Things to Consider When Mapping Out Your Marketing Strategy

A foolproof marketing strategy is essential to an effective marketing campaign.

And a sound marketing strategy, though essential, is also highly subjective depending on your company’s needs. Whether you’re a local bakery or a major tech corporate, one thing that most companies share in common is their need for a large enough reach for their business.

Here we take a look at some of the key factors involved when planning out what your video marketing strategy:

Resources

Marketing Land, a digital marketing publication, pointed out that knowing what resources you have is instrumental in the process. Identifying your resources will help you tell your story. That pre-planning will allow you to figure out what kind of message or story you can tell with the resources available to you.

Platform

Companies sometimes think that posting their videos on a video streaming platform such as YouTube or Vimeo (or worse, their own website) is the be all end all of video marketing.

This could not be further from the truth.

Creating a video and then launching it into the universe simply isn’t enough. Companies must be strategic in choosing which social media platforms best stream certain content. For example, Facebook has proven time and time again that it can be an invaluable source of potential visibility when users share content. Judging by the sheer amount of content online, Facebook users have shared videos with compelling, entertaining or informative content in the thousands. How can your company create something specific to this platform that users will want to spread across their feeds? Is it universal enough? Does it appeal to their audience? What sort of impact will it have? That will determine the message, content length, and overall aesthetic to the project.

Analytics

Companies who assess how their videos will be received are the ones who are able to make effective strategies. Usually, these are companies who’ve had success in the past with content creation and have an understanding of how to measure video metrics.

Many marketing gurus will point out that simply getting a high number of views (or going viral) is not enough. Instead, companies would benefit from really understanding video analytics. On average, how long are people sticking around to watch your video? This affects how long you can make the next one. How many times were your videos repeated? This will determine the type of shareability of your content. What was the drop-off rate (or visitors flow)? The more you narrow down your analytics (even to individual user patterns), the better you become at understanding them.

KISS

Keep it simple, silly.

No, really.

Audiences nowadays have shorter attention spans, making it difficult to create content longer than a few minutes.

This is not only important for audience retention. It’s also cost-effective for production. Sticking to concise videos makes it easier on both a production crew to create premium quality in a tighter timeframe.

Here at Key West Video, we specialize in working directly with our clients to develop the best possible marketing strategies through a visual medium. For more information on our services, visit our website today!

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The Importance of Video Testimonials

One of the most valuable tools you can have for your business is to have your clients speak of your work through video testimonials.

At Key West Video we understand that businesses big and small still grow by word of mouth, except in this digital age of ours, most of this happens online. Video testimonials about your company are a very powerful instrument to sing your praises in an online forum because they have a well-grounded human element.

Consumers are cautious and tend to do online research these days before investing their time or money in what they desire. They want hard evidence. Think of it as researching a job applicant’s references after a job interview, except your interview is NOW. Putting your best foot forward online with client video testimonials will help skyrocket your company’s presence far beyond other businesses that do not. In the past, written quotes have been used in printed materials and online as evidence from previous clients but it is much more powerful to actually see and hear these recommendations coming directly from the source.

Video testimonials are recorded statements of your clients talking about your company, not only in their own words, but their own voice. Being able to see and hear them as real people and not just written text brings their recommendations to life as it personalizes your client’s experience of working with you. The fact that your client was so pleased they want to tell others about your company “in person” is invaluable to your business. It is this human element of the medium of video that emotionally draws in prospective customers because it provides a greater understanding of what they can expect from you.

Having clients who are willing to lend their credibility to support your business bolsters your reputation and will lead others to want to work with you. A positive video testimonial not only helps to captivate cautious consumers, it quietly strengthens your position in their mind and therefore your opportunity to work with them.

If you are looking for a priceless promotional tool to add to your corporate business marketing, video testimonials are the answer. Let #KeyWestVideo be your guide.

Don’t take our word for it– check out what our client Pamela Labelle, CEO of The Business Exchange has to say about us:

At Keywest, we have over 25 years in the business, work for the Fortune 500, and have won 9 Consumer Choice Awards. Catering to clients worldwide, we strive to solve your biggest challenges with amazing video. 

The Importance of Video Testimonials

Fun Video Marketing Techniques

Video marketing is (or should be) key to your overall marketing campaign. But many companies are faced with the question: how do we make it fun and interesting?

There are many different ways to use video for your marketing campaign – here at Key West, we’re always creating promotional videos, company profiles, informational videos, etc. for marketing campaigns – but what can you do to really make your marketing strategy pop? Make it fun, of course. We always find that it’s best to use humour. Create a video that not only gets your message out there, but also gets people talking about your brand, product, or service.

Google Analytics uses humour in their video marketing campaign

Several advertising agencies and companies have tried some cool and interesting video marketing strategies over the years that many consumers have not only found to be entertaining, but also memorable.

Google Analytics has created an entertaining video marketing campaign titled “Google Analytics in Real Life”, which showcases the importance of search engine optimization and takes a look at analyzing your website-consumer interactions. Take a look at this accurate (but funny) video about Landing Page Optimization.

For Valentine’s Day, auto company Ford created “Speed Dating Prank” as part of their online video marketing strategy. It follows a series of men that unsuspectingly go on a blind date with a professional stunt driver – needless to say, the video is entertaining, but also showcases the abilities and features of the 2015 Ford Mustang.

Now, a fun video marketing campaign doesn’t need to have a huge budget, it simply requires a great idea. Many campaigns are successful because 1. They are hilarious, 2. They are simple, and 3. They are relatable to the target audience. You’ll want a video marketing campaign that people talk about and share – that is key.

Interested in improving your next video marketing campaign? Contact us at Key West today. We can help with everything from pre-production (scriptwriting, storyboarding, etc.) all the way to deliveries.

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Fun Video Marketing Techniques