrument to sing your praises in an online forum because they have a well-grounded human element.


Consumers are cautious and tend to do online research these days before investing their time or money in what they desire. They want hard evidence. Think of it as researching a job applicant’s references after a job interview, except your interview is NOW. Putting your best foot forward online with client video testimonials will help skyrocket your company’s presence far beyond other businesses that do not. In the past, written quotes have been used in printed materials and online as evidence from previous clients but it is much more powerful to actually see and hear these recommendations coming directly from the source.


Video testimonials are recorded statements of your clients talking about your company, not only in their own words, but their own voice. Being able to see and hear them as real people and not just written text brings their recommendations to life as it personalizes your client’s experience of working with you. The fact that your client was so pleased they want to tell others about your company “in person” is invaluable to your business. It is this human element of the medium of video that emotionally draws in prospective customers because it provides a greater understanding of what they can expect from you.



Having clients who are willing to lend their credibility to support your business bolsters your reputation and will lead others to want to work with you. A positive video testimonial not only helps to captivate cautious consumers, it quietly strengthens your position in their mind and therefore your opportunity to work with them.


If you are looking for a priceless promotional tool to add to your corporate business marketing, video testimonials are the answer. Let #KeyWestVideo be your guide.


Don’t take our word for it– check out what our client Pamela Labelle, CEO of The Business Exchange has to say about us:



At Keywest, we have over 25 years in the business, work for the Fortune 500, and have won 9 Consumer Choice Awards. Catering to clients worldwide, we strive to solve your biggest challenges with amazing video. 


The Importance of Video Testimonials

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