The Need for Virtual Reality in the Corporate World

From virtual reality training videos to entertainment games, virtual reality (VR) has taken mainstream culture by storm.

Once viewed as just an underground gaming experience, the virtual reality experience has managed to crawl its way to the top as one of the most innovative ways to train and expand companies and businesses.

Quickly permeating corporate industries, it became a great training device for new employees. For example, in healthcare, medical professionals used virtual reality in their operating systems to master test medical procedures. By showing 3D human organs, practicing professionals were able to hone their skills with little to no risk. VR offered a safe alternative for companies looking to train employees without them having to conduct the actual physical task.

This shouldn’t come as a surprise with our current online social climate either. In a $2 billion-dollar deal, Facebook recently acquired the virtual reality technology company, Oculus. The goal? To make its users’ social experience as immersive as possible. By drawing in current Facebook users, Zuckerberg and his new development teams set the tone for other social media outlets to create the ultimate online experience.

VR has not only changed the tech industry – it has evolved it. With Facebook teaming up with Oculus, they’ve set a strong precedent in the virtual experience world. Users will one day be able to access virtual reality in-app through future Facebook settings.

But one does not shake the cage without awakening a few beasts. Oculus undoubtedly shook out a few contenders from the VR tree when it made its announcement last week.

When it comes to marketing, the mentality behind virtual reality is that the virtual experience will prompt customers to want the ‘real thing’. VR offers customers a new way to experience company products and/or services. With this new technology, it also gives older companies the chance to ‘catch up’ on their competition, without necessarily having to replace or alter their actual product.

And yet there are still very few companies really taking advantage of the VR experience. You’d think that with the ability to create holograms, virtual tours, and insider access, every company would want to take advantage of it, right?

Wrong.

Most Oculus VR sets start at $599 – and that’s before tax.

Nevertheless, certain companies like Gatorade and Lowe’s consider it an investment and have begun the process of using virtual experiences to capture young audiences.

What better way to do it?

When it comes to creating virtual reality and video, it’s important to note how to shoot video. A lot of amateur game makers have turned to GoPros. When it comes to shooting video for VR, you will inevitably end up losing half of your resolution anyway (which may be one of the reasons why a lot of VR games have that dreamy, out-of-focus look).

Here at Key West Video, we specialize in creating all sorts of video content. For more information on our services, visit our website today.

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