Wednesday, June 11, 2014

Graphics for Your Corporate Video

Graphics and branding can play a significant role in the overall look and feel of your corporate video. Find out why they are a useful tool.

Graphics for your Corporate Video: A5Media and Keywest Video present Marketing Sushi Graphics for your Corporate Video: A5Media and Keywest Video present Marketing Sushi

Establish Your Brand

Many companies already have a #BrandingStrategy and look that they generally adhere to for marketing purposes, and it is important to extend these branding guidelines to your video productions as well. Incorporate your #Branding graphics into your corporate video in order to enhance your #MarketingStrategy.

Create Unity

As a part of your branding and marketing strategy, adding graphics to your #CorporateVideo will not only add an element of unity to your marketing materials, but also unify your videos as a whole. Incorporating branding graphics into your corporate videos is also useful when you have created a variety of videos and need to identify them as a series of modules or episodes.

Visually Attractive

We all know that it’s incredibly crucial to keep your audience interested and engaged in your content. Adding graphics to your corporate video can increase their visual appeal and enhance their overall look. The graphics can also supplement the video by further explaining the content with the use of visual aids.

When incorporating graphics into your corporate video production, it can be helpful to ask yourself the following questions:  

  • Do you have company graphics, logos, and designs that you want to include?

  • How much of a role will graphics play in the video?

  • Do you require animation, special effects, or sound effects?

  • Will graphics and branding elements be provided by your company?

  • How do these elements factor into the message and overall goals of the video?

Answering these questions and understanding the role of branding and graphics will give you a better idea of how you can enhance your video by adding special effects, graphics, and images at the right time to have maximum effect.

Not sure about your graphics needs for your next corporate video production? Contact Keywest today – we’re here to help!